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Photo of Sheryl Estrada

Photo of Sheryl Estrada

Sheryl Estrada

Sheryl Estrada is a senior writer at Fortune, where she covers the corporate finance industry, Wall Street, and corporate leadership. Sheryl is the founding writer of Fortune's CFO Daily newsletter reporting on the latest trends and news impacting finance leaders. She is also a co-chair of Fortune's CFO Collaborative and Fortune's Future of Finance. Sheryl earned an undergraduate degree at Syracuse University and a graduate degree at New York University.

An Apple flagship store

Apple shows that AI winners don’t have to build the biggest models

By Sheryl EstradaJuly 31, 2026

UPS CFO on the lessons learned from scaling back Amazon—and why the strategy is paying off

By Sheryl EstradaJuly 30, 2026

Computer language, Token is the basic unit of AI large models

CFOs are hitting a ‘cost wall’ on AI

By Sheryl EstradaJuly 29, 2026

BNY skipped the ‘tokenmaxxing’ craze. Here’s what AI metrics it tracks instead

By Sheryl EstradaJuly 28, 2026

Capital One’s MLB partnership is turning fan experiences into long-term customer value

Capital One’s MLB partnership is turning fan experiences into long-term customer value

By Sheryl EstradaJuly 27, 2026

Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars

Arts & Entertainment

Capital One’s big bet on baseball—and why they think it can help win the credit card loyalty wars

By Sheryl EstradaJuly 25, 2026

Inside Larry Culp’s playbook for fixing GE

Inside Larry Culp’s playbook for fixing GE

By Sheryl EstradaJuly 24, 2026

AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council

AI coding company Cursor, soon to be acquired by SpaceX, expands its CFO council

By Sheryl EstradaJuly 23, 2026

A woman observes stock trends on her smartphone while a computer screen displays financial graphs.

Beyond SpaceX: Why great IPOs depend on more than first-day demand

By Sheryl EstradaJuly 22, 2026

Jersey Mike's Subs restaurant.

Jersey Mike’s tests how far investors will stretch on restaurant IPO valuations

By Sheryl EstradaJuly 21, 2026

Jersey Mike’s IPO valuation could reach eight times Sweetgreen’s market cap

By Sheryl EstradaJuly 21, 2026

Artificial Intelligence technology and futuristic technology transformation

How CFOs can tell if AI is actually creating value

By Sheryl EstradaJuly 20, 2026

Sarah Friar, CFO of OpenAI

OpenAI’s CFO: 4 questions that reveal if your AI spend is paying off

By Sheryl EstradaJuly 17, 2026

Netflix stock hits a 52-week low after earnings—but analysts say investors are missing the bigger picture

By Sheryl EstradaJuly 17, 2026

Morgan Stanley headquarters building in New York City.

Morgan Stanley is riding high on the IPO boom with 70% of the top 100 unicorns in its pipeline, CFO says

By Sheryl EstradaJuly 16, 2026

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Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

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By Preston ForeAugust 1, 2026

Personal Finance

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

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By Nick LichtenbergJuly 31, 2026

The labor market could become so backward that the economy will have to shed jobs to keep unemployment steady

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By Jason MaAugust 1, 2026