Dreamdata

AI has made it easier to send outbound messages, so why are so many teams booking fewer meetings? A new episode of the Attributed Podcast is now streaming. Leslie Venetz, Founder of The Sales-Led GTM Agency, joins us to explain how to stop talking AT prospects and start earning the right to a conversation. We explore why legacy outbound needs to be shelved, how to use “Dark Funnel” data to tailor your messaging, and why human-centric outreach stands out against AI-generated spam. Stream the episode now with the link in the comments or on your preferred listening platform.

Leslie Venetz: Why Your B2B Outbound is Killing Your Brand Most B2B outbound today is "Legacy Outbound", a high-volume, low-value strategy that assumes a prospect owes you their time. AI-generated spam and guarded inboxes are failing to book meetings and actively destroying your brand���s reputation. In this live session of Attributed, Laura Erdem, Sales Director US at Dreamdata, sits down with Leslie Venetz, Founder of The Sales-Led GTM Agency. Leslie is a corporate sales trainer and enterprise selling expert with experience from companies like Walmart, ExxonMobil, and JPMorgan. She’s here to show us how to stop "talking AT" prospects and start earning the right to a conversation. What you’ll learn in this session: ✅ Why your outbound strategy must shift from "pushing a product" to "solving a problem" before you ever ask for a meeting. ✅ How to use the data in the "Dark Funnel" to categorize prospects into Problem, Option, or Vendor Aware, and how your message must change for each. ✅ Why knowing a prospect’s "alma mater" is useless, and how to focus on the business triggers that actually get a C-suite response. ✅ How PMMs can build "Problem-Centered" collateral that sales reps actually want to use. ✅ How to use human-centric strategies to cut through the noise of AI-automated outbound. For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

A lot of B2B outbound assumes a prospect owes you their time. Which is why so much of it gets ignored – and ends up damaging your brand’s reputation. Join us tomorrow for a live session with Leslie Venetz, Founder of The Sales-Led GTM Agency. Discover why outbound needs to shift from “pushing a product” to “solving a problem”, how to use “Dark Funnel” data to tailor your message to different levels of awareness, what information actually earns a response from executives, and how to build outreach that starts conversations instead of ending them. Register with the link in the comments to secure your spot!

The “invisibly paid” era of B2B marketing is over. Today, the fastest-growing companies are investing in creators to win attention. A new episode of the Attributed Podcast is now streaming! Brendan Hufford, Founder of Growth Sprints,  joins us to discuss why creator-led marketing is gaining traction in B2B. We explore how to build mindshare before buyers enter a buying cycle, create content systems that lower CAC, move beyond likes and shares as success metrics, and what happens when companies treat creators as strategic partners instead of just another marketing channel. Stream the episode now with the link in the comments or on your preferred listening platform.

Why did Dave Kellogg join the Dreamdata board? Because you can’t say that attribution is too complicated when someone asks what marketing’s impact is. You have to try to answer the question. The same data foundation that powers marketing analytics can also improve execution. And it’s exactly what AI agents need to operate. As AI agents take on more of the GTM workload, the quality of the data they run on is everything. That starts with having all your GTM data in one place with numbers you can trace back to the source. We can’t wait to share more of what’s ahead! Read his full post with the link in the comments.

If you’re still relying on traditional attribution models, you may be flying blind. You’re tracking clicks, but your buyers are making decisions in AI tools, peer networks, and hidden dark channels. A new episode of the Attributed Podcast is now streaming. Mark Goloboy, Founder of Market Growth Consulting, joins us to discuss why the modern CMO must evolve from lead gen manager to revenue portfolio architect. We explore how to identify the signals that actually predict revenue, what to measure instead of MQLs, and how to ensure your company is the one recommended when buyers turn to AI tools for answers. Stream the episode now with the link in the comments.

Scaling Revenue Without Headcount with Natalie Furness Everyone wants growth. Few companies can afford to keep hiring for it. Natalie Furness - Revenue Operations joins us in this episode of Attributed by Dreamdata. She is the Founder & CEO of RevOps Automated, one of the most recognized voices in Revenue Operations and a leading advocate for helping companies scale revenue without scaling headcount.  Natalie has built her reputation helping B2B organizations create operational leverage through smarter systems, data-driven decision-making, and automation. With AI doing more and budgets freezing, headcount is often off the table. So how do you drive more pipeline, revenue, and customer value? In this conversation with Natalie, you’ll learn: - Why headcount is no longer the default answer to scaling - The systems and processes that create operational leverage - Where AI is genuinely replacing manual work and where it isn't - How RevOps leaders can unlock efficiency across marketing, sales, and customer success - Common mistakes companies make when trying to scale too quickly - What high-performing revenue teams are doing differently in 2026 Whether you're a CMO, CRO, RevOps leader, or GTM operator, this episode is about building a revenue engine that compounds without compounding headcount. For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

We made B2B marketers do pushups on the streets of Copenhagen. Huge thank you to everyone who joined us for our Analytics Hub launch event! 🩵 Turns out, you are all incredibly competitive when it comes to scavenger hunts. The hunt was hard work. Answering questions on marketing's impact shouldn't be. Find out more with the link below.

Want to know how B2B marketers are actually measuring their impact? We gathered their honest thoughts on using Dreamdata's Analytics Hub, and the results speak for themselves. Find out more in the comments below. 

Fresh off our $55M Series B raise, our CEO Nick Turner strips away the fluff to reveal the realities of scaling a SaaS business today. This special crossover episode of the Attributed podcast and Predictable B2B Growth is now streaming. Listen to Nick break down the exact metrics investors actually care about and why your short-term demand gen might secretly be draining your long-term pipeline. Also find out why hyper-focusing beats premature expansion, how to cut through the AI hype to deliver actual customer value, and the importance of balancing marketing automation with human-to-human sales. Stream the episode now with the link below.