X is a global platform with significant reach in Latin America and a strong core of users ages 18–34, with about 40% identifying as female. On the activity side, X sees high posting volume and video playback that stays under 200 ms on average (2024). We also examine ad and political exposure, plus the monetization scale and the legal and security landscape shaping platform duties and risks.
Key Takeaways
- 1X is ranked among the top 10 social networks by monthly active users worldwide in 2024, at 9th place
- 2X ad revenue in the United States was estimated at $4.1 billion in 2024
- 3X’s average latency for video playback was under 200 ms in 2024
- 4X had 20.0% of traffic from users located in Latin America in 2024
- 5In 2024, 22% of respondents reported that they have seen political ads on X
- 6429 million posts were made per day on X in 2023
- 77.0% of X users post content at least once per week
- 840% of X users are female
- 931.9% of global users were daily active on X in Q3 2023
- 1049.7% of global users were monthly active on X in Q3 2023
- 11X had 368 million monetizable monthly active users (mMAU) as of Q2 2023
- 12In 2023, the FBI received 22,175 internet crime reports related to social media
- 13In 2022, the EU’s Digital Services Act requires risk assessments for systematic risks for very large platforms
- 14In the UK, the Online Safety Act creates duties for services with more than 1 million UK users
With 9th place in worldwide MAUs, X generates billions in US ad revenue and reaches diverse audiences.
Related reading
01Market Size
2- 1X is ranked among the top 10 social networks by monthly active users worldwide in 2024, at 9th place
- 2X ad revenue in the United States was estimated at $4.1 billion in 2024
More related reading
02Performance & Engagement
1- 1X’s average latency for video playback was under 200 ms in 2024
More related reading
03Industry Overview
2- 1X had 20.0% of traffic from users located in Latin America in 2024
- 2In 2024, 22% of respondents reported that they have seen political ads on X
04Usage Intensity
5- 1429 million posts were made per day on X in 2023
- 27.0% of X users post content at least once per week
- 340% of X users are female
- 463% of X users are in the 18-34 age range
- 551% of X users are in North America
More related reading
05User Adoption
4- 131.9% of global users were daily active on X in Q3 2023
- 249.7% of global users were monthly active on X in Q3 2023
- 3X had 368 million monetizable monthly active users (mMAU) as of Q2 2023
- 442.6% of US adults who use social media used X
More related reading
06Regulation & Risks
3- 1In 2023, the FBI received 22,175 internet crime reports related to social media
- 2In 2022, the EU’s Digital Services Act requires risk assessments for systematic risks for very large platforms
- 3In the UK, the Online Safety Act creates duties for services with more than 1 million UK users
Cite this report
This report is designed to be cited. We maintain stable URLs and versioned verification dates. Copy the format appropriate for your publication below.
APA
Seo-yeon Zhao. (2026, September 21). Twitter Statistics. Axiobench. https://axiobench.com/twitter-statistics
MLA
Seo-yeon Zhao. "Twitter Statistics." Axiobench, 21 Sep 2026, https://axiobench.com/twitter-statistics.
Chicago
Seo-yeon Zhao. 2026. "Twitter Statistics." Axiobench. https://axiobench.com/twitter-statistics.
Sources and references
17 datasets cited across this report. Attribution is report-level.
4 additional datasets are cited and not shown individually.

