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Business Tenet
Business Tenet
  • Strategy
    • Leadership
  • Finance
  • Marketing
    • Retail
  • Entrepreneurship
    • Innovation
  • BT School

Entrepreneurship

Reimagining Blogging in the AI Era: The Next Big Platform | Thoxt

July 4, 2025 by Kiran Das
interview with tech founder shilpa

Thoxt founder Shilpa Ahuja shares the challenges and aha-moments behind building Thoxt, which aims to create a gig economy in the media/blogging industry. When Shilpa Ahuja set out to build Thoxt – a … Read more

Categories Entrepreneurship, Innovation, Interview, News

Blogs are Out. Thoughts are In: Thoxt Founder Shilpa Ahuja on Building a Social Media for Writers

June 24, 2025 by Ananya Chopra
Shilpa Ahuja - Founder of Tech Startup Thoxt

“Your writing deserves more than a tweet.”Thoxt founder Shilpa Ahuja shares her vision for a social media blogging platform that rethinks how we publish and connect. In a time when blogging feels too … Read more

Categories Entrepreneurship, Innovation, Interview

How Can Founders Retain Control of their Company

October 29, 2024October 18, 2024 by Shilpa Ahuja
start-up-investment-share-allocation

When a startup offers shares to an investment firm while the founders retain control over their company, they can implement several strategies to achieve this. The goal is to give away some ownership … Read more

Categories Entrepreneurship, Finance, Investing

What Happens BTS When a Startup Receives Funding

October 29, 2024October 4, 2024 by Abhishek Sareen
start-up-investment-share-allocation

In popular media when a startup receives funding it’s hugely celebrated, and most people think it to be a sign of success. However, people and founders do not understand what’s really happening behind … Read more

Categories Finance, Entrepreneurship

How to Develop a Strong Personal Brand: A Guide for Aspiring Entrepreneurs

July 22, 2024 by Shilpa Ahuja
how-to-develop-personal-brand-for-entrepreneurs

Today’s business climate is incredibly competitive, and developing a strong personal brand is critical for budding entrepreneurs looking to succeed in business in 2024.  A captivating personal brand will separate you from the … Read more

Categories Entrepreneurship

Top 8 Entrepreneurship Myths Debunked

June 17, 2024 by Shilpa Ahuja
Entrepreneurship-Myths

From funding misconceptions to the uniqueness of ideas, I debunk top entrepreneurship myths for aspiring entrepreneurs Starting a business is a thrilling journey. But many aspiring entrepreneurs fall for urban and media myths … Read more

Categories Entrepreneurship, Innovation, Marketing

Parsi Business Sayings in Wisdom and Wealth

May 10, 2024 by Shilpa Ahuja
parsi business sayings

The Parsi community in India, though small in numbers, has made an indelible mark on the country’s business landscape. Their journey from Persian immigrants to business magnates is not just a story of … Read more

Categories Entrepreneurship, Leadership, Lifestyle

Top Products That Are Truly Made in India

May 4, 2024May 1, 2024 by Abhishek Sareen
isro indian space research organization

A country’s might or power is known by the products it produces. USA has been, for the past several decades, at the forefront of innovation, and have dominated our mind space as a … Read more

Categories Innovation, Entrepreneurship, Leadership

Timeless Chettiar Business Sayings from the Community

April 20, 2024 by Abhishek Sareen
Five parts of patience, six parts of effort_ using traditional ethnic Chettiar business saying

Chettiar business sayings are timeless and are more relevant than ever for entrepreneurs. The Chettiar community hails from the southern part of India, particularly Tamil Nadu, stands as a beacon of entrepreneurial spirit … Read more

Categories Entrepreneurship, Lifestyle

Marwari Business Sayings and Their Interpretations

April 12, 2024 by Abhishek Sareen
marwari business saying

Marwari business sayings have key business insights, that blend traditional wisdom with business logic for today’s entrepreneurs. The Marwari community, originating from Rajasthan in India, has been synonymous with entrepreneurial success and business … Read more

Categories Entrepreneurship
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