Course Curriculum

7 Sections
00

Introducing Informative Microcopy

5 Lessons 44 min
  • Course Overview & Downloads 3 min
  • Copy Types: Long-Form, Short-Form, and Micro 3 min
  • Informative Microcopy 8 min
  • Informative Micro + Long-Form Copy 6 min
  • The 3 C's of Informative Microcopy 3 min

Practice Activities

  • Microcopy Scavenger Hunt (Instructions) 17 min
  • Microcopy Scavenger Hunt (Walkthrough) 4 min

Resources Provided

  • 0.1_CheatSheet-1_Informative-Microcopy (PDF)
  • 0.1_CheatSheet-2_Informative-Microcopy_Terms (PDF)
01

Goal 1: Clarity

3 Lessons 45 min
  • Keep Your Microcopy Informative 13 min
  • Editing for Clarity 8 min
  • Writing for Clarity 4 min

Practice Activities

  • Write to Clarify (Instructions) 17 min
  • Write to Clarify (Walkthrough) 3 min
02

Goal 2: Concision

4 Lessons 49 min
  • Get Your Microcopy Read 8 min
  • Common Concision Mistakes 11 min
  • Length and Character Limits 3 min
  • Editing for Concision 5 min

Practice Activities

  • Edit for Concision (Instructions) 16 min
  • Edit for Concision (Walkthrough) 6 min

Resources Provided

  • 2.2_Guide_Common-Concision-Mistakes (PDF)
03

Goal 3: Character

2 Lessons 31 min
  • Make Your Microcopy Memorable 6 min
  • Balance Character with Clarity 5 min

Practice Activities

  • Add Some Character (Instructions) 16 min
  • Add Some Character (Walkthrough) 4 min
04

Strategies for Writing Informative Microcopy

3 Lessons 40 min
  • Planning Informative Microcopy 6 min
  • Editing Informative Microcopy: A Checklist 7 min
  • Writing Microcopy with AI 7 min

Practice Activities

  • Putting It All Together (Instructions) 16 min
  • Putting It All Together (Walkthrough) 4 min
05

Evaluating Informative Microcopy

3 Lessons 35 min
  • What Should You Evaluate? 3 min
  • Metrics for Informative Microcopy 5 min
  • Qualitative Research 6 min

Practice Activities

  • Start a Research Plan (Instructions) 17 min
  • Start a Research Plan (Walkthrough) 4 min
06

Conclusion

1 Lesson 4 min
  • Final Takeaways 4 min

Learning Outcomes

  • Differentiate between high and low quality microcopy
  • Assist long-form copy with informative microcopy
  • Evaluate, edit, and compose microcopy to make it powerful
  • Research and analyze the efficacy of your microcopy

Course Preview

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Tools Used in This Course

All resources can be accessed through a standard PDF reader.

Turn Problems Into Solutions

Leverage informative microcopy to enable quick, informed user decisions

  • Determine the right microcopy type for each situation based on user needs and interface context
  • Create microcopy that reduces cognitive load while maintaining clarity
  • Effectively summarize long-form content

Reduce subjectivity and confidently write for every situation

  • Apply a 3-step framework to compose clear, informative microcopy
  • Untangle competing priorities to focus on actually creating user-friendly microcopy
  • Adapt criteria to fit your organization and industry

Validate that your informative microcopy actually helps users

  • Test microcopy when it’s most effective to save time and resources
  • Track different proxy metrics to determine efficacy
  • Gather user insights through usability testing

Frequently Asked Questions

How long will I have access to this course?
Once purchased, your access will never expire. This ensures you can learn at your own pace and return to review content as often as you'd like, whenever you need.
Will I get personalized instructor feedback on course activities?
No, personalized feedback is not provided for activities completed during the course. Most courses provide answer keys to activities that help learners reflect on their progress and understanding of course materials and examples.
What content can I download?
You can download a variety of resources provided with each course, including templates, how-to guides, cheat sheets, posters, reading lists, and more. Video lessons provided in all courses will not be available for download.
Can I access this course offline or on a mobile device?
Offline access isn't available yet, although we plan to add it. Most courses offer downloadable resources for offline reference.

For the best experience, mobile devices are not recommended.
Is this course eligible for the NNGroup UX Certification Program?
Unfortunately, self-paced courses do not count toward UX Certification. However, learners who complete the final exam will receive a “Recognition of Completion” to demonstrate their achievement.

See our Live Online courses for options that count toward UX Certification.
What can I share with my employer to show I’ve completed the training?
Upon completing a course’s final assessment, you will receive a “Recognition of Completion” showcasing your dedication to learning the topic. This document can be shared with your employer or professional network to demonstrate your new skills and commitment to professional development.