Quickstart
Welcome to your agentic SEO & GEO platform that researches, creates, optimizes, and tracks your content so you rank on Google and get cited by AI.
Frase integrates with popular CMS platforms like Wordpress and Sanity and supports seamless API and MCP connection through Claude, ChatGPT, and Cursor.
4 Steps to Success
Connect your data
Add your site domain in the upper left, let Frase crawl it, and connect Google Search Console. These connections empower Frase to understand your brand.
Run your first audit
Get a baseline picture of your site's health, existing content, and a prioritized list of fixes and opportunities.
Set up your Brand Hub
Review the brand voice, competitors, and other brand info Frase compiled from your site crawl. Every detail in the Brand Hub impacts your content workflows.
Create your first article
Start in the Content tab if you're looking to optimize existing content or let AI run with a topic of your choice. If you're looking for a more controlled research & brief building workflow, start in the Research tab.
For a deeper walkthrough of each of these steps, check out the 1-4 articles on the left just under the Quickstart article you're on!
Understand the Frase "Loop"
Frase carries your brand and competitor context through a repeatable cycle. Each page you publish sharpens the next one.
Listen
Google Search Console, AI Visibility, and Frase Answers capture what's happening with your content, your brand, and directly on your site so Frase can generate Content Opportunities to help you build out your content & rank.
Create
Go from research to brief to finished article. Frase digs through search trends, competitors, and content gaps, then drafts the piece with real-time SEO, GEO, & Google EEAT scoring. You can also import and improve content that already exists.
Monitor
Frase tracks how you rank on Google through your SEO Analytics, and where AI engines cite you with AI Visibility across ChatGPT, Perplexity, Gemini, and more.
Fix
Content Guard catches a page losing rank or traffic, drafts the revision, and puts it in front of you. Approve it and Frase republishes. A sharper page feeds the next round of research, and the loop comes around again.
Automate & Customize with API & MCP
You can use Frase MCP right inside Claude, ChatGPT, or Cursor. Connect it once, then ask for what you need in plain English. Claude will use all of the tooling available within the Frase app to accomplish your ask.
Here's how to connect to Claude:
Open Claude Directory
Head to Frase MCP in the Claude Directory here.
Make a request
Try one of the prompts below in the chat to see what's possible:
Find what's holding your homepage back: "Use Frase to audit my homepage and tell me what's holding it back."
See where your brand shows up in AI search: "Use Frase to show me where my brand comes up in AI search."
Stop pages from publishing without a meta description: "Use Frase to add a rule that blocks publishing when a page has no meta description."
Prefer the app? Here's a lay of the land
Frase's navigation is a single sidebar, grouped by what you're doing rather than by feature name.
Home — your daily brief: what to work on today, site health at a glance, and what's waiting on you.
Plan & Create — Research, Content, Opportunities, and the Calendar. Where you spend most of your time.
Optimize — Audit (your site health and monitoring hub).
Monitor — SEO Analytics and AI Visibility for Google rankings and AI citations. Backlinks reporting and Competitive Analysis.
Publish — Frase CMS for your Frase-hosted pages, and the Review queue for what's waiting for approval.
Answers — everything for the Frase Answers widget.
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