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50M-100M
readers come to The New York Times every week.¹
GEN Z
Makes up 1/4 of The Times's audience.²
70M+
New York Times audio shows have 70.8M monthly downloads.³
Mentioned 1.33 times per second
In 2024, The Times and our journalism were mentioned, linked to, or otherwise shared online an average of 1.33 times per second.⁴
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Sources:
1. NYT Internal Metrics, 2025. These metrics are calculated using internal company data and methodologies that would not align with syndicated/3rd party data providers like Comscore or Ipsos.
2. MRI-Simmons, Winter 2026. NYTimes.com website/app; past 30 days.
3. Simplecast, Q1 2026.
4. Source: Brandwatch, 2024, WW English-language earned mentions that reference The Times. Platforms included: X / Twitter, Reddit, YouTube, forums and blogs, some online news, public-facing Instagram and Facebook posts.
2. MRI-Simmons, Winter 2026. NYTimes.com website/app; past 30 days.
3. Simplecast, Q1 2026.
4. Source: Brandwatch, 2024, WW English-language earned mentions that reference The Times. Platforms included: X / Twitter, Reddit, YouTube, forums and blogs, some online news, public-facing Instagram and Facebook posts.