marketing

By surface analysis, market +‎ -ing.

• (UK) IPA^(key): /ˈmɑːkɪtɪŋ/
• (US) IPA^(key): /ˈmɑɹkɪtɪŋ/

• Audio (Southern England):

  (file)

marketing

1. present participle and gerund of market

marketing (countable and uncountable, plural marketings)

1. Buying and/or selling in a market (street market or market fair).
   • 1961, Arkansas Agricultural Experiment Station, Bulletin, page 16:

     The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.

   1. (archaic or Philippines) Shopping, going to market as a buyer.
      • 1859, Charles Dickens, A Tale of Two Cities:

        Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […]

      • 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):

        [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.

      • 2022 May 14, Fr. Roger Solis, SVD, The Word in Other Words‎^[1], University of San Carlos:

        We did everything from laundry to house cleaning, washing dishes to cooking, and even marketing. Since I was gifted with the skills to cook, I volunteered to help out in the kitchen and do the marketing.

   2. (dated) Attending market as a seller.

      Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.

2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.

   a bachelor's degree in marketing

   • 2013 May 25, “No hiding place”, in The Economist‎^[2], volume 407, number 8837, archived from the original on 8 March 2023, page 74:

     In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

   • 2024 March 19, Amy Felegy, “Food for everyone: Fargo international market serves diversifying population”, in MPR News‎^[3]:

     Between 2000 and 2019, North Dakota and South Dakota both experienced a rapid increase in the Asian American population, said Minnesota State University Moorhead marketing professor Hyun Sang An.

   • 2026 January 21, Andy Comfort, “The RAIL Interview”, in RAIL, number 1053, page 31:

     The performance on the Wharfedale Line is among the best on Northern's network, and Hornby says the posters, along with displays on station ticket machines and in local media, have engendered a sense of competition with managers on other lines, who want to see this type of marketing on their routes. This new in-your-face type marketing can now be seen across much of the North of England.

The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant. In areas where it is common for a domestic helper to go grocery-shopping on behalf of their employer (e.g. Hong Kong, Malaysia, Singapore, and the Philippines) both senses of the word may be used, depending on context.

(promotion of sales) advertising, branding, pricing, sales, promotion

Borrowed from English marketing.

• IPA^(key): /ˈmɑr.kə.tɪŋ/

• Audio:

  (file)

• Hyphenation: mar‧ke‧ting
• Rhymes: -ɑrkətɪŋ

marketing c (uncountable, no diminutive)

1. marketing (promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising)

• marketing on the Dutch Wikipedia.Wikipedia ^nl

Borrowed from English marketing.

• IPA^(key): /maʁ.ke.tiŋ/

• Audio (France (Lyon)):

  (file)

• Audio (France (Somain)):

  (file)

marketing m (plural marketings)

1. marketing

   Synonym: mercatique m

   Antonym: démarketing

• commercialisation

• “marketing”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012

Unadapted borrowing from English marketing.^[1]

• IPA^(key): [ˈmɒrkɛtiŋɡ]
• Rhymes: -iŋɡ
• Hyphenation: mar‧ke‧ting

marketing (plural marketingek)

1. marketing

Unadapted borrowing from English marketing.

• IPA^(key): /ˈmar.ke.tinɡ/, /ˈmar.ke.tin/^[1]
• Rhymes: -arketinɡ, -arketin
• Hyphenation: màr‧ke‧ting

• Audio:

  (file)

marketing m (uncountable)

1. marketing (the promotion, distribution and selling of a product or service)

• marketing in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana

Borrowed from English marketing.

• IPA^(key): /marˈkɛ.tiŋk/

• Audio:

  (file)

• Rhymes: -ɛtiŋk
• Syllabification: mar‧ke‧ting

marketing m inan

1. marketing (promotion, distribution and selling of a product or service)

• “marketing”, in Wielki słownik języka polskiego‎^[4] (in Polish), Instytut Języka Polskiego PAN
• “marketing”, in Polish dictionaries at PWN‎^[5] (in Polish)

Unadapted borrowing from English marketing.

marketing m (usually uncountable, plural marketings)

1. marketing (communication and interaction with costumers)

   Synonym: (less common) mercadologia

   O setor de marketing está avaliando o público-alvo.

   The marketing department is analysing the target audience.

2. (informal) promotion (the act of promoting a product or service)

   Synonym: promoção

   Fiz um marketing da nossa banda.

   I put out some promotion for our band.

• marketing direto
• marqueteiro

• mercado
• telemarketing

• “marketing”, in Dicionário Aulete Digital (in Portuguese), Rio de Janeiro: Lexikon Editora Digital, 2008–2026
• “marketing”, in Dicionário Priberam da Língua Portuguesa (in Portuguese), Lisbon: Priberam, 2008–2026

Borrowed from English marketing.

marketing n (uncountable)

1. marketing

Borrowed from English marketing.

• IPA^(key): /mǎrketinɡ/
• Hyphenation: mar‧ke‧ting

màrketing m inan (Cyrillic spelling ма̀ркетинг)

1. marketing

• “marketing”, in Hrvatski jezični portal [Croatian language portal] (in Serbo-Croatian), 2006–2026

Unadapted borrowing from English marketing.

• IPA^(key): /ˈmaɾketin/ [ˈmaɾ.ke.t̪ĩn]
• Rhymes: -aɾketin

marketing m (plural marketings)

1. marketing

   Alternative forms: márketin, márquetin, (proscribed) márketing, (proscribed) márqueting

   Synonyms: mercadotecnia, mercadeo, marketeo, marketineo

According to Royal Spanish Academy (RAE) prescriptions, unadapted foreign words should be written in italics in a text printed in roman type, and vice versa, and in quotation marks in a manuscript text or when italics are not available. In practice, this RAE prescription is not always followed.

• “marketing”, in Diccionario de la lengua española [Dictionary of the Spanish Language] (in Spanish), online version 23.8.1, Royal Spanish Academy [Spanish: Real Academia Española], 15 December 2025
• Seco, Manuel; Andrés, Olimpia; Ramos, Gabino (2023), “marketing”, in Diccionario del español actual [Dictionary of Current Spanish] (in Spanish), third digital edition, Fundación BBVA
• “marketing”, in Diccionario panhispánico de dudas [Panhispanic Dictionary of Uncertainties] (in Spanish), 2nd edition, Royal Spanish Academy; Association of Academies of the Spanish Language, 2023, →ISBN
• “marketing, alternativas en español”, in FundéuRAE (Fundación del Español Urgente) [Foundation of Urgent Spanish] (in Spanish), Agencia EFE; Real Academia Española, 4 February 2011

• “márquetin/mercadotecnia”, in FundéuRAE (Fundación del Español Urgente) [Foundation of Urgent Spanish] (in Spanish), Agencia EFE; Real Academia Española, 27 May 2008

Unadapted borrowing from English marketing.

• IPA^(key): /maɾ.ce.tiɲɟ/
• Hyphenation: mar‧ke‧ting

marketing (definite accusative marketingi, plural marketingler)

1. marketing

   Synonym: pazarlama

• dijital marketing

• “marketing”, in Turkish dictionaries, Türk Dil Kurumu
• Çağbayır, Yaşar (2007), “marketing”, in Ötüken Türkçe Sözlük (in Turkish), volume 1, Istanbul: Ötüken Neşriyat, page 3000