30 Best Travel Logo Design Ideas You Should Check

Source: Yulia Golobiani, Apriori Branding, Behance, https://www.behance.net/gallery/113070575/apriori
Embark on a creative journey as we explore some of the most inspiring travel logo designs that are making waves in the design world! Whether you're designing for a trendy travel agency, a chic boutique hotel, or a daring adventure guide service, these logos are here to fuel your imagination and guide your artistic compass. Travel logos are not just symbols; they are the gateway to cultural experiences and unforgettable adventures. They need to encapsulate the essence of discovery and the joy of exploration.
In this article, weâll dive into a collection of travel logo designs that stand out for their creativity, versatility, and ability to capture the wanderlust spirit. Get ready to unleash your creativity and perhaps find the perfect inspiration for your next project in travel logo design!
Travel Logo Design Ideas

Source: BOND Brand Consultancy, Saaristo, Behance, https://www.behance.net/gallery/218366591/Saaristo-A-brand-to-unite-40000-islands

Source: Quim Marin Studio, Rehlat - Travel Agency Identity, Behance, https://www.behance.net/gallery/103916057/Rehlat-Travel-Ag-Identity

Source: Herman Scheer, Elude Branding, Behance, https://www.behance.net/gallery/108994253/Elude

Source: Bravo, Book Cabin Identity, Behance, https://www.behance.net/gallery/128852645/Book-Cabin

Source: SebastiĂĄn MartĂnez, TravelgrafĂa Branding, Behance, https://www.behance.net/gallery/48020447/Travelgrafia

Source: Grzegorz MotĹawski, Healtour Case Study, Behance, https://www.behance.net/gallery/96227007/Healtour-Case-Study

Source: Baianat, Fastra Brand Design, Behance, https://www.behance.net/gallery/133749373/Fastra-brand-design

Source: AndrĂŠ Morette, Brazil Travel & Tourism Festival, Behance, https://www.behance.net/gallery/96319971/Branding-Brazil-Travel-Tourism-Festival

Source: Arafat Hossain, Travel Ticket, Behance, https://www.behance.net/gallery/218902459/travel-ticket

Source: Samera Turin, Zyara, Behance, https://www.behance.net/gallery/214489683/Travel-Agency-logo-Tour-logo-Trip

Source: Giorgos Stathopoulos, Thira Day Tours Branding, Behance, https://www.behance.net/gallery/97754029/Thira-Day-Tours

Source: Intertidal Design, Wynd BVI Sailing Brand Identity, Behance, https://www.behance.net/gallery/134161723/Wynd-BVI-Sailing-Brand-Identity-Design

Source: Carly Berry, Jetlag Brand Identity, Behance, https://www.behance.net/gallery/59165647/jetlag-brand-identity

Source: Fahmida Akter, Tourice, Behance, https://www.behance.net/gallery/219758971/Travel-logo

Source: Nadii Kis, Voyage, Behance, https://www.behance.net/gallery/165149167/logo-VOYAGE

Source: Maria Ermakova, Adeola Travel Agency Branding, Behance, https://www.behance.net/gallery/115771327/Adeola-Travel-agency

Source: Lucas Barreira, Partiu Viajar Branding, Behance, https://www.behance.net/gallery/119451163/Partiu-Viajar

Source: Marina Lavrova, Santorini Private Tours Brand Identity & Website, Behance, https://www.behance.net/gallery/100757437/Santorini-Private-Tours-Brand-Identity-Website

Source: EstĂşdio CaetĂŞ, 4evertrips Identity, Behance, https://www.behance.net/gallery/132462119/4evertrips-Identidade-Visual

Source: Pimula Agency, Storyteller Branding, Behance, https://www.behance.net/gallery/84753055/StoryTeller-Branding

Source: Grzegorz MotĹawski, Travels Illustrated Case Study, Behance, https://www.behance.net/gallery/122139811/Travels-Illustrated-Case-Study

Source: Abraham Melendres, Minstravel Branding, Behance, https://www.behance.net/gallery/145086759/Minstravel

Source: Ărtico Estudio, Abordando Viajes Branding & Social Media, Behance, https://www.behance.net/gallery/92587245/Abordando-Viajes-Branding-Social-Media

Source: Bashar Galal, Odyssey Branding, Behance, https://www.behance.net/gallery/146003207/Odyssey-Branding

Source: The Collected Works, Vanish Travel Branding, Behance, https://www.behance.net/gallery/124612269/Vanish-Travel

Source: Simon HĂźsler, Expedition Honduras Branding (Go Honduras, Go Bananas), Behance, https://www.behance.net/gallery/51263877/Go-Honduras-Go-Bananas

Source: Symbol Studio, Evisa Express Branding - Visa Services, Behance, https://www.behance.net/gallery/84827121/EvisaExpress-Taking-care-of-your-visa

Source: Tegusu Inc., Nam Thi Branding, Behance, https://www.behance.net/gallery/137288361/Nam-Thi

Source: Bekhruz Shamsiev, Trip Squad Brand Identity Design, Behance, https://www.behance.net/gallery/139814627/Trip-Squad-Brand-Identity-Design

Source: Yulia Golobiani, Apriori Branding, Behance, https://www.behance.net/gallery/113070575/apriori
What Are the Most Popular Symbols Used in Travel Logo Designs?
When it comes to crafting a travel logo design, the choice of symbols plays a pivotal role in conveying the essence of adventure, exploration, and cultural experiences. These symbols are not just visual elements; they're gateways to the world, promising excitement and discovery. Here, we dive into the five most popular symbols that consistently capture the wanderlust of travelers and the ethos of travel brands.
The Compass
A quintessential emblem of navigation and exploration, the compass is a staple in travel logo design. It signifies guidance and the pursuit of new directions, perfectly resonating with brands that promise to lead their clients to uncharted territories and experiences. The sleek lines of a compass can be stylized to match modern aesthetics or rendered in a more detailed, vintage style to evoke nostalgia and the golden age of exploration.
Airplanes
Nothing says 'travel' quite like the silhouette of an airplane. It's a direct nod to air travel and the incredible speed with which we can traverse continents. In travel logos, airplanes symbolize freedom, speed, and connectivity. Designers often play with the airplane��s form, incorporating it into words or combining it with other elements like clouds or a globe to enhance the sense of global mobility.
Globes and Maps
Globes and maps are illustrative icons that scream adventure and a global perspective. They can be used whole or as part of a larger design to suggest a worldwide service. A globe can be simplified to a basic outline or detailed with continents and lines of latitude and longitude, while maps can be stylized as part of the background or as the main feature of the logo, suggesting extensive geographic coverage.
Mountains and Natural Landscapes
Mountains evoke a sense of awe and challenge, making them perfect for adventure travel companies. They symbolize endurance, beauty, and the great outdoors. These elements can be abstracted into simple, geometric shapes to create a modern look, or depicted in a more realistic fashion to emphasize ruggedness and the call of the wild.
Sailboats and Nautical Themes
Sailboats and other nautical elements reflect maritime travel and leisure. They are popular among cruise lines, marina services, and coastal destinations. Sailboats convey a sense of relaxation and luxury travel. They can be elegantly simple, using clean lines and minimal detail, or richly detailed to bring out the romance of the sea.
These symbols, when skillfully incorporated into travel logo designs, not only attract the target audience but also encapsulate the core values and aspirations of the brand. They transform a simple logo into a story, one that invites both seasoned and aspiring travelers to embark on a journey of a lifetime. By choosing the right symbol, designers can forge a visual identity that stands out in the bustling travel industry and resonates deeply with wanderers around the globe.
What Are the Best Colors for a Travel Logo Design?
Choosing the right colors for a travel logo design is like packing a suitcase: every choice counts towards the ultimate goalâmaking memorable impressions! Colors not only enhance visual appeal but also evoke emotions and communicate messages to your audience. Here's your guide to selecting the best hues for your travel logo design that will capture the essence of adventure and exploration.
Sky Blue: The Color of Boundless Horizons
Sky blue is often associated with openness, serenity, and infinite possibilities. It mirrors the color of the clear sky on a perfect travel day, making it an ideal choice for travel logos. This color can be especially effective for airlines, cruise lines, and travel agencies aiming to project a sense of freedom and escape from the daily grind.
Sunny Yellow: A Burst of Optimism
Yellow radiates warmth, happiness, and youthful energyâqualities that align perfectly with adventurous travel experiences. Using yellow in your travel logo design can attract attention and inject a sense of joy and positivity, which is perfect for brands that want to appear accessible and fun.
Earthy Green: Back to Nature
For eco-tours, adventure travel, and outdoor experiences, green is your go-to color. It represents nature, growth, and harmony. Green can help position a brand as eco-friendly and committed to sustainability, resonating with travelers who are conscious about their environmental impact.
Deep Blue: Depths of Reliability
Deep blue is the color of trust, reliability, and professionalism. Itâs a popular choice in the travel industry, particularly for businesses that want to reassure customers about the safety and reliability of their services. Think of deep-sea excursions or high-end travel consultants who promise a seamless travel experienceâdeep blue tells your clients they are in capable hands.
Vibrant Orange: Adventure Calls
Orange combines the energy of red and the happiness of yellow, making it a fantastic color for travel logos that aim to stand out. Itâs vibrant, inviting, and often associated with creativity and affordability. Travel companies that organize fun, budget-friendly vacations can benefit from incorporating orange into their logo to convey friendliness and approachability.
These colors, when used thoughtfully, can convey a world of meaning and make your travel logo design not just seen but felt. Whether your brand is about serene getaways or adrenaline-pumping adventures, the right color palette will help tell your story more effectively and connect with your audience on an emotional level.
What Are the Best Shapes for a Travel Logo Design?
Crafting the perfect travel logo design is like packing for an epic adventureâevery element needs to be intentional and impactful. Shapes, in particular, are a powerful way to express a brand's personality, evoke emotions, and connect with potential travelers. Letâs dive into five shapes that are particularly effective for travel logo designs, each bringing its own unique charm to the table.
Circles
A circle is a universal symbol of unity, inclusivity, and endless possibilities, making it a top choice in travel logo design. Circles can represent the globe itself, a full journey, or the cycle of discovery and return. They work wonderfully for brands aiming to emphasize connection and harmony. Whether as a backdrop for other elements or a bold stand-alone feature, circles add a soft, welcoming touch to travel logos.
Arrows
Nothing screams adventure quite like an arrow! This dynamic shape symbolizes movement, direction, and purposeâperfect for travel brands that focus on guiding their clients toward new destinations. Arrows can be used as subtle accents, like in a compass-inspired design, or as bold focal points, driving home the idea of embarking on exciting journeys.
Triangles
Triangles exude energy, strength, and ambition, making them ideal for adventure or outdoor-focused travel companies. Their sharp angles and upward points create a sense of direction and peak experiences, mirroring the thrill of conquering mountains or exploring uncharted territories. When paired with complementary shapes, triangles can bring depth and intrigue to a logo, capturing the adventurous spirit.
Waves and Fluid Shapes
For brands tied to the ocean, beaches, or water travel, fluid shapes like waves are a natural choice. These shapes convey relaxation, freedom, and movement, resonating with travelers seeking a break from the daily grind. Their flowing, organic forms add a sense of calm and serenity, making them perfect for logos that promote coastal destinations or cruise lines.
Stars
Stars carry a sense of wonder and aspiration, fitting for travel brands that aim to inspire exploration and imagination. Whether representing a starlit sky, a guiding North Star, or a promise of five-star luxury, stars are versatile and meaningful symbols in travel logo design. They can be stylized as minimalist icons or incorporated into intricate patterns to create a magical, dreamy effect.
When designing a travel logo, the choice of shapes can profoundly influence how your brand is perceived. Circles can communicate inclusivity and unity, arrows direct attention and imply movement, triangles inspire adventure, waves evoke relaxation, and stars add a sprinkle of magic and aspiration. Each shape tells its own story and invites your audience to embark on the journey your brand promises. With the right combination of shapes, your travel logo can stand out and spark the wanderlust in every travelerâs heart!
What Are the Best Fonts for Travel Logo Designs?
In the vast landscape of travel logo design, selecting the right font is like choosing the perfect travel buddyâessential for a memorable journey! Fonts in travel logos not only convey the name but also the spirit of the brand, setting the mood for all kinds of adventurous expectations. Let's embark on a typographic tour and discover five fonts that frequently capture the essence of travel brands, ensuring their message soars as high as their customers' dreams.
Futura
Embrace the future of travel with Futura! This geometric sans-serif font is celebrated for its clean and efficient design. With its roots in the Bauhaus movement, Futura conveys a sense of clarity and modernity, making it an excellent choice for travel logos that aim to project a sleek, forward-thinking image. Its crisp lines and round shapes mimic the streamlined design of modern transport, perfect for appealing to a tech-savvy audience.
Playfair Display
If your travel brand leans more towards luxury and historical charm, Playfair Display is your go-to font. This serif font, with its rich design and romantic roots, evokes a sense of timelessness and elegance. It works wonderfully for boutique travel agencies or luxury tour operators that want to highlight a classic, refined approach to exploring the world.
Montserrat
Montserrat is the Swiss Army knife of sans-serif fontsâversatile and contemporary, fitting almost any travel logo design. Inspired by the urban typography of the Buenos Aires neighborhood of the same name, Montserrat is approachable and readable, which makes it ideal for a travel brand that prides itself on being accessible and friendly. Itâs particularly effective for logos that need to be legible in both large and small sizes, from billboards to mobile apps.
Lobster
For those brands that want to splash a bit of fun and casual elegance onto their canvas, Lobster is a script font that brings a playful yet sophisticated vibe. It's excellent for coastal destinations, cruise lines, or any travel service that promises a fun-filled itinerary. Its distinctive and bold strokes help logos stand out, embodying the laid-back yet enchanting spirit of vacationing.
Avenir
Avenir means "future" in French, and this font is a fantastic choice for conveying a sense of innovation and progression in travel logo design. Its clean and professional appearance makes it suitable for a wide range of travel-related applications, from adventurous startups to established travel tech companies. Avenir's rounded features and consistent strokes give a sense of stability and optimism, ideal for brands that aim to inspire and lead in the travel industry.
Choosing the right font for your travel logo can elevate your brand and speak volumes to your audience. Whether itâs the timeless elegance of a serif, the clean simplicity of a sans-serif, or the charming uniqueness of a script font, each choice paves the way for a deeper connection with your target audience. Let your travel brand's personality shine through your typography and make every word count in the journey of your brand's story!
What Are the Best Styles for a Travel Logo Design?
Designing a travel logo is like planning an unforgettable tripâit needs the perfect style to set the tone for the adventure. The style of a travel logo design plays a key role in capturing the brandâs identity, whether itâs luxurious, adventurous, or family-friendly. Letâs explore five of the best styles that work wonders for travel logos, each offering its own charm and uniqueness.
Minimalist Styleâ¨
Sometimes less is more, and thatâs where the minimalist style shines. Clean lines, simple shapes, and a focus on the essentials create logos that are timeless and versatile. Minimalist travel logos convey professionalism and sophistication, making them perfect for brands that cater to high-end or corporate clients. Theyâre also incredibly versatile, ensuring the logo looks great across different platformsâfrom websites to luggage tags.
Retro/Vintage Style
â¨Take a trip back in time with retro or vintage-inspired travel logos. This style is perfect for brands that want to evoke nostalgia, charm, and a sense of timeless adventure. Think bold typography, muted color palettes, and classic symbols like planes, trains, or vintage suitcases. Retro logos are ideal for boutique travel agencies or brands focusing on curated, experiential journeys that promise an escape to a simpler time.
Adventure Style
â¨For brands targeting thrill-seekers and nature lovers, the adventure style is a perfect fit. These logos are bold and dynamic, often incorporating rugged elements like mountains, rivers, or compasses. The adventure style communicates energy, excitement, and a call to explore the wild. Whether itâs for a hiking tour company or a safari operator, this style captures the raw spirit of exploration.
Luxury Style
â¨If your brand caters to the elite traveler, a luxury style logo is the way to go. These designs exude elegance, sophistication, and exclusivity. They often feature intricate details, serif fonts, and premium color palettes like gold, black, and white. Symbols like yachts, private jets, or five-star icons reinforce the idea of opulence. A luxury-style travel logo instantly communicates that the brand offers top-tier, bespoke experiences.
Playful and Whimsical Style
â¨For family-friendly travel brands or those targeting a younger, fun-loving audience, playful and whimsical designs are a fantastic choice. These logos are bright, colorful, and full of energy, often using hand-drawn or cartoonish elements to create a sense of joy and excitement. Balloons, kites, and smiling suns are common motifs, bringing a lighthearted vibe that appeals to audiences seeking fun and memorable adventures.
Choosing the right style for your travel logo design is essential to convey your brandâs unique personality and mission. Whether you opt for the simplicity of minimalism, the charm of retro designs, the boldness of adventure, the elegance of luxury, or the fun of whimsical logos, each style sets the stage for the journey your brand promises.
Conclusion
A well-crafted travel logo design is more than just a visual elementâitâs a representation of your brandâs identity and the experiences you promise to deliver. By thoughtfully selecting the right styles, symbols, shapes, and fonts, you can create a logo that captures the spirit of exploration and resonates with your target audience. Whether your brand focuses on luxury, adventure, or family-friendly travel, a purposeful and creative logo sets the tone for your services and leaves a lasting impression. Let your travel logo design inspire wanderlust and become the symbol of unforgettable journeys for your customers.
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