Course Curriculum

6 Sections
00

Introduction

1 Lesson 3 min
  • Course Overview & Downloads 3 min

Resources Provided

  • 0.1_CheatSheet_Demonstrating-UX-Value (PDF)
01

Defining Value

3 Lessons 45 min
  • Organizations Define Value through Strategy 7 min
  • Value Is Only Created by Pursuing Strategic Objectives 7 min
  • How to Prove You’ve Created Value 7 min

Practice Activities

  • Did These Teams Create Value? (Instructions) 18 min
  • Did These Teams Create Value? (Walkthrough) 6 min
02

Measuring Value

5 Lessons 65 min
  • Quantitative Indicators 9 min
  • Qualitative Indicators 10 min
  • Trailing Indicators 7 min
  • Leading Indicators 6 min
  • Combining Indicators 9 min

Practice Activities

  • Is This Team Tracking the Right Indicators? (Instructions) 19 min
  • Is This Team Tracking the Right Indicators? (Walkthrough) 5 min
03

Project Value

3 Lessons 55 min
  • How Does UX Create Value on a Project Basis? 13 min
  • How Do Success Criteria Guide Decisions During a Project? 5 min
  • Demonstrating Value to Project Partners and Stakeholders 10 min

Practice Activities

  • Guiding Decisions Using Success Criteria (Instructions) 21 min
  • Guiding Decisions Using Success Criteria (Walkthrough) 6 min
04

Strategic & Product Value

3 Lessons 50 min
  • The Value of UX Design to Stakeholders 9 min
  • How Does UX Create and Track Value Over the Long Term? 10 min
  • How Do Measurable Success Criteria Help Beyond the Scope of a Project? 10 min

Practice Activities

  • How to Talk About the Value You Created (Instructions) 17 min
  • How to Talk About the Value You Created (Walkthrough) 4 min
05

Conclusion

1 Lesson 3 min
  • Final Thoughts 3 min

Learning Outcomes

  • Define the intended value of UX work and track progress toward it throughout the product lifecycle
  • Establish a feedback loop between design decisions and measurable outcomes
  • Communicate design decisions with their attributable impacts to stakeholders

Course Preview

 to watch NN/g videos

Tools Used in This Course

To complete activities in this course, you will need access to Miro.

All other resources can be accessed through a standard PDF reader.

Turn Problems Into Solutions

Prove the value of UX using the right metrics

  • Identify leading indicators you can directly influence and link them to trailing indicators the business tracks
  • Set clear, measurable, and achievable success criteria to guide your design and research decisions
  • Combine data points into a single health score to provide a holistic view of an experience's performance

Build buy-in with key business partners

  • Demonstrate how UX reduces project risk and increases delivery velocity
  • Create a shared vision for the user journey that aligns your work with a stakeholder's strategic goals
  • Re-focus subjective feedback by grounding critiques in pre-defined and agreed-upon success criteria

Articulate your impact on the bottom line

  • Calculate the Return on Investment (ROI) of UX by preventing low-value work and sizing opportunities
  • Attribute specific outcomes to your work to defend your contributions against unpredictable metric fluctuations
  • Structure your achievements for performance reviews and job interviews to accelerate your career growth

What People Are Saying

  • This course was extremely helpful and valuable to me because it addressed something I struggle with in my professional career. It gave me practical tools to confidently have those conversations with stakeholders and product owners.

    Jeffrey Salter
    Senior UX Researcher, Beta Participant

  • Demonstrating UX Value was framed really well around how to lead projects and measure UX impact. I have 12 years of experience and have been doing many of these things intuitively, but it was refreshing to see the processes and concepts clearly organized and structured through the framework presented in the course.

    Melanie C
    Design Lead, Beta Participant

  • My company is very large and spread across multiple countries, and we struggle to demonstrate UX value. This course gave me a lot of concrete ideas to work with and adapt to my company’s specific context.

    Bruna Portaluppi
    DX SPOC & UX/UI Designer, Beta Participant

  • Through this course, I learned how to identify the value in my work and clearly communicate it to senior leaders and stakeholders.

    Jane Dorogoyer
    UX/UI Designer & Researcher

Frequently Asked Questions

How long will I have access to this course?
Once purchased, your access will never expire. This ensures you can learn at your own pace and return to review content as often as you'd like, whenever you need.
Will I get personalized instructor feedback on course activities?
No, personalized feedback is not provided for activities completed during the course. Most courses provide answer keys to activities that help learners reflect on their progress and understanding of course materials and examples.
What content can I download?
You can download a variety of resources provided with each course, including templates, how-to guides, cheat sheets, posters, reading lists, and more. Video lessons provided in all courses will not be available for download.
Can I access this course offline or on a mobile device?
Offline access isn't available yet, although we plan to add it. Most courses offer downloadable resources for offline reference.

For the best experience, mobile devices are not recommended.
Is this course eligible for the NNGroup UX Certification Program?
Unfortunately, self-paced courses do not count toward UX Certification. However, learners who complete the final exam will receive a “Recognition of Completion” to demonstrate their achievement.

See our Live Online courses for options that count toward UX Certification.
What can I share with my employer to show I’ve completed the training?
Upon completing a course’s final assessment, you will receive a “Recognition of Completion” showcasing your dedication to learning the topic. This document can be shared with your employer or professional network to demonstrate your new skills and commitment to professional development.