Everyone keeps saying, "Branding is not just about logo design," and they’re absolutely right. But that doesn’t mean a logo isn’t a crucial part of branding. In fact, a well-designed logo serves as the face of a brand, creating instant recognition and setting the tone for the entire brand identity. A strong logo isn’t just about aesthetics—it’s about meaning, strategy, and connection. It’s the first thing people notice and the one element that stays with them, making it a key visual anchor...
