At eCom Collab Club® London Sponsored by Mailchimp with colleague John Brolly. Hearing how #ai and #machinelearning in ecommerce…
➡️ is driving efficiencies in CS contact. eg bots reducing 80% of time spent, answering questions and providing useful information, solving questions from customers/prospective customers, and allowing humans to be more productive. (Madeleine Bergquist, GoKwik)
➡️ is driving personalisation on-site and promoting products across other categories, raising awareness, finding trends, testing, translations and tone of voice. (Emma Holmes, Mous)
➡️ is enabling the creation of personas from large volumes of data a business has across CRM, on-site, off-site activities, and using AI driven insights on engagement flows, learnings, creating urgency, personalisation, making it more authentic and showing empathy in responses. (Naomi Hyde, Rheal)
➡️ will enable agentic applications, and how it’s going to make the future amazing, but still has some work to do an figure out things, like understanding GDPR, opt-ins, purchases via a browser. When you ask AI prompts and want better answers, use positive language. (Georgi Petrov, Uxify)
➡️ is used to enhance productivity and used as a tool, and not replacing people. Enhancing advertising, investing in the right channels, best place to message people. (Darren Lake, Fox by the Lake)
Very good to hear these being discussed and raised,,
💡what is in place for compliance, policies, data protection, use of trigger words in bots/chat, employee handbooks, accuracy of data, use of AI by staff. (Adam Pearce - CRO for Shopify Brands, Blend Commerce - Shopify CRO Agency). Great mic work from Rich Evans from Get Better Limited.
💡Conversational AI and shopping, upselling on PDPs, how this can be better than a salesperson. (from Thomas Dee, Tom & Co.)
💡Atlas browser by OpenAI powered by ChatGPT, and the bias that might happen if your products aren’t in the index.
I now have to search up the song Chicken Banana and find out what that’s all about, and find these videos of dogs on pirate ships.
I have a Mous phone case, so was nice to hear from the brand first hand too.
#ecommerce #ecomcollabclub