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Business Tenet
Business Tenet
  • Strategy
    • Leadership
  • Finance
  • Marketing
    • Retail
  • Entrepreneurship
    • Innovation
  • BT School

startup advice

Blogs are Out. Thoughts are In: Thoxt Founder Shilpa Ahuja on Building a Social Media for Writers

June 24, 2025 by Ananya Chopra
Shilpa Ahuja - Founder of Tech Startup Thoxt

“Your writing deserves more than a tweet.”Thoxt founder Shilpa Ahuja shares her vision for a social media blogging platform that rethinks how we publish and connect. In a time when blogging feels too … Read more

Categories Entrepreneurship, Innovation, Interview

What Happens BTS When a Startup Receives Funding

October 29, 2024October 4, 2024 by Abhishek Sareen
start-up-investment-share-allocation

In popular media when a startup receives funding it’s hugely celebrated, and most people think it to be a sign of success. However, people and founders do not understand what’s really happening behind … Read more

Categories Finance, Entrepreneurship

Business Lessons from Gujarati Business Sayings

March 10, 2024February 4, 2024 by Abhishek Sareen
Gujarati business sayings Aapna hath jagannath' - 'One's own hand is one's god.'

Gujaratis are truly entrepreneurial. There exist many business sayings in their culture that trump ideas of business Gurus and modern management schools. The Gujarati community, originating from the western state of Gujarat in … Read more

Categories Entrepreneurship, Lifestyle

9 Qualities of a Good Business Idea: Criteria for Selecting

August 18, 2023January 30, 2023 by Shilpa Ahuja
Qualities-of-a-Good-Business-Idea

Internet entrepreneur Shilpa Ahuja lists the 9 qualities of a good business idea – a combination that can lead to a successful venture. Making the decision to start a business is in itself … Read more

Categories Entrepreneurship

Businesses that Make Money: Defining the Low-Cost Business

January 22, 2023 by Abhishek Sareen
Business-That-makes-Money

From low-investment to quick-return ideas, here are the types of businesses that make money and how you can choose the right idea. A lot of people in today’s economy are on the lookout … Read more

Categories Strategy, Entrepreneurship

Creating the Best Business Plan for Your Business Idea

November 25, 2022 by Abhishek Sareen
how to write a business plan

A great pitch deck need confidence. Based on years of experience writing winning business plans, Abhishek Sareen lays out the complete guide on how to create the best business plan from scratch. Over … Read more

Categories Entrepreneurship

What Makes a Good Internship Program: 15 Guidelines

July 8, 2022July 6, 2022 by Shilpa Ahuja
conduct successful internship-program motivate

Internet entrepreneur Shilpa Ahuja discusses 15 easy steps on how to create a good internship program, from planning to promotion to mentorship. The corporate world has changed drastically in the last decade or … Read more

Categories Leadership

Startup Marketing Basics: The SIMPLEST Guide for Entrepreneurs

July 18, 2023May 13, 2021 by Abhishek Sareen
marketing-basics-for-entrepreneurs-startups

All of what I learned in my MBA in marketing, here it is in a nutshell what every entrepreneur needs to know – the simple guide to startup marketing basics. I have been … Read more

Categories Marketing
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