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  • All digital advertising should include the brand's logo at some point within the ad experience. For animating digital display ads the final frame must include the brand logo.
  • To protect both the user experience and ad performance, there is a maximum limit of 3 pixels per creative. All pixels outside of standard third party impression tracking must be disclosed prior to campaign launch.
  • All Flex Frames are produced by NYT with client-supplied materials unless specified and agreed elsewhere.
  • All third party tags (creative serving and tracking-only) and accompanying technologies being served by the tags must be SSL (HTTPS) and Safeframe Compliant.
  • All units need to be built in HTML5, JPG, or GIF. Flash is no longer supported by The New York Times.
  • All sound in ads must be click-initiated.
  • All ads with a white background require a #CCCCCC border.
  • Max of 3 individual creatives in rotation at one time, unless otherwise specified for a particular placement.
  • Max of 1 code change per week, unless otherwise specified.
  • Submit all third party creative tags to your Campaign Manager and adops@nytimes.com 5 days prior to campaign launch.
  • Tags should be sent as .txt or in a spreadsheet document. Do not supply tags in .rtf or in the body of an email.
  • All assets must be delivered 10-15 business days in advance.
  • FlexXL formats with full-bleed video must be user-initiated click-to-play.

Note:

If a digital display creative doesn't conform to NYT's performance or reliability standards and/or is generating complaints from our readers due to functionality or content, we reserve the right to pause or stop the campaign for internal review and discussion with the Advertiser to determine the next steps.

Prohibited:

  • The New York Times does not permit overlay or pushdown/expandable formats.
  • Flash content and Flash fallback (SWFs and FLVs) are not accepted.
  • Flash cookies, HTML5 storage, or any forms of Locally Stored.
  • Objects on users’ computers or technology devices.
  • Redirects (only direct requests can be made).