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Constant Contact Reviews: 4.0/5 — Solid Choice
ConstantContact is an email marketing platform preferred by small to medium enterprises. The site makes it easy for businesses to customize emails and offers an extensive selection of features that can empower the growth of your business. The platform essentially serves as your one-stop shop for building email lists, creating your company logo, scheduling social media posts, and selling digital products. ConstantContact is also notable for having great deliverability rates and supporting invitation management, registrations, and tickets.
| Company | Endurance International Group |
|---|---|
| Year founded | 1995 |
| Company size | 1001-5000 employees |
| Headquarters | Burlington, Massachusetts, United States |
| Social Media |
| Capabilities |
API
|
|---|---|
| Segment |
Small Business
Mid Market
|
| Deployment | Cloud / SaaS / Web-Based, Mobile Android, Mobile iPad, Mobile iPhone |
| Support | 24/7 (Live rep), Chat, Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support |
| Training | Documentation |
| Languages | English |
Constant Contact Pros and Cons
- Lets users create your company logo, schedule social media posts, and sell digital products
- Great deliverability rates
- Also supports invitation management, registrations, and tickets
- Service cancellation requires users to call customer support
- Limited automation options
Constant Contact advertises from $12 a month, and that figure buys you 500 contacts. Reach 1,000 and reported pricing roughly doubles to $30 — a 150% increase for doubling a list, which is the steepest entry-tier escalation in mainstream email marketing. The platform itself is genuinely easy to use and has one of the longest track records in the category. The pricing curve is what deserves your attention.
- What it is: A long-established email marketing platform aimed at small businesses, nonprofits, and local organizations, with event management and social tools bundled in.
- Best for: Non-technical small businesses and nonprofits who value simplicity and support over features per dollar.
- Pricing: Lite $12, Standard $35, Premium $80 per month at 500 contacts. Scales steeply with list size. No free plan. Verified via third parties in July 2026.
- The honest catch: Price is a function of list size, not plan, and accounts above 10,001 contacts are moved onto Email Plus.
What Is Constant Contact?
Constant Contact is one of the oldest names in email marketing, and its positioning has stayed remarkably consistent: make email approachable for people who do not think of themselves as marketers. That means templates that are hard to make ugly, a drag-and-drop editor with no learning curve, and a support operation that reviewers rate well above the category norm.
It has also broadened well beyond email. Event registration and management, social media posting and ads, SMS marketing, and basic landing pages all sit inside the same product. For a local charity running a fundraiser or a small business promoting a workshop, that bundle removes the need to assemble three or four separate tools.
Independent ratings are solid rather than spectacular. G2 puts it at 4.0 out of 5 across roughly 5,770 reviews, and Capterra at 4.3 out of 5 across about 2,892. Those are large samples by any standard, and the consistency between them is more meaningful than the small gap.
How Constant Contact Works
- Contact-based pricing. Your bill is set by how many contacts you store, with the plan tier determining features. This is the mechanic that matters most.
- Templates and a drag-and-drop editor. The core strength, and the reason non-technical users pick it.
- Segmentation and automation. Available from Standard. Lite is a broadcast tool rather than a marketing automation platform.
- Event management. Registration, ticketing, and attendee tracking, which is unusual to find bundled with email.
- Social and SMS. Posting, social ads, and text campaigns from within the same account.
- Deliverability. Long-standing sender reputation is one of the quieter reasons established senders stay.
Constant Contact Pricing
Three tiers, all quoted at 500 contacts, all rising as the list grows. Figures below are third-party reported for July 2026 — Constant Contact blocks automated access from our infrastructure, so these were not read from the vendor’s own page and should be confirmed at checkout.
| Plan | At 500 contacts | Reported at scale | What it adds |
|---|---|---|---|
| Lite | $12/mo | ~$30/mo at 1,000 contacts | Templates, basic email, social posting, event marketing |
| Standard | $35/mo | ~$110/mo at 5,000 contacts | Segmentation, automation, A/B testing, contact management |
| Premium | $80/mo | Up to ~$425/mo at 25,000 contacts | Advanced automation, custom reporting, SEO tools |
The things that actually determine your bill:
- The advertised price is a 500-contact price. Every headline figure assumes a very small list. If yours is larger — and most businesses evaluating email marketing have more than 500 contacts — the relevant number is nowhere on the pricing page’s first screen.
- The escalation is front-loaded. Going from 500 to 1,000 contacts on Lite reportedly takes you from $12 to about $30. Doubling a list is normal growth; a 150% price increase for it is not, and it happens at the very bottom of the range where budgets are tightest.
- Above 10,001 contacts you are moved to Email Plus. This automatic transition catches people out precisely because it is not a decision you make. Model it before you cross the threshold, not after.
- Annual billing saves up to 15%, and nonprofits save up to 30%. The nonprofit discount is genuinely one of the better ones in the category and materially changes the comparison for charities.
- There is no free plan. Only a free trial. MailerLite, Brevo, and Mailchimp all offer free tiers, so the entry comparison is not like-for-like.
- Inactive contacts still count. As with most contact-priced tools, list hygiene is a direct cost control. Pruning unengaged subscribers lowers the bill and usually improves deliverability at the same time.
Who Should Use Constant Contact
- Non-technical small businesses. The clearest case. If nobody on the team wants to learn a marketing platform, this is among the easiest to pick up.
- Nonprofits and community organizations. The up-to-30% discount plus bundled event management makes it unusually well suited to fundraising and member communication.
- Organizations running events. Registration and ticketing inside the email tool is a real convenience that most competitors do not offer at all.
- Teams that value support. Responsive human support is one of the most consistently praised aspects, and it is worth paying for if email is not somebody’s full-time job.
It fits poorly for large lists, where contact-based pricing becomes expensive against competitors; for ecommerce, where Klaviyo and Omnisend offer far deeper revenue attribution and store integration; and for sophisticated automation, where Constant Contact’s workflows are simpler than ActiveCampaign’s by a wide margin.
Honest Pros and Cons
Strengths
- Genuinely easy to use. The most consistent praise across thousands of reviews, and not a trivial advantage.
- Excellent support reputation. Reachable human help, which distinguishes it from several cheaper competitors.
- Event management included. Registration and ticketing bundled with email is close to unique in this category.
- Strong nonprofit discount. Up to 30%, on top of annual savings.
- Established deliverability. A long sender history is worth something real.
- Broad channel coverage. Email, social, SMS, and landing pages in one account.
Limitations
- Steep price escalation with list size. The defining drawback: a reported 150% jump between 500 and 1,000 contacts on Lite.
- No free plan. Trial only, while several major competitors offer permanent free tiers.
- Automatic move to Email Plus above 10,001 contacts. A change made for you rather than by you.
- Automation is basic. Standard adds workflows, but they remain simple next to ActiveCampaign or Klaviyo.
- Template design feels dated. A recurring criticism, particularly against MailerLite’s more modern output.
- Weak value at scale. The larger the list, the harder the comparison gets.
Constant Contact Alternatives and How It Compares
- MailerLite is the closest value competitor, with a modern editor and a free tier, though its free plan was cut from 1,000 to 250 subscribers.
- Brevo prices by emails sent rather than contacts stored, which is dramatically cheaper for large, infrequently mailed lists.
- MailChimp is the best-known alternative with a similar contact-based model and comparable escalation.
- ActiveCampaign is the upgrade for serious automation, at a higher price and a steeper learning curve.
- Klaviyo and Omnisend are the ecommerce choices, with revenue attribution Constant Contact does not attempt.
- AWeber and GetResponse occupy similar small-business ground with their own free or lower-cost entry points.
For a broader survey, browse our email marketing directory.
The Verdict
Constant Contact is a good product sold on a pricing model that punishes exactly the outcome you are paying for. The software is easy to use, the support is better than the category norm, deliverability benefits from two decades of sender history, and the bundled event management genuinely removes a tool from many organizations’ stacks. Ratings of 4.0 on G2 across 5,770 reviews and 4.3 on Capterra across 2,892 describe a platform that satisfies most of the people who buy it.
But contact-based pricing means growth costs money, and here it costs a lot of money early. A reported jump from $12 to about $30 between 500 and 1,000 contacts is a 150% increase for doubling a list, and it lands on the smallest customers. By 5,000 contacts Standard is reportedly around $110 a month, and above 10,001 contacts the account moves to Email Plus without you choosing to. Model your cost at the list size you expect in a year, not the one you have today — and if you mail a large list infrequently, Brevo’s send-based pricing will likely be much cheaper for identical work.
Two groups should still look hard at it. Nonprofits, because a 30% discount stacked on annual billing plus bundled event registration is a genuinely strong package for fundraising organizations. And small teams with nobody to spare, because ease of use and reachable support have real value that does not show up in a feature comparison. Everyone else should price MailerLite and Brevo alongside it before committing, and should be aware that the absence of a free plan makes the entry comparison less favourable than the $12 headline implies.
FAQ
How much does Constant Contact cost?
Reported entry pricing is $12 per month for Lite, $35 for Standard, and $80 for Premium, all at 500 contacts and billed monthly. Prices rise with list size: Lite reportedly reaches about $30 at 1,000 contacts, Standard about $110 at 5,000, and the top of the range approaches $425 a month at 25,000 contacts. Annual billing saves up to 15% and nonprofits up to 30%. Constant Contact blocks automated access from our infrastructure, so confirm current figures directly at checkout.
Does Constant Contact have a free plan?
No. It offers a free trial but no permanent free tier, which is a meaningful difference from several competitors. MailerLite, Brevo, and Mailchimp all provide free plans with real subscriber allowances, so if a free starting point matters, the entry-level comparison does not favour Constant Contact.
What happens when my list passes 10,000 contacts?
Accounts above 10,001 contacts are automatically moved onto the Email Plus plan. Because the transition is automatic rather than a choice you make, it is a common source of unexpected bills. If your list is approaching that threshold, price the change deliberately in advance and treat it as a decision point about whether the platform still fits.
Is Constant Contact good for nonprofits?
It is one of the better options. The discount reaches up to 30%, stacks with annual billing savings, and the bundled event registration and ticketing suit fundraising and member communication in a way that pure email tools do not. Combined with a reputation for responsive support, that makes it a strong fit for organizations without dedicated marketing staff.
What is Constant Contact best for?
Non-technical small businesses, nonprofits, and community organizations with modest lists who want email that is easy to use and well supported, particularly those that also run events. It is a weak fit for large lists, where contact-based pricing gets expensive, for ecommerce, where Klaviyo and Omnisend attribute revenue far better, and for teams needing sophisticated automation.
Compare Constant Contact with other popular tools in the same category.
The ability the use templates or create your own template makes it easy to have a consistent design that reinforces the brand.
The customer support/billing area could use some improvement. A little difficult to get receipts.
We are using Constant Contact to reach golfers at our golf course and to keep them informed of upcoming events, tournaments, etc... Golfers really appreciate being in the loop for everything happening.
I like how you can reach a wide number of contacts with one email
Nothing comes to mind as I have not used the program in quite some time.
blast emails and less time taken to reach a wider audience
I like their templates, how easy can you create a communication and how you can measure the results of the campaigns.
I would love to have an integration with Canva, so Canva can help you design the images for newsletters and easily integrate them
Communication with members, event invitations and Newsletters
Constant contact was easy to use, and a convenient and efficient way to reach out to our email list.
The pricing increments for adding emails and monthly fees when we do not send a campaign.
Solving the problem of reaching our customers en masse -- I realized sending more emails rather than less is key -- you need to stay in touch, or get lost in the shuffle
This software is very easy to use and keep up to date.
There is really nothing that irritated me about CC
Used mostly for email groups for different marketing campaigns. Easy to decipher different groupings.
How user-friendly the platform is, even from my first days of using it I didn't need to ask questions.
Nothing really, I used the platform for simple mass emailing and it was great!
Reaching a large audience in minimal time
Great formatting, good tracking of events and communication about it.
doesn't integrate with infusionsoft, or full slate
Communicating with current, potential clients and customers. Great benefit in getting clients and customers to be informed and to buy
I can do almost anything with it. I really like all the functions.
I know this is more for professionals but it could be more use friendly.
infographics and all things I have to design.
What I like best about Constant Contact is that it is so user friendly.
I really don't have anything negative to say to be honest.
We used it for mass mailing. It was a huge time saver.
The templates are easy to edit. Able to gather responses.
Not much comes to mind. Pretty easy to follow and learn.
Helps contact customers via mass mailings.
With Constant Contact, I am able to reach a large base of my customers. Whether I am sending out a newsletter or an announcement; Constant Contact makes it easy. Using this software I am able to send multiple emails at once and save so much more time than doing them individually.
Overall I really enjoy this product. One thing that could use work are the templates. There could be a larger variety.
I am able to have better communication, while also saving time. I get to see the analytics of the email and its great for creating lists.
Constant Contact makes it extremely easy to email your contacts important information. I love the ability to make events, emails, surveys, etc. all on one platform.
Occasionally, email filters will place your Constant Contact emails in the Spam folder or some times it will be completely filtered out by email systems.
Constant Contact allows us to get up-to-the-minute information out to our customers. It cuts down on having to rely on multiple systems to do surveys, events, and emails. I would recommend this software to anyone looking for something that covers those features.
Easy-to-use segmentation; decent campaign analytics.
Analytics don't seem to be available on all emails, only those that are part of a campaign.
Constant Contact is a low-cost solution with a WYSYG editor. Email blasts are a huge money-and-time suck for government agencies, and it's so easy to hire a consultant for a ridiculous fee - but Constant Contact helps our staff create emails that work perfectly well.
Easy to use, easy instructions, great customer service and help
Some of the features don't allow much flow
Sending out automated emails to clients. I am able to set up funnels easily
Constant contact makes sending out multiple emails easy. The design interface is clean and simple to use, easy to teach to others.
Adding my own html code is difficult at times... but the templates available make it easy to simply recreate my own designs.
I’m able to track my emails and my analytics team is now able to see how our marketing campaigns are doing.
We hold a lot of workshops for our consumer base. Constant Contact has been great for storing email lists and sending out mass announcements for our workshops. I used to have to send out emails for events one-by-one, which can get tiresome when you have a couple hundred emails in your list. This makes it easy to store emails in lists and then send the entire list a single email.
I haven't yet found anything that I dislike too much. The design features could be a bit better, it feels a bit 90's-ish like it hasn't updated its style over time. Being a marketing company, when we send out our invites to our events we want them to look awesome and eye-catching, and the invites for ConstantContact aren't quite there yet.
We have found it is much easier to track our sign-ups for our workshops using Constant Contact. We send out the mass emails with the invites and Constant Contact does all the tracking for us. We can see who has signed up, who has declined the invite, and more. Seeing all of this from one dashboard is really useful and makes it easier than going and counting one-by-one.
Constant contact makes list segmentation easy. They also provide simple tools for social sharing and list-building. They offer some free stock photos, which we have used on occasion.
Formatting can get finicky, but it is easy to fix if you know some basic HTML.
We have seen a steady increase in online donations and awareness of our brand and the issues that our non-profit works to solve in our community.
They have more templates to chose from than some of the other providers.
I don't think anyone is able to help with this but email campaigns still end up in the spam folder.
Staying connected to our attendees every week.
I like the templates emails. Although I am a creative person, I can trust other people to make a really great looking email Blast.
Some of the linking is confusing. Sometimes it makes you go through a few too many steps just to link a picture to a website.
Mostly event planning. We use it to create interesting event invitations that allow people to RSVP directly to us.
I love the integration with various hosting sites. It was also ease to match branding items within the organization.
One hiccup was the ability for individuals to opt back in the newsletter once they opted out. As a nonprofit newsletter service, we often has individuals opt out and then want to opt back in during their season of service. Constant Contact made this process difficult.
Ability to communicate with donors and those who opted in to organization newsletter, management of various mailing lists, management of email communication outside of org.
Constant Contact is easy to use, format great looking email content and send to selected customer lists
Nothing, the program is great, I just have to get in the habit of utilizing it better
Keeping in touch with prior customers
Constant Contact can be as simple or as elaborate as you like. Tracking opens and clicks is easy. Creating contact groups and tracking results makes it an incredibly useful tool in determining whether your message gets out or not.
It takes some time to really get up to speed on Constant Contact, and to create a truly excellent email campaign, it also is a time investment. However, Constant Contact makes that all possible. It's the full toolbox.
Communication in our organization has greatly improved. Click-throughs have increased. We're reaching our target market better and in a more appealing way.
I love the simplicity and the organization of the website and it's marketing tools.
I wish that constant contact provided more clean and aesthetically pleasing design templates.
We reach over 12000 people through constant contact, as well as managing giveaways and integrating information from our website.
Ability to send emails to multiple people at once.
Sometimes formatting is not easy to use.
Ability to send announcements and events via email.
The templates are easy to use and helps to maintain a consistent look
I would like to have more freedom on layout
I am able to reach my clients / potential clients with one email in a professional looking manner
I like the ease of use of the campaign templates, import/export, list management and tracking.
I don't dislike anything about the product.
Efficient mass email communication
It's easy to use and to build custom emails. It is also easy to import emails from Bookify and other sources.
I would like a few more options, like being able to make a slide show with images and other options like that to make more creative emails. I would also like it if they gave more analytics to opening rate, scrolling, how long they spent on the email, etc.
We're using it to push announcements for sales and other events.
I like that I am able to send emails to a long list of emails to people at once, edit the lists, target certain customers, see how many people clicked through and opened the email.
I didn't like that there is an email limit on the free version and that we had to upgrade to the premium version. When testing it out, we didn't want to spend the dollars on this at the time as it seemed difficult to then move back to the free version.
One of the main benefits is saving time. By using Constant Contact, we are able to decrease the amount of time spent emailing and put it towards other areas that need more attention.
Constant Contact provides an elegant program to send mass emails. I like the variety of templates that can then be customized to your need, and also that most of them are mobile-friendly.
There needs to be an easier way to resubscribe people that have unsubscribed that decide they want to receive your emails again - somewhere to easily generate a link to email them at their request.
Sending electronic newsletters and announcements. CC provides an easy solution for these needs
The user-friendliness of it and ease of adding contacts
Using HTML was not easy for me to figure out
Keeping in touch with a large number of people without risking the company domain