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AI PRODUCT STRATEGY (Online) COURSE

Bridge the gap between AI possibilities and business outcomes and learn the strategic frameworks and methodologies of AI product leadership. Our AI Product Strategy (Online) course gives you the skills, hands-on practice, and creative and technical confidence to identify high-impact opportunities, design data-driven roadmaps, and lead organizational AI transformation.  

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Learn in-demand skills to thrive in the AI era. Tell us a little about you and we’ll get in touch with more info.

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Residents of Alabama, Connecticut, Kentucky, Nebraska, Oklahoma, Wisconsin, and Wyoming are not eligible to enroll in this course.

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OUR LEARNERS WORK AT TOP COMPANIES ACROSS THE GLOBE

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Build your AI product management foundation

This course is one of four courses in the AI Product Management learning pathway, designed to help learners build, launch, and scale AI-powered products.

You can take this course on its own, or complete the full pathway to deepen your understanding of AI product strategy, experimentation, prioritization, and cross-functional execution.

More courses in this pathway:

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the Total cost of this course is $2,950

Take two courses and qualify for an additional two courses for free. With a bundle discount, all four courses are available for a total tuition of $5,900.*

*Eligibility is based on terms and conditions.

When you enroll in two eligible courses, you become eligible for a bundle discount that allows you to take the remaining two courses at no additional tuition and fee costs.

The bundle discount applies only after enrollment in two qualifying courses. Students must enroll in the four courses individually and are charged applicable tuition and fees after enrollment occurs.

Bundle eligibility, course availability, and timing are subject to terms and conditions.

Divide tuition into two, three, or four easy payments while in school.

As low as $712.50.

Apply for a 0% interest loan from Climb Credit

Pay zero interest on manageable payments over 9 months with the 0% Interest Loan.

Loan approval subject to eligibility.

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Begin repaying immediately, or choose an interest-only option.

Get an interest rate from 6.5–15%, with a Climb loan term from 2–5 years or an interest rate ranging 6.99 – 17.99% APR.

Loan approval subject to eligibility. Loan terms displayed are effective as of 1/1/2026.

Show off your new skills

Complete your course, get your badge, and add it to your LinkedIn profile to showcase your new skills to your network.
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Who’s this for?

This course is for product managers and leaders, strategy and innovation professionals, and cross-functional collaborators leading AI-enabled product initiatives and who want:

  • Hands-on experience with AI tools applied to real product strategy scenarios 
  • Learning with structure, community, and live instruction
  • Skills you can apply immediately to current projects

TECHNICAL SETUP

 

  • Laptop with administrator access
  • 13"+ screen, 8GB RAM, and 40GB free storage
  • Stable internet with dual-monitor setup and webcam for online sessions
  • Full technical setup guide and support provided after enrollment

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BRING YOUR OWN AI 

This course works with any major AI platform. Use your existing account or free tiers from: ​

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No premium subscriptions required—learn with the tools you already have.

Course Agenda

  • Explore how AI transforms product management roles, decision-making, and innovation strategies
  • Define AI strategy frameworks that integrate insights to drive product development
  • Develop adaptive product visions using AI-enhanced storytelling and design thinking
  • Establish ethical and governance frameworks for responsible AI innovation
  • Apply predictive analytics for strategic ideation and opportunity identification
  • Design personalization strategies with AI insights that balance scalability, ethics, and inclusivity
  • Leverage AI forecasting tools to anticipate customer behavior and market direction
  • Execute rapid experimentation frameworks to validate AI product concepts
  • Build AI-enabled product roadmaps with dynamic milestones and feedback loops
  • Apply AI-assisted scoring models for confident, strategic prioritization decisions
  • Test product strategies through AI-powered scenario simulations and risk assessment
  • Design flexible frameworks that balance innovation, feasibility, and business impact
  • Develop persuasive, data-driven business cases for AI investments with ROI modeling
  • Create AI co-innovation partnerships that expand capabilities and strengthen ecosystems
  • Apply change management strategies to lead organizational AI strategy adoption
  • Design multidimensional impact measurement beyond traditional KPIs
  • Complete a capstone project developing comprehensive AI strategy and innovation plans
  • Practice confident, evidence-based storytelling and portfolio defense for potential employers

WHAT MAKES THIS PROGRAM DIFFERENT 

✓ Live cohort learning: Learn with a structured group of professionals who share your goals. Get real-time answers from expert instructors during live sessions.

✓ Comprehensive skill stack: Develop skills to identify high-impact opportunities, design data-driven roadmaps, and lead organizational AI transformation, focusing on strategic thinking and business outcomes.

✓ Hands-on practice: Learn through 17 hands-on lab hours with projects designed to help you develop the critical thinking, analytical skills, and strategic frameworks needed to drive AI innovation at scale.

✓ Workplace-relevant application: Learn the methodologies for strategic AI thinking, predictive roadmapping, and governance frameworks that define successful AI products—focusing on strategic vision and organizational leadership rather than technical execution.

AI IS CHANGING WORK—WE HELP YOU STAY AHEAD 

  • 92%

    of product managers believe that AI will have a huge impact on product management

    (Source: Airfocus, 2024)

  • 78%

    of organizations use AI in at least one business function

    (Source: McKinsey & Co, 2025)

  • 65%

    of product professionals have integrated AI into their workflows

    (Source: Pragmatic Institute, 2024)

KEY TAKEAWAYS  

You'll leave this course with these AI product strategy skills:

DEVELOP STRATEGIC AI VISION AND FRAMEWORKS

You'll create compelling product visions that align AI capabilities with business objectives, using strategic frameworks for opportunity identification, market forecasting, and innovation planning that guide data-driven decision-making at scale.

BUILD ADAPTIVE ROADMAPS WITH PREDICTIVE INSIGHTS 

You'll design flexible product roadmaps using AI-enhanced prioritization models, scenario testing, and predictive analytics that balance innovation with feasibility while maintaining strategic alignment with evolving business goals.

LEAD ORGANIZATIONAL AI TRANSFORMATION

You'll apply change management methodologies to drive AI adoption across teams, build compelling business cases with integrated ROI and ethical reasoning, and communicate AI strategy effectively through data-driven storytelling and stakeholder engagement.

INSTRUCTORS WITH REAL-WORLD CRED

Learn from product pros who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalized feedback and support you need to crush your goals every step of the way.
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THE WORD FROM GA GRADS

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“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move to marketing.”
Kiki Tolentino

GA grad, Digital Marketing Short Course

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GET MORE INFO

Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.

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Let’s Chat

Need to speak with someone directly?
Our admissions team is here to help.

North America
+1 844 969 4669
UK
+44 20 3991 6088
Singapore
+65 6018 7933
Australia
+61 1800 845 068

QUESTIONS? WE'VE GOT ANSWERS.

AI is reshaping every role and every industry, and learning AI skills to enhance your role is no longer optional. General Assembly's AI Product Strategy (Online) is live, cohort-based training that equips product professionals with the skills to build data-driven roadmaps, evaluate AI opportunities, and lead organizational transformation in the AI era. In 32 hours, you’ll learn the critical thinking, analytical skills, and strategic frameworks needed to drive AI innovation at scale and be able to confidently bridge the gap between AI possibilities and business outcomes.
Yes. When you pass this course, you’ll receive a LinkedIn-verified digital badge. Thousands of GA alumni around the world use their course badge to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

This is an entry-level course. Though not required, learners with a foundational understanding of product management concepts such as user research, product lifecycle planning, and cross-functional collaboration will find course topics easier to absorb.. Experience using data to inform decisions or working with digital products will help participants engage confidently with AI strategy concepts.

Admissions requirements and recommended experience are explained in additional detail in the Student Catalog. Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.

General Assembly's AI Product Strategy (Online) is live, cohort-based training that equips learners with the critical thinking, analytical skills, and strategic frameworks needed to drive AI innovation at scale. The course bridges the gap between AI possibilities and business outcomes, equipping professionals to build data-driven roadmaps, evaluate AI opportunities, and lead organizational transformation in the AI era. In 32 hours, you’ll learn proven frameworks, apply AI tools in real scenarios, and complete a capstone project that demonstrates your ability to leverage AI. You’ll also receive a LinkedIn-verified digital badge upon successful course completion.

Key learning outcomes include:

  • Developing strategic AI product visions that align with business objectives
  • Designing adaptive roadmaps using AI-enhanced prioritization models
  • Applying predictive analytics to identify innovation opportunities
  • Creating ethical governance frameworks for responsible AI innovation
  • Building compelling business cases for AI initiatives with ROI models
  • Leading organizational change for AI strategy adoption
Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework, and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:

*Course modality options vary by location, pending market availability and eligibility. Please contact our Admissions team to discuss course eligibility and what version is available in your location.

Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
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