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Spencer Claydon

Founder building AI-powered tools for entrepreneurs. Creator of Foundra, Answered, and more. Writing about startups, AI, and building in public.

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How to Create a Customer Journey Map for Your Startup

How to Create a Customer Journey Map for Your Startup

9 min read
Business Model Canvas: A First-Time Founder's Guide

Business Model Canvas: A First-Time Founder's Guide

9 min read
How to Forecast Revenue for a Startup

How to Forecast Revenue for a Startup

8 min read
Customer Acquisition Channels for Startups

Customer Acquisition Channels for Startups

8 min read
How to Create a Marketing Budget for a Startup

How to Create a Marketing Budget for a Startup

9 min read
MVP vs Prototype: What First-Time Founders Need

MVP vs Prototype: What First-Time Founders Need

9 min read
How to Write a Problem Statement for a Startup

How to Write a Problem Statement for a Startup

9 min read
How to Write a One-Page Business Plan

How to Write a One-Page Business Plan

9 min read
How to Do Customer Segmentation for a Startup

How to Do Customer Segmentation for a Startup

8 min read
How to Build a Sales Funnel for a Startup

How to Build a Sales Funnel for a Startup

9 min read
How to Write a Landing Page That Converts

How to Write a Landing Page That Converts

10 min read
How to Set OKRs for a Startup (Without the Bureaucracy)

How to Set OKRs for a Startup (Without the Bureaucracy)

9 min read
How to Calculate MRR and ARR for Your Startup

How to Calculate MRR and ARR for Your Startup

8 min read
How to Calculate Churn Rate for Your Startup

How to Calculate Churn Rate for Your Startup

8 min read
How to Calculate Burn Rate for Your Startup

How to Calculate Burn Rate for Your Startup

9 min read
How to Build a Cap Table for Your Startup

How to Build a Cap Table for Your Startup

9 min read
Freemium vs Free Trial: Which Model Should You Pick?

Freemium vs Free Trial: Which Model Should You Pick?

9 min read
How to Know When to Pivot Your Startup (5 Clear Signals)

How to Know When to Pivot Your Startup (5 Clear Signals)

10 min read
How to Write a Cold Email to Investors That Gets Replies

How to Write a Cold Email to Investors That Gets Replies

9 min read
When to Quit Your Job to Start a Startup

When to Quit Your Job to Start a Startup

10 min read
How to Build a Moat for Your Startup (Even Without a Patent)

How to Build a Moat for Your Startup (Even Without a Patent)

10 min read
Pre-Seed vs Seed Funding: What's the Actual Difference?

Pre-Seed vs Seed Funding: What's the Actual Difference?

9 min read
How to Write a Monthly Investor Update (Founder's Guide)

How to Write a Monthly Investor Update (Founder's Guide)

8 min read
How to Calculate Startup Valuation (Pre-Seed & Seed Guide)

How to Calculate Startup Valuation (Pre-Seed & Seed Guide)

11 min read
How to Write a Positioning Statement for Your Startup

How to Write a Positioning Statement for Your Startup

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10 min read
How to Build a Startup Roadmap (Founder's Guide)

How to Build a Startup Roadmap (Founder's Guide)

9 min read
How to Hire Your First Employee at a Startup (Founder's Guide)

How to Hire Your First Employee at a Startup (Founder's Guide)

12 min read
How to Raise a Pre-Seed Round (Founder's Guide)

How to Raise a Pre-Seed Round (Founder's Guide)

11 min read
How to Get Press Coverage for Your Startup (Without a PR Agency)

How to Get Press Coverage for Your Startup (Without a PR Agency)

10 min read
How to Come Up With a Startup Idea That's Worth Building

How to Come Up With a Startup Idea That's Worth Building

9 min read
How to Launch on Product Hunt (First-Time Founder's Guide)

How to Launch on Product Hunt (First-Time Founder's Guide)

13 min read
How to Build a Waitlist for Your Startup (Founder's Guide)

How to Build a Waitlist for Your Startup (Founder's Guide)

12 min read
How to Run a Beta Test for Your Startup (Founder's Guide)

How to Run a Beta Test for Your Startup (Founder's Guide)

10 min read
How to Incorporate a Startup: A First-Time Founder's Guide

How to Incorporate a Startup: A First-Time Founder's Guide

11 min read
How to Create a Startup Pitch Deck (10-Slide Guide)

How to Create a Startup Pitch Deck (10-Slide Guide)

10 min read
Bootstrapping vs Raising Money: A Founder's Guide

Bootstrapping vs Raising Money: A Founder's Guide

10 min read
Unit Economics for Startups: The Founder's Guide

Unit Economics for Startups: The Founder's Guide

10 min read
How to Define Your Target Market for a Startup

How to Define Your Target Market for a Startup

11 min read
Founder Market Fit: How to Know If You're the Right Founder

Founder Market Fit: How to Know If You're the Right Founder

11 min read
How to Write an Executive Summary for a Startup

How to Write an Executive Summary for a Startup

9 min read
SAFE vs Convertible Note: A First-Time Founder's Guide

SAFE vs Convertible Note: A First-Time Founder's Guide

10 min read
How to Split Equity Between Cofounders (2026 Guide)

How to Split Equity Between Cofounders (2026 Guide)

10 min read
How to Create a Customer Persona for Your Startup (2026)

How to Create a Customer Persona for Your Startup (2026)

8 min read
How to Write a Marketing Plan for Your Startup

How to Write a Marketing Plan for Your Startup

10 min read
How to Do a Break-Even Analysis for Your Startup

How to Do a Break-Even Analysis for Your Startup

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9 min read
How to Calculate Customer Lifetime Value (LTV) for Your Startup

How to Calculate Customer Lifetime Value (LTV) for Your Startup

9 min read
How to Calculate Customer Acquisition Cost (CAC) for Your Startup

How to Calculate Customer Acquisition Cost (CAC) for Your Startup

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8 min read
How to Do a SWOT Analysis for Your Startup (With Examples)

How to Do a SWOT Analysis for Your Startup (With Examples)

9 min read
How to Do Customer Discovery Interviews That Actually Matter

How to Do Customer Discovery Interviews That Actually Matter

8 min read
Startup Idea Validator: How to Test Your Business Idea

Startup Idea Validator: How to Test Your Business Idea

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8 min read
How to Find a Cofounder: A Practical Guide for First-Time Founders

How to Find a Cofounder: A Practical Guide for First-Time Founders

8 min read
How to Write a Value Proposition for Your Startup

How to Write a Value Proposition for Your Startup

8 min read
Best AI Business Plan Generators in 2026

Best AI Business Plan Generators in 2026

9 min read
Best LivePlan Alternatives for First-Time Founders

Best LivePlan Alternatives for First-Time Founders

8 min read
How to Pitch to Investors: A First-Time Founder's Guide

How to Pitch to Investors: A First-Time Founder's Guide

8 min read
The Startup Metrics Every First-Time Founder Must Track

The Startup Metrics Every First-Time Founder Must Track

10 min read
How to Choose the Right Business Model for Your Startup

How to Choose the Right Business Model for Your Startup

9 min read
How to Do Market Research for Your Startup

How to Do Market Research for Your Startup

8 min read
How to Do a Competitive Analysis for Your Startup

How to Do a Competitive Analysis for Your Startup

8 min read
How to Name Your Startup (Without Regretting It Later)

How to Name Your Startup (Without Regretting It Later)

8 min read
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