DAA Blog

Privacy for consumers is vital in our work at AdChoices, but consumers expect more than one goal. Our true mission through the Digital Advertising Alliance (DAA) Principles is to preserve and enable safeguards, competition, innovation and value in step with consumer expectations. The digital economy only functions as expected when all of these elements are supported. The goal is a privacy framework that delivers real value to consumers and businesses at the same time.

Such was the discussion during an industry leaders’ panel at DAA Summit 2026 in San Diego, CA, last month where Scott Howe, CEO of LiveRamp, and Rick Erwin, CEO of Adstra, joined us to talk about this matter with the perspective from the corner office. Our session – Leading with Data: Competition, Economic Growth & Social Contributions in a Privacy-First World. Both speakers provided real-world anecdotes as to how responsible data collection and use powers advertising, builds businesses, empowers consumers to make choices, and benefits the economy at large.

On May 13, 2026, organizations and representatives across the advertising community made their way to Capitol Hill to ask Members of Congress and their staff to move forward in considering H.R. 8413, the SECURE Data Act. Photo 1: Don Lowery, Senior Vice President - Corporate Reputation, Public Affairs, Nielsen; Alison Pepper, EVP, Government Relations, 4As; and Justin Thomas-Copeland, CEO, 4As. Photo 2: Meghan Salome, Senior Director, Government Relations, Association of National Advertisers; Lou Mastria, CEO, Digital Advertising Alliance; Jeff Minsky, Vice President, AI and Marketing Futures, Association of National Advertisers; and David Bryne, a digital safety, integrity and AI responsibility advisor.

Over the last decade, more than 20 states have passed their own versions of comprehensive privacy legislation, creating a patchwork of state laws that only cover a portion of Americans while driving confusion and high compliance costs among the businesses that depend on digital advertising. 

That’s why the Privacy for America coalition, of which DAA is a part, has been working with leaders in Congress to develop a preemptive federal privacy law that...

Big idea (in full): The newly-introduced SECURE Data Act offers an extraordinary opportunity for Congress to pass a preemptive federal privacy standard that protects Americans in every state, and the bill explicitly endorses industry self-regulatory codes as a legitimate mechanism for consumer protection. For the DAA, this is both a policy milestone and a powerful validation of the self-regulatory model we have created and expanded during the last 15 years.

This past week, Congress took...

If you’ve ever been stuck under a leaking kitchen sink holding the wrong wrench, you know one of the most fundamental rules of home repair: Use the right tool for each job.

A decision...

Big Idea (in full): When we visit Capitol Hill to meet with lawmakers, or pay a visit to the Federal Trade Commission to brief enforcers, we share valuable data and insights about responsible data-driven advertising and the reasons the ad-supported digital ecosystem is valuable and worth protecting for the consumers who benefit from it and the businesses who grow because of it. 

Earlier this month, our counsel at Venable LLP and I had the opportunity to join industry colleagues from the 4A’s, Association of National Advertisers, and U.S. Chamber of Commerce to speak with lawmakers and their offices about the implications of a potential federal bill to regulate data collection and use as it pertains to advertising. 

For several years, the Digital Advertising Alliance has participated in a coalition – Privacy for America – to enact a pragmatic federal privacy law.  Today, there appears to be an...