Bad RFPs get bad responses.
Bad RFPs that fail to communicate clear objectives lead to generic SEO and AI responses, misquotes, and a reliance on retroactive expectation setting during onboarding. Give your business a chance by giving your vendors a clear path to success.
What we can help you with
RFP Stress Tests
We audit your existing RFP drafts to identify hidden gaps, remove ambiguous language, and ensure compliance with modern marketing standards.
Learn more →SEO RFPs
We advise you on how to structure search requirements that eliminate outdated metrics and focus strictly on modern technical performance.
Learn more →AI & GEO RFPs
We help you establish precise technical specifications for AI search and set accurate vendor benchmarks for GEO/AEO/AIO.
Learn more →RFP Workshops
We guide your internal teams through structured sessions to define your project objectives, improve vendor communication channels, and align your core RFP requirements.
Learn more →Great SEO & AI RFPs start here…
SEO & GEO/ AI Visibility RFPs
Migrations & Technical SEO RFPs
Agentic SEO RFPs
Why trust 10S.
Over the past years Dan has often proved to be an incredible line of ‘backup’ if I can’t figure out why this CMS, this tool, this CDN isn’t behaving as expected, if I need to understand why Bing is acting in a way or a site appears to have dropped unexpectedly, Dan is one of the smartest minds around.

Gerry White
ex-Rise at Seven & JustEat
Dan has a rare understanding of all of the moving parts in the SEO ecosystem – the technologies, the strategies, and the organizational challenges that make the difference between winning and losing.

Jono Alderson
Days of the Year & Meta
Having spent years on the vendor side of enterprise SEO, fielding RFPs from major brands across retail, travel, and e-commerce, I know exactly how frustrating a vague, poorly structured RFP can be. When the brief lacks clear objectives or technical context, everyone loses: as a vendor can’t price accurately, countless hours are lost trying to understand what the client means. The end result the client ends up with generic responses that don’t reflect their actual needs and not a positive start to a client/vendor relationship. Dan has built something that solves a genuinely underserved problem, and he absolutely knows what he’s talking about.

Matt Beks
SEO and Customer Success Consultant
Dan is a highly experienced SEO and AI strategist who genuinely understands business. He possesses a rare ability to bridge the gap between complex technology and corporate goals, mastering the ecosystem’s moving parts and organizational challenges to consistently deliver winning strategies.

Thierry Ngutegure
Six Chillies, ex-SALT, ex-Rise at Seven
Dan is absolutely incredible! I was desperately trying to find someone to do a website migration and came across an excellent article Dan wrote. I decided I was sick of striking out in my search and decided to reach out to the source of the article, ie Dan…. He was responsive, professional, and extremely integral as evidenced by his transparency that our project was too small for his agency. He then went well beyond anything he needed to do and instructed me on how to establish a budget, exactly what I need to find someone to do, and how to articulate that to my client who needed the migration. Once we had a budget Dan used his professional network to find us an amazing agency to do the work and within about a week and a half I had a completed migration.
Jessica Garvar
Sinnergy Wellness Group Arizona
Dan is the best SEO consultant you will ever find. He is extremely knowledgeable, friendly and is always available when you need him.
Matthew Czok
First Internet
I’ve worked with Dan in various capacities for almost ten years now, and he has always been a valued and knowledgeable colleague when it comes to all things SEO – both in terms of strategy and the actual nuts and bolts of search.
Chris Spann
ex-TravelSupermarket, ex-Lumar, CoffeePot
Dan delivered clear insights, a thorough competitive analysis, and valuable resources to effectively support our SEO strategy.

Henry Shapiro
Reclaim.ai
Eliminate agency fluff and misquotes.
Get the agency partner you need, with a strong RFP ..
