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I help businesses SELL and MARKET to win in…
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Rick Lambert shared thisGREAT EVENT Thank you to the Apple Self Storage team for your awesome participation on the weekend! You made it FUN. I was so impressed by your customer centric approach and willingness to try NEW ways to convert storage inquiries into new, happy customers. It’s no surprise you are the market leaders for self storage. CONGRATS to our tournament champions and BIG THANKS to David Allan Glenda Raketti and Michael Naoum for the invitation…you and your people are THE BEST!
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Rick Lambert shared thisBLUE MOUNTAIN Thank you to the awesome team at Apple Self Storage for the invitation to join you in such a beautiful spot.
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Rick Lambert shared thisTHANK YOU Apple Self Storage! I’m learning a ton today and can’t wait to deliver tomorrow’s keynote “Selling Apple Self Storage to WIN”. Great people, great content and an awesome location like Blue Mountain is always a winning formula for a GREAT conference!
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Rick Lambert shared thisUPCOMING KEYNOTE Can't wait to join the Apple Self Storage team this weekend! THANK YOU to the executive team David Allan, Michael Naoum and Glenda Raketti for the opportunity to share best practices with your site staff on how to showcase your unique value proposition - you truly are leaders in your industry! GO TEAM........
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Rick Lambert shared thisR U GUILTY? AI images can hurt you…AGREE? I see a lot of sales reps creating AI images and posting them on LinkedIn…companies too…and it may be HURTING you more than HELPING you. For you naysayers drinking a little too much AI koolaid these days… Yes, I created this image with AI. Yes, I am a fan of AI. Yes, you can use AI for images. Yes Yes Yes… BUT… The evidence suggests that people tend to object to AI images when the image feels fake, generic, misleading, impersonal or low-effort. ***use your AI to confirm what I’m saying!*** Am I saying don’t use AI for images - NO. Am I saying BEWARE of what you’re posting -YES. And I won’t even get into so called AI experts, or businesses posting content with em dashes throughout their posts… That’s a whole other story!!!! What do YOU think?
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Rick Lambert shared thisBEST ADVICE I GOT AS A YOUTH HOCKEY COACH Applies 100% to managing and coaching sales teams... So often we get caught focusing on what a sales rep can do better and forget to "catch them doing something good". This reinforcement of positive behavior is especially important with new sales reps. And don't think your tenured reps don't deserve it too. Think about it.
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Rick Lambert shared thisUPCOMING CDA KEYNOTE Looking forward to joining this elite group in Nashville to speak on AI-Powered Selling Strategies to START, ADVANCE, and WIN more deals! See you in SMASHville.
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Rick Lambert shared thisSALES HAS EVOLVED Has your sales methodology? If you sold in the 90’s, you too have seen the evolution of the seller and the buyer. Here’s a few changes I’ve seen… - Social Media (especially LinkedIn) - Inbound Marketing - Your Website = Your Showroom - 3rd Party Reviews - Virtual Meetings - Younger Stakeholders - Educational Webinars - Automation - Depth & Complexity of Offering - More Competition …and yes, AI. But not everything has changed. The sales fundamentals we learned in the 90s still apply. In fact, I believe those 90s fundamentals apply now more than ever and they’re becoming rare on newer, younger sales teams that often lean a little too much on tech. This is why so many sales leaders ask me to coach their people on SALES FUNDAMENTALS…and of course the new “stuff”. To me, it’s the combination of OLD school and NEW school that wins deals. Not just one or the other. QIESTION: What era(s) is your sales team selling in? Think about it.
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Rick Lambert shared thisNEVER FORGET I took this photo in NYC 3 weeks after 911... This sign hung on a fence beside a church near the towers, and miraculously the church was untouched by the disaster. The message says it all.
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Rick Lambert liked thisRick Lambert liked thisYears ago, I seriously thought about becoming a developer. I looked at them with such envy. They could build whatever they want. They could spot a problem, go to their computer, build it and launch it. I loved everything about this idea. Alas, I didn’t go back to school (for a third time) and decided to stay in marketing. I made friends with developers throughout my career and lived vicariously through them. They probably wondered why this marketer asked so many coding questions :) Fast forward to now. And I don’t need to code to be able to build like one. Maybe not a good one, but one that can see an idea come to life. I’m living my coder dreams to the fullest. I’m building apps, games and real marketing solutions. And I’m loving every second of it, sometimes forgetting to eat when I get too ‘in the code flow’. This week I attend The AI Leap London hosted by James Smith and the talented Stephanie Churilla (who I'm lucky enough to work with). This was a great first event for the ‘AI curious’ in the London community. I talked to regular (non-developers) who have built SaaS solutions - data analysts, sales managers, health & safety professionals. It’s inspiring, and an exciting time to have a builder mindset. So just because ‘you’re not a developer’, start building something, get in the mess of it, even if it’s just to see what you can do.
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Rick Lambert liked thisRick Lambert liked this🏡 What could your Orangeville home sell for? A useful home evaluation gives you a value range backed by your property's details, recent comparable sales and the homes buyers can choose today. 🔍 Compare like with like. Detached homes, semis, townhomes and condos need their own relevant sales comparisons. 📍 Look closely at location, lot, layout, condition and upgrades. Neighbourhood differences matter. 📋 Gather renovation records, permits and the ages of major systems so the review reflects your home accurately. 🛠️ Get advice before spending on repairs or renovations. An evaluation can help identify worthwhile preparation. 💰 Consider what you could keep after selling costs, including legal fees, mortgage discharge and moving expenses. 📅 Planning months ahead? You can request an evaluation before you're ready to list. Start with the evidence, then decide how the potential sale fits your next move. Read the guide and request a free, no-obligation Orangeville home evaluation: https://lnkd.in/gRpuNXhm #OrangevilleRealEstate #OrangevilleHomes #DufferinCounty #FlahertyTeam
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Rick Lambert liked thisRick Lambert liked thisWhat a great two days in Halifax with the Canadian agent council. We had in-depth conversations about enhancing our agency model to better serve our clients and provide excellent service from coast to coast.! Thank you to Xerox for hosting this event and Karl Boissonneault and his team ; Leah Gallant, Karine Germain, MJ Bulmer, Christine Fletcher, Jessica Leverman, Tom Boyce. Thank you as well to my fellow colleagues, Ajay Dhingra, Renee Dhingra, Mark Hann, Mark Garrard, Mark Hirte, Pierre-Marc Ledoux, Daniel Benoit, Mike Norwich, always great to spend time sharing best practices altogether!
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Rick Lambert liked thisMore certifications than any other DCA on the planetRick Lambert liked thisCybersecurity Awareness Month: Building Trust in a Connected Print Environment & EKM Global As organisations become increasingly reliant on connected devices, cloud platforms, and automated workflows, cybersecurity has never been more important. During Cybersecurity Awareness Month, it's the perfect time to reflect on how businesses can strengthen their security posture while ensuring operational efficiency. 📖 Read our latest blog: Cybersecurity Awareness Month: Building Trust in a Connected Print Environment & EKM Global 👉 https://lnkd.in/ewtc2tHB This Cybersecurity Awareness Month, let's put print where it belongs: on the cybersecurity agenda. #CybersecurityAwarenessMonth #ManagedPrintServicesSoftware #EKMInsight
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Rick Lambert liked thisRick Lambert liked this💡This week in the print industry ➡️Brother UK Ltd launched four new A4 Business Smart Series inkjet models across its SOHO and SMB portfolios. Engineered for higher-volume hybrid working environments, the devices feature integrated cloud fleet setup and robust endpoint security. https://www.brother.co.uk ➡️DocuWare introduced a redesigned web client and DocuWare Aura, a built-in AI assistant capable of finding, summarising, and comparing document data in real time alongside enhanced Intelligent Document Processing (IDP) capabilities. https://lnkd.in/eXNDca3W ➡️Katun Corporation published its first official Global ESG Report, detailing its corporate sustainability benchmarks, carbon footprint reduction targets, and circular economy efforts across its Arivia MFP line. https://www.katun.com/news ➡️Ricoh announced a major new manufacturing facility at its Atsugi site in Kanagawa Prefecture, utilising AI automation and robotics to scale production for its expanding global industrial inkjet head business. https://lnkd.in/eJNqwq2j ➡️Sharp published its full Sustainability Report 2026, providing comprehensive ESG disclosures on its global carbon neutrality roadmap, resource circularity benchmarks, and ethical supply chain management. https://lnkd.in/eEvdqMU3 ➡️ Sharp UK awarded the Microsoft AI Business Solutions Partner Specialism for SMB Management, reinforcing its strategy to integrate IT services, automated document workflows, and cloud application support across EMEA. https://lnkd.in/e77We64A ➡️Vasion launched its revamped Global Partner Program and Partner Academy, expanding certification paths across serverless print infrastructure and Intelligent Document Processing (IDP). https://lnkd.in/eyut3c3C ➡️ Xerox highlighted key environmental milestones in its latest Corporate Social Responsibility disclosures, tracking toward its 2040 net-zero roadmap. Highlights include 100% ENERGY STAR/EPEAT registration for eligible new products, over 14,000 metric tons of equipment and parts diverted from landfills via remanufacturing, and AI-driven remote MPS services avoiding thousands of metric tons of GHG emissions. https://lnkd.in/eGeDXkbc 📩 Stay ahead of print industry trends with Quocirca expert insights https://lnkd.in/ee4G9W84
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Rick Lambert liked thisRick Lambert liked this49 years, 96 books, and 31,264 pages. Everything you ever wanted to know about channels, partnerships, alliances, and ecosystems by some of the smartest people to ever put pen to paper (or fingers to keyboard). Fun fact: 1/3 of these books have been published in the past 3 years - since the world first got introduced to ChatGPT and other LLMs. This actually brings up a problem. Any of us could drop 12 chapter ideas into OpenAI ChatGPT, Anthropic Claude, or Google Gemini and have 75,000 competent words written within the hour. With self-publishing tools, we could be live on Amazon by tomorrow. How do we combat this problem of AI slop in future books? Humans. Our peers, our community groups, our trusted relationships letting us know what moved the needle for them. Crowdsourcing is a truly human experience and always will be. Long live partnerships and the leaders who drive it forward...recent authors to follow on LinkedIn: Brent Earlewine, Vince Menzione, Chris Day, Donagh Kiernan, Jared Byrd, Lela Koopal-Patel, Bart Dirksen, Mark Brigman, Ph.D., Chris Lavoie, PhD, Rob Moyer, Steve Copeland, Greg Jones, Joe Schorr, Nancy Henriquez, Richard Ezekiel, Julie Anne Eason, Kathryn Rose ⭐, Justin Gray, Josh Wagner, Dr. Alejandro Canonero, Theresa Caragol, Franz-Josef Schrepf, Craig Booth, Bob Moore, Jared Fuller, Jill Brewbaker Rowley, Nancy Ridge, and Norma Watenpaugh
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Rick Lambert liked thisRick Lambert liked thisWhat if dealers could move beyond transactions and toward a smarter services model? WALM, Workplace Asset Lifecycle Management, is bringing assets, AI, and business technology together under one roof, creating a more implementable path toward interoperability and profitability. Want to see where this is headed? Learn more about WALM at ECS 2027: https://ecsnetwork.tech/
Experience & Education
Volunteer Experience
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CHAIRPERSON - Digital Marketing Program Advisory Council
Fanshawe College
- Present 10 years 7 months
Education
Responsible for analyzing course content and learning strategies to provide feedback, input and guidance on how to best prepare current and future student readiness for employment in the "real world". Including practitioners in curriculum development is a perfect example of why a Digital Marketing degree from Fanshawe College is so well recognized in Canada and beyond. We are proud to have several graduates on our talented team!
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Youth Hockey & Baseball Coach
London Area Minor Hockey
- Present 16 years 2 months
Children
Inspired by so many young boys and girls that remind us how fun youth sports can be!
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Event MC and Platinum Sponsor
Mario Vella's Victory over ALS
- Present 24 years 4 months
Health
Proud to support a great friend Mario Vella, his outstanding support network and his victory over ALS for so many years!
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Guest Speaker - Sales & Marketing Graduating Class
Fanshawe College
- 1 year 7 months
Education
Annual speaker for gradualting class of 150+ Digital Marketing students on current B2B Sales / Marketing methodologies and "7 WAYS TO GET ANY JOB YOU WANT".
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Charity Volunteer / Marketing Strategist
Internet Sense First
- Present 7 years 3 months
Children
Protecting children from becoming victims of Internet Child Exploitation. Helping parents, teachers, doctors, therapists and others be proactive against Internet predators.
www.internetsensefirst.com
Publications
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SELLING B2B TO WIN
selltoWIN.com
See publicationOn-Demand video production of sales best practices and methodologies delivered in Live Events over the past 20 years. Scoped at accelerating new and experiences sales professionals ability to understand and execute contemporary selling strategies to create more B2B sales opportunities and win.
Another selltoWIN.com production
Projects
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OFFICIAL LINKEDIN COACH - Fanshawe College Digital Marketing Program
- Present
See projectSelected to coach graduating students on how to create an effective LinkedIn Profile and expand their network of business connections. This online course was selected as a key component in the "Experiential Learning" process for tomorrows Digital Marketing superstars to unleash their potential on the #1 business networking platform.
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AI PRO BUNDLE
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Unleash AI and Automation to create more AWARENESS, boost your CONSIDERATION RATES and generate more SALES LEADS with:
1. Link Alert - 10X the reach of your company’s LinkedIn posts.
2. AI Pro Prospector - create personalized prospecting templates for email, phone and LinkedIn in seconds!
3. AI Chat Bots - turn more website visitors into sales leads!
See more: www.IN2communications.com/AI
Honors & Awards
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2018 DIFFERENCE MAKER AWARD- ENX Magazine
ENX Magazine
Industry recognition of people who have made significant contributions within the Document Technology Industry. Considered by many to be an elite honor because of the nomination and selection process done by peers and executives of multinational corporations.
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TOP 4 SALES TRAINER in NORTH AMERICA - Sales & Marketing Management Magazine
Sales & Marketing Management Magazine
Received TOP 4 ranking from reputable sales and marketing resource for business leaders looking to grow their top and bottom line performance. Award recognized the volume of work for marquee corporate clients through Live Events, On Demand Learning and Audio Listen & Learn Series.
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GLOBAL WINNER - BEST SALES & MARKETING PROVIDER
MPSA - Managed Print Services Association
Global award voted on by members of the Managed Print Services Association (MPSA) membership to recognize the worlds best provider of MPS Sales Training and MPS Marketing Services. Award selection was based on strength of content, execution capabilities, breadth of portfolio and measurable business results achieved with Managed Print providers including Copier Dealers, IT Service Providers and Supplies Resellers.
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Xerox Major Account Manager
Xerox
PRESIDENTS CLUB WINNER - sales achievement award presented to the TOP 5% of 500 Xerox Canada Sales Professionals.
Multiple year winner. -
Xerox Canada - ROOKIE SALES REP OF THE YEAR
Xerox
#1 Sales Performer in Canada for first year in territory over 100 other rookie sales reps.
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