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Nielsen Norman Group
3,142 posts
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Nielsen Norman Group
@NNgroup
User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux
Silicon Valley (headquarters)
nngroup.com
Joined June 2008
41
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113K
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  • user avatar
    Nielsen Norman Group
    @NNgroup
    2023年12月20日
    We have free study guides on almost every #UXtopic, including #uxresearch, #uxstrategy, and #uxdesign. Each guide is a curated collection of links to our free articles and videos. Check out the study guides here: nngroup.com/topic/study-gu…
    45.9K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2025年6月26日
    Why do some designs feel intuitive while others confuse? 🤔 5 key principles—scale, hierarchy, balance, contrast, & Gestalt—make the difference. Learn how to apply them: bit.ly/3SPSGrE #UXDesign #UIDesign #Usability
    34.6K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2024年7月1日
    No one likes making errors. They can make you flustered or annoyed. 🫠 So, prioritizing error prevention in design is key, but aggressive error messages can frustrate users. Learn how to design better error messages: nngroup.com/articles/hosti… #UX #UI #ErrorMessages #DesignPatterns
    32.8K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2023年4月17日
    User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format. nngroup.com/articles/user-… #journeymapping
    User journeys vs. user flows
    30.1K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2023年12月22日
    We're excited to offer 3 virtual #UX #courses catered to the European timezone (9am-4pm CET) in February: Measuring UX: nngroup.com/courses/measur… Analytics & UX: nngroup.com/courses/analyt… DesignOps: nngroup.com/courses/scalin…
    7K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2024年6月6日
    #DesignSystems are a set of standards (like #Google’s Material Design or #IBM’s Carbon Design System) needed to manage design at scale. #StyleGuides (like content or visual style guides) are just one piece in a design system. Read more here: bit.ly/45aI38a
    27K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2023年12月28日
    Tables of contents show #mobile users an overview of the information on the page and allow them to easily access relevant content to them. Two possible #ux implementations involve in-page #links and accordions. Watch the full video:
    Tables of Contents on Mobile (Video)
    From nngroup.com
    6.5K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2024年11月8日
    Icons may be small, but they’re powerful. Cohesive icon design communicates intent, guides users & reduces cognitive load. Curious if your icons work well together? Learn more about icons in our latest book: a.co/d/7lBBTmi #UXDesign #IconDesign #DesignPrinciples
    16.7K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2025年1月14日
    Haven’t set your UX goals for 2025 yet? 🎯 UX goals, OKRs & KPIs can help you create a clear, measurable roadmap for success. Learn more: bit.ly/4a7WkVI #UXDesign #OKRs #KPIs #Strategy
    17K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2024年9月18日
    Designing for different age groups means adapting UX to their needs. Take a look at our resources: 👧 Kids: bit.ly/3zk23K2 👦 Teens: bit.ly/3TuXMKK 👨‍🎓 Young Adults: bit.ly/3XIqLgk 👵 Seniors: bit.ly/3MKOk1Y #UXDesign #InclusiveDesign #UIUX
    16K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2024年4月9日
    With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan. Read the full article: nngroup.com/articles/plan-… #ux #uxresearch #AI
    15.9K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2024年11月5日
    Should you be a UX specialist or generalist? It depends! Generalists bring a wide view & can connect the dots across UX areas, while specialists dive deep into one specific area of UX. Learn more: bit.ly/3C7qfjK #UXDesign #CareerGrowth #UXCareers
    17.1K
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2019年3月19日
    #Teenagers are (over)confident in their web abilities, but they perform worse than adults in #usability studies. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success nngroup.com/articles/usabi… #UX #userresearch
    Teenager’s UX: Designing for Teens
    From nngroup.com
  • user avatar
    Nielsen Norman Group
    @NNgroup
    2024年10月1日
    Need a jumpstart for your next UX project? NN/g’s free templates are here to help! From journey maps to usability testing 101, these resources might just save time & boost productivity! Check them out: bit.ly/47IysGJ #UXDesign #FreeTemplates #UXResearch #UX
    16.7K

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