Analytics

How I Turned Every Link Into a Branded, Trackable Asset (And You Can Too)

After 15 years of creating tech content, Stephen Robles realized his links weren't working as hard as he was. Here's how Bitly changed that and what it means for anyone…

Which QR Code Metrics Actually Prove Campaign ROI?

The scan metrics that show whether your QR Code campaigns are truly working.

Can Engagement Analytics Connect Offline and Online?

How engagement analytics help bridge the gap between print and digital channels.

What Are Good Link Performance Benchmarks by Channel?

Make sense of your click rates with channel-specific link performance benchmarks.

A Practical Guide to QR Code Scan Tracking

Track which QR Code placements drive real engagement with dynamic scan data.

Unique Clicks vs. Total Clicks: Which Shows Reach?

Understand the difference between unique and total clicks to measure true reach.

How to Know Which Marketing Channel Is Actually Driving Conversions

How to Know Which Marketing Channel Is Actually Driving Conversions

Identify your top-performing channels with link-level attribution and real data.

Print Marketing Metrics: You Can Track ROI Without New Tools

Measure print campaign performance using tools you likely already have set up.