webinar
One vision, one platform
A behind-the-scenes look at how Vision Healthcare runs 13 brands on a single composable stack
1 hour
Managing multiple brands from a single platform sounds like the obvious answer — until you're the one responsible for making it work.
In this webinar, we sit down with Vision Healthcare, a buy-and-build company that has been managing and expanding a multi-brand portfolio on Hygraph for several years. They'll walk through what their architecture looks like today, how they approach adding new brands to a single CMS, and how they balance centralized governance with the local autonomy each brand needs to move fast.
This session gives you a blueprint — real architecture, real trade-offs, real results.
Agenda
What you'll come away with
A clear picture of what multi-brand content management looks like on a headless CMS
Practical guidance on migrating from legacy platforms
A real-world example of how a multi-brand architecture compounds over time
A look at how an API-first CMS becomes the foundation for custom AI tooling
Speakers
Anthony Poliseno is CMO for Hygraph, a headless CMS, and is passionate about storytelling, media, change, and, of course, comic books. Prior to Hygraph, Anthony was CMO at Magnolia, a composable digital experience platform, worked in product marketing at headless CMS vendor Contentful, and built the marketing team at Uniform, a startup focused on the composition layer for composable DXPs. After 20 years of gaining marketing experience in the heart of Silicon Valley, Anthony relocated to Berlin, Germany, to appreciate all Europe has to offer.
Diederik Oostburg leads eCommerce engineering and technology at Vision Healthcare, a pan-EU buy-and-build consumer health platform running 13 brands across multiple European markets. He owns the in-house engineering and platform architecture team in Haarlem behind Vision Healthcare's composable commerce stack, where Hygraph sits at the content layer alongside Commercetools. His work centers on multi-brand architecture, migrating acquired brands off legacy platforms, and building the API-first foundation that recently let his team ship a custom AI-powered compliance tool in a matter of days.