For as long as I can remember, I've wanted to make an impact in Latin America.
I grew up in a family where patriotism was a value shared around the dinner table. I studied at Harvard and worked at Meta and Goldman in the U.S., but I always knew I would come home.
For years I've been frustrated by how far behind our region has fallen. We've missed nearly every wave of innovation of the last 40 years, not because our people lack talent or ambition, but because every wave asked our enterprises to spend millions replacing their current systems, with no clear return. 90% of LatAm enterprises still run on-prem, some with interfaces that haven't changed since the 1990s.
Primero is the AI transformation company for Latin America's largest enterprises.
We make AI work inside companies that were never built for it:
(1) Connect. Our platform, Primia, connects directly to a company's legacy systems, from ERP to CRM to inventory, creating a layer that can read and write across software that was never designed to talk.
(2) Centralize. We turn decades of scattered data into one clean picture of how the business actually works, including the tribal knowledge that’s lived inside employees’ heads.
(3) Deploy. On that foundation, we build and deploy custom AI agents across the organization that take on the work moving the bottom line, from credit to pricing to fraud.
We put our own engineers inside the enterprise to build the first workflow alongside their team, then expand into additional modules.
Every system we connect and every agent we deploy adds more context and capability, which makes each next one faster, cheaper, and more impactful to launch.
Together, the companies we serve generate more than $45 billion in annual revenue. We're already automating workflows that move tens of millions of dollars for a single customer. We're taking loan approvals from 30 days to 1 and dispute investigations from 25 days to 1.
Today, we are announcing our $12m seed round led by
KASZEK General Catalyst Definition 8VC Conviction Soma Capital Actions Capital (fka K50 Ventures), plus angels from FEMSA, Bimbo, Aeroméxico, and Kimberly-Clark.
Nico Berman Alex Tran Weston Reynolds Teddy Citrin Jake Medwell Mike Vernal Aneel Ranadive Daniel Vásquez Hernan Kazah Nicolas Szekasy Andy Young Santiago Fossatti Sarah Guo Ryan Bloomer Mariano Bomaggio Isabella Garcia-Camargo Vivek Gopalan Kevin Niechen Fouad Farhat Nikhita Jaaswal Pranav Reddy Felipe Levi Gurgel Daniel Franco Andrés Rosales Santiago Buenahora
If you lead a company that's ready to modernize with AI, I'd love to talk.