Determine the approximate size of an eligible applicant pool when sourcing participants from User Interviews.
Potential and expected applicant counts are estimates based on eligible participant pool size and average application rate.

In addition to directly providing rounded expected application counts, a reach range is also provided which is divided into 5 categories:

• Very Narrow: 0-24 estimated applicants
• Narrow: 25-99 estimated applicants
• Moderate: 100-499 estimated applicants
• Broad: 500-1999 estimated applicants
• Very Broad: 2000+ estimated applicants

Potential and expected applicant counts are capped at 5,000.

Criteria must be passed to indicate which participants are qualified.

Currently we support the following criteria slugs:

Consumer criteria:

• integer--age
• multi_select--children
• single_select--country
• multi_select--disabilities
• single_select--english_language_proficiency_-_speaking
• single_select--gender
• multi_select--health_insurance_type_s
• single_select--home_owner
• single_select--household_income_in_usd
• single_select--level_of_education
• single_select--living_situation
• single_select--locality
• single_select--marital_status
• single_select--neighborhood_type
• multi_select--other_language_s_spoken_fluently
• multi_select--pets_owned
• single_select_with_other--race_ethnicity
• single_select--region
• single_select-at--region
• single_select-au--region
• single_select-ca--region
• single_select-ch--region
• single_select-de--region
• single_select-fr--region
• single_select-gb--region
• single_select-in--region
• single_select-mx--region
• single_select-nl--region
• single_select-nz--region
• single_select-se--region
• single_select-us--region
• multi_select--employment_status
• multi_select--gig_or_contract_occupation_s
• single_select--military_service_status
• multi_select--assistive_technologies_and_custom_settings
• multi_select--browsers
• multi_select--computer_operating_system
• single_select--computer_with_a_webcam
• multi_select--smartphone_operating_system
• multi_select--tablet_operating_system
• multi_select--digital_design_prototyping_tools
• multi_select--food_delivery_services
• multi_select--health_and_wellness_apps_platforms
• multi_select--online_banking_financial_management_tools
• multi_select--online_learning_educational_platforms
• multi_select--online_marketplace_platforms
• multi_select--online_streaming_services
• multi_select--online_travel_booking_services
• multi_select--productivity_project_management_software
• multi_select--smart_home_and_gaming_devices
• multi_select--social_networking_platforms
• multi_select--traditional_banks
• multi_select--vehicles_currently_owned_or_leased

Professional criteria:

• single_select--occupation
• single_select--occupation_group
• multi_select--skill
• single_select--company_size
• single_select--industry
• single_select--seniority
• single_select--small_business_owner
• multi_select--type_of_income
• single_select--work_setting