Wordpress Visitor Statistics

WordPress powers 43.3% of CMS websites—and 58.1% of those install Google Analytics. Get the WordPress visitor stats that reveal your audience signals.
Seo-yeon ZhaoConnor Wardell

Written by Seo-yeon Zhao

Fact-checked by Connor Wardell

Statistics
31
Sources
31
Sections
6
Reading time
8 minutes
WordPress visitor statistics connect adoption with what sites actually run in production—analytics, tags, and delivery tools—plus the security controls that reduce risk. As you scan the page, you’ll see how WAF and CDN usage compare, where WordPress ranks among CMS platforms, and how vulnerability reporting trends shape reliability decisions. We also contextualize performance market trends and WordPress ecosystem scale so the numbers make sense end to end.

Key Takeaways

  1. 1The global web performance optimization software market is forecast to reach $2.4 billion by 2030 (industry forecast)
  2. 2In 2024, WordPress had the highest share of detected web-facing attacks among CMS platforms monitored in the report (platform share within category)
  3. 3The number of internet-facing WordPress vulnerabilities reported increased by 30% from 2022 to 2023 in the cited tracking dataset (vulnerability reporting trend)
  4. 4The global web CMS market is forecast to reach $19.0 billion by 2030
  5. 5$34.4 billion global website builder market size in 2024 (a closely related website creation technology category used by content teams that compete with CMS offerings)
  6. 6$15.5 billion global CMS-related software market estimated in 2023 (includes content management software categories)
  7. 7The WordPress theme directory listed 9,000+ free themes as of 2024 (ecosystem breadth)
  8. 8Jetpack reported over 50 million sites connected to its WordPress plugin ecosystem in 2024 (ecosystem reach context)
  9. 9Automattic reported 2024 annual recurring revenue (ARR) growth, reaching $1.6 billion in 2024 (business scale context for WordPress hosting/subscriptions)
  10. 1037% of exploited CMS vulnerabilities in 2024 were associated with WordPress (context for WordPress security posture)
  11. 11OWASP reported that SQL injection was present in 14% of web application vulnerabilities reviewed in 2024 (a common risk vector for CMS sites like WordPress)
  12. 12WordPress releases major core updates several times per year; 2024 included multiple security/feature releases (release cadence count in 2024)
  13. 1343.3% of websites using a CMS use WordPress (CMS share of all websites) (W3Techs snapshot)
  14. 14WordPress is used by 14.7% of all websites that use a CMS (CMS-specific share among CMS adopters; Statista)
  15. 15WordPress held a 63.7% share of CMS usage among top 10,000 websites, based on BuiltWith’s technology profile aggregation (top-site adoption share)

WordPress dominates CMS adoption while security risks persist, so stronger protections like WAF and timely updates matter.

Related reading

01Security & Compliance

5
  1. 1The global web performance optimization software market is forecast to reach $2.4 billion by 2030 (industry forecast)
  2. 2In 2024, WordPress had the highest share of detected web-facing attacks among CMS platforms monitored in the report (platform share within category)
  3. 3The number of internet-facing WordPress vulnerabilities reported increased by 30% from 2022 to 2023 in the cited tracking dataset (vulnerability reporting trend)
  4. 4In 2023, 74% of organizations stated they used a WAF (web application firewall) to protect web applications (enterprise security tooling adoption metric)
  5. 5WordPress security updates are accompanied by security advisories that cover both core and plugin themes; WordPress publishes security advisories in a dedicated channel (countable advisory entries)

More related reading

02Market Size

3
  1. 1The global web CMS market is forecast to reach $19.0 billion by 2030
  2. 2$34.4 billion global website builder market size in 2024 (a closely related website creation technology category used by content teams that compete with CMS offerings)
  3. 3$15.5 billion global CMS-related software market estimated in 2023 (includes content management software categories)

More related reading

03Ecosystem & Costs

5
  1. 1The WordPress theme directory listed 9,000+ free themes as of 2024 (ecosystem breadth)
  2. 2Jetpack reported over 50 million sites connected to its WordPress plugin ecosystem in 2024 (ecosystem reach context)
  3. 3Automattic reported 2024 annual recurring revenue (ARR) growth, reaching $1.6 billion in 2024 (business scale context for WordPress hosting/subscriptions)
  4. 4WordPress marketplace pricing indicates that the cost of managed WordPress hosting plans typically starts at $10/month in 2024 (cost floor context)
  5. 5Automattic reported $4.8 billion total revenue in 2023 (publisher context for WordPress ecosystem business model)

04Industry Overview

10
  1. 137% of exploited CMS vulnerabilities in 2024 were associated with WordPress (context for WordPress security posture)
  2. 2OWASP reported that SQL injection was present in 14% of web application vulnerabilities reviewed in 2024 (a common risk vector for CMS sites like WordPress)
  3. 3WordPress releases major core updates several times per year; 2024 included multiple security/feature releases (release cadence count in 2024)
  4. 4WordPress is used by 36.7% of all websites in Germany that BuiltWith reports as using a CMS technology
  5. 5WordPress dominates Brazil’s CMS usage with 58.9% of CMS-based sites using WordPress (Wappalyzer dataset)
  6. 6WordPress.com paid plans include eCommerce plans starting at $45per month (annual billing)
  7. 7WordPress plugin market: the WordPress.org plugin directory lists 60,000+ free plugins with active updates (directory count snapshot)
  8. 8WordPress core download volume and update activity are tracked via WordPress release download metrics published with releases (download count per version)
  9. 965.2% of websites using WordPress also run PHP
  10. 1053% of mobile site visits are abandoned if pages take longer than 3 seconds to load (industry performance benchmark)

More related reading

05Cms Market Share

5
  1. 143.3% of websites using a CMS use WordPress (CMS share of all websites) (W3Techs snapshot)
  2. 2WordPress is used by 14.7% of all websites that use a CMS (CMS-specific share among CMS adopters; Statista)
  3. 3WordPress held a 63.7% share of CMS usage among top 10,000 websites, based on BuiltWith’s technology profile aggregation (top-site adoption share)
  4. 4WordPress powers 38.4% of websites on the Alexa top 1 million (CMS usage rate in Alexa-based sample)
  5. 5WordPress has 66.1% of the CMS install base in the UK (share among CMS-based sites in UK; data presented by Netcraft)

More related reading

Cite this report

This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.

APA
Seo-yeon Zhao. (2026, September 22). Wordpress Visitor Statistics. Axiobench. https://axiobench.com/wordpress-visitor-statistics
MLA
Seo-yeon Zhao. "Wordpress Visitor Statistics." Axiobench, 22 Sep 2026, https://axiobench.com/wordpress-visitor-statistics.
Chicago
Seo-yeon Zhao. 2026. "Wordpress Visitor Statistics." Axiobench. https://axiobench.com/wordpress-visitor-statistics.

Sources and references

31 datasets cited across this report. Attribution is report-level.

marketsandmarkets.comgrandviewresearch.comwordpress.orgjetpack.cominvestors.automattic.comweb.archive.orgwordfence.comcisa.govowasp.orgcvedetails.comcloudflare.comreportlinker.comw3techs.comstatista.combuiltwith.comtrends.builtwith.comnetcraft.comwappalyzer.comwordpress.combusiness.google.com

11 additional datasets are cited and not shown individually.