Joy Hawkins

Your ecom brand needs an SEO strategy… It also needs an AI Search strategy. It’s not one or the other. It’s both.

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I’ve noticed something interesting... (*Reads on. This is NOT interesting.) The folks I work with fall into two camps: 1. The business that never tried SEO 2. The business that did, but got disappointing results The first camp is the easiest to deal with. I get to tinker with websites that are blank slates—a fresh SEO canvas. Most of these business owners aren't SEO savvy, so it's clear what language I use and how I present the issues and solutions. The second camp is way trickier. These business owners have tried SEO, but it hasn’t worked. They may know why, but they often don't, so they're begrudgingly trying again. In this scenario, clients are sometimes familiar with basic SEO, so explaining gets interesting. As I’ve said before, I don’t know what folks know, so I assume they don’t know anything—not in a condescending way but in a way that guarantees they understand everything. The second camp is a bit sensitive. Whatever they paid to have done hasn’t worked, so they're rightly pissed off. SEO can be very emotive (apparently). These clients experience all five stages of grief: denial, anger, bargaining, depression, and finally, acceptance. And once they accept that SEO isn't the problem, something else is, we can put things right. If any of this sounds like you, DM me. Or take a look at my off-colour emails: https://lnkd.in/evNtixKk

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You're tracking your SEO metrics religiously. But are you actually using them to convert patients? You know your rankings, your traffic, and your bounce rates, but here’s the problem- you're not connecting that data to the stories affluent patients need to hear before they book. That's not SEO strategy. That's just reporting numbers. Healthcare SEO becomes a conversion engine when you turn metrics into compelling narratives. Here's how: Search data reveals the exact questions your ideal patients ask before making decisions. Use those insights to create stories that address their deepest concerns and position you as the answer. High-intent keywords signal when someone is ready to book. Build conversion-focused content around those terms that tells the story of transformation, not just clinical details. Analytics show you which SEO-driven pages bring in your highest-value patients. Replicate that storytelling approach across your entire site to attract more of your ideal clientele. Performance data identifies where potential patients drop off. Strengthen those weak points with persuasive narratives that guide them from research to consultation. The most successful healthcare practices don't just rank well, they use SEO insights to craft stories that speak directly to affluent patients at their decision-making point, addressing objections and building trust before the first call. Your SEO should be more than a traffic report, it should be the framework for stories that convert.

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Pretty wild start to the week in SEO/GEO world. UCP release and after catching a breath...the Gemini + Apple partnership dominates headlines. I've said it from the beginning and won't change unless convinced otherwise. Google will win the AI race. Aside from Google, I think what Apple has been doing (or lack thereof) is a display of pure focus and resilience. They didn't rush to sink massive capital into every early AI bet. They waited and partnered at the right moment, with the right vendor, while keeping leverage, UX, and distribution in their control. Anyways, I'll continue to see how all this plays out as I'm sure you all are too. But for now? - If you're tracking AI visibility, you better have Gemini & AIO in the mix... - Read thru Google's UCP guide - Keep an eye on UCP plugins race - Keep on testing! #seo #geo #seoagency #gemini #googleucp

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