CREATURE

With school starting back this week, it's timely to finally reveal the rebrand project for St Patrick's College, Shorncliffe the whole team had been working hard on last year. This wasn’t a logo-first exercise. It started with us listening and… errr… learning. Through a series of workshops with leadership and parents, we helped the school uncover (and pressure-test) its real value in an increasingly crowded education market. What emerged wasn’t revolutionary, more an evolution of language already within the school lexicon. Men of Action is a simple war cry that represents the potential within every St Patrick’s boy, and the type of men the school aim to produce. Confident. Purposeful. Ready to take on the world. This brand video is perhaps our favourite culmination of that work — strategy, storytelling and identity all rolled up in one clear expression. Huge respect and thanks to the St Patrick’s community, students, leadership and marketing teams for the trust, honesty and energy they brought to the process.

NAFA 2025 kicks off today! We’re excited to see the North Australian Festival of Arts back in action and to have worked with the team again this year. After refreshing the brand in 2024, we expanded its application across a wide mix of touchpoints including print collateral, wayfinding, a reimagined printed program and campaign assets. We caught Patricia Piccinini’s Skywhales when they floated over our corner of Queensland and they were unforgettable. If you are in Townsville, make sure you don't miss them! The 2025 program has something for everyone and runs across the city from today. Tickets are available now at https://nafa-tsv.com.au/ See the full project case study here: https://lnkd.in/gZsiVXst

Deswik is on a mission to become the global partner of choice in mining tech. We helped revitalise their brand to match that ambition. Creature worked with Deswik across visual identity, website, photography and video to bring renewed clarity and energy to their global presence. Built on their existing logomark, the new brand system is dynamic by design. It's built to flex, shift and scale with Deswik as they continue to grow. See the full project: https://lnkd.in/gqNK6Jz5

Creature recently worked with Deswik to revitalise their brand, from visual identity right through to website, photography and video. In filming the ‘Founders video’ we were treated to a rare glimpse of what it takes to build a global organisation from scratch. Honesty is always the best policy, especially in brand storytelling. Enjoy!

In the leafy heart of Brisbane’s west, Lucindale’s latest development needed a brand that matched the quality of its surroundings. Inspired by nature and designed for modern living, The Grove strikes a careful balance between connection and convenience. The brand was built to reflect that same sense of ease and refinement. We brought the story to life across every detail, from the logo to the website to the full sales suite experience. See the full project: https://lnkd.in/geHzDcCU

Switch On Not just a tagline. A shift in gear. This new reel crafted for Screen Queensland celebrates the strength of our screen industry, from Bluey to Boy Swallows Universe plus a wave of film, TV and games capturing attention around the world. Driven by bold animated typography and cut with momentum, Switch On brings energy and focus to the stories being told right here in Queensland. Created in collaboration with the brilliant team at PixelFrame. Watch the reel: https://lnkd.in/gYNQ5Xrc #ScreenQueensland #SwitchOn #QueenslandMade #Film #TV #Games #MotionDesign

Excited to finally share this complete brand transformation for Australia's most awarded beef brand, Stockyard Modern branding can be traced back to the 1500s, when cattle were marked to signify ownership, a practice that still holds significance today. When Creature was engaged to reimagine Stockyard's brand suite, the goal was to create a unified, future-focused identity that reinforced their position as industry leaders. This was more than just a refresh. It was about bringing clarity and cohesion to the entire Stockyard brand, ensuring every product and touchpoint reflected their heritage, quality and ambition. Through close collaboration with Stockyard's leadership, sales teams, plus input via international distributors, we developed a strategic framework that not only strengthened their existing portfolio but set the foundation for future growth. Huge congratulations to the Stockyard team on this transformation! Case study: https://lnkd.in/geY7CQCf Check out their new site: https://lnkd.in/gcHCYTP4