We have free study guides on almost every #UXtopic, including #uxresearch, #uxstrategy, and #uxdesign. Each guide is a curated collection of links to our free articles and videos. Check out the study guides here: nngroup.com/topic/study-gu…
Nielsen Norman Group
3,142 posts
User advocates offering evidence-based user experience (UX) research, training, consulting. Visit our website for free UX articles. #nngux
- Why do some designs feel intuitive while others confuse? 🤔 5 key principles—scale, hierarchy, balance, contrast, & Gestalt—make the difference. Learn how to apply them: bit.ly/3SPSGrE #UXDesign #UIDesign #Usability
- No one likes making errors. They can make you flustered or annoyed. 🫠 So, prioritizing error prevention in design is key, but aggressive error messages can frustrate users. Learn how to design better error messages: nngroup.com/articles/hosti… #UX #UI #ErrorMessages #DesignPatterns
- User journeys and user flows both describe processes users go through in order to accomplish their goals. While both tools are useful for planning and evaluating experience, they differ in scope, purpose, and format. nngroup.com/articles/user-… #journeymapping
- We're excited to offer 3 virtual #UX #courses catered to the European timezone (9am-4pm CET) in February: Measuring UX: nngroup.com/courses/measur… Analytics & UX: nngroup.com/courses/analyt… DesignOps: nngroup.com/courses/scalin…
- #DesignSystems are a set of standards (like #Google’s Material Design or #IBM’s Carbon Design System) needed to manage design at scale. #StyleGuides (like content or visual style guides) are just one piece in a design system. Read more here: bit.ly/45aI38a
- Icons may be small, but they’re powerful. Cohesive icon design communicates intent, guides users & reduces cognitive load. Curious if your icons work well together? Learn more about icons in our latest book: a.co/d/7lBBTmi #UXDesign #IconDesign #DesignPrinciples
- Haven’t set your UX goals for 2025 yet? 🎯 UX goals, OKRs & KPIs can help you create a clear, measurable roadmap for success. Learn more: bit.ly/4a7WkVI #UXDesign #OKRs #KPIs #Strategy
- Designing for different age groups means adapting UX to their needs. Take a look at our resources: 👧 Kids: bit.ly/3zk23K2 👦 Teens: bit.ly/3TuXMKK 👨🎓 Young Adults: bit.ly/3XIqLgk 👵 Seniors: bit.ly/3MKOk1Y #UXDesign #InclusiveDesign #UIUX
- With the proper context, prompts, and scrutiny, AI chatbots can be used to create a successful user-research plan. Read the full article: nngroup.com/articles/plan-… #ux #uxresearch #AI
- Should you be a UX specialist or generalist? It depends! Generalists bring a wide view & can connect the dots across UX areas, while specialists dive deep into one specific area of UX. Learn more: bit.ly/3C7qfjK #UXDesign #CareerGrowth #UXCareers
- #Teenagers are (over)confident in their web abilities, but they perform worse than adults in #usability studies. Lower reading levels, impatience, and undeveloped research skills reduce teens’ task success nngroup.com/articles/usabi… #UX #userresearch
- Need a jumpstart for your next UX project? NN/g’s free templates are here to help! From journey maps to usability testing 101, these resources might just save time & boost productivity! Check them out: bit.ly/47IysGJ #UXDesign #FreeTemplates #UXResearch #UX














