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BlogA great B2B brand redesign works for founders, teams and clients
Posted 2 weeks ago in web design
Business leaders tend to fall into two tribes: first the ‘worker bees’ who believe their client relationships are so strong that branding is a purely rational exercise, (possibly even a necessary evil!); then second what I call ‘dreamer visionaries’ who see their identity and messaging as fundamental to not only retaining today’s workflow but a stylistic hallmark that defines everything they do.
I’ve definitely got clients that fall into both camps and what’s fascinating is that these founders or managers invariably want to achieve the same thing, albeit in very different styles. Their briefs to us also differ. One type tends to be thoughtful, detail-oriented and highly technical, while the other feels looser, tending to focus on values, ideals, feelings, aspirations.
Here’s what I’ve learned about the three personal dimensions that turn a transactional tweak into a truly transformational leap forward. And don’t just take my word for it: I’ve added a few quotes from some of my favourite designers who make a few rather smart points along the way.
‘I really enjoyed collaborating with Richard and his team.
‘Our brief was complex; we wanted to stand out just enough to be distinctive, while still staying true to our values and remaining relevant to our ecosystem. Richard delivered thoughtful, creative concepts that struck the perfect balance.
‘If you’re looking for an imaginative, detail-oriented agency that truly understands brand, I highly recommend working with them.’
Kenzie Falcoz, Operating Partner, Outliers, Dubai
‘Knowing that Richard and his team understood the nuances of the financial services world meant we fully trusted them to accurately portray ICON’s position as an M&A and fundraising advisor.
‘The new website is an exceptional representation of who ICON is today and where we are going. Members of the team have commented just how proud they are to be a part of ICON as we appear on the site. It’s a true demonstration of all the hard work the team has put in over the 25 years ICON has been in business.’
Alice Bradshaw-Smith, Head of Marketing, ICON Corporate Finance
‘A sincere thank you for all the outstanding work you did on the branding and printed materials for the investor day. Everything looked incredibly smart and professional – truly above and beyond what we were hoping for.
‘We’ve had fantastic feedback from so many attendees, and I saw nearly everyone flicking through the brochure, which I’m sure will continue to add value beyond the event itself.
‘It was a big lift, and we genuinely appreciate all the thought and effort you put in to help us make the event a success. Your work had a real and visible impact on the overall look and feel of the day, and we are extremely grateful.’
Nina Henderson, Investor Partnerships, NorthWall Capital
Richard Chapman Studio has played a crucial role in shaping Babila’s branding, from the very first one-page website to its current evolution. Their involvement from day one has been key, allowing them to gain a deep understanding of the brand’s direction.
‘While I had a vision of where I wanted to take Babila, it was Richard and his team that truly understood, interpreted and transformed this vision into reality. Their support and advice have been invaluable throughout the journey.’
Matteo Casarini, Director, Babila
‘Richard was highly recommended to us, and boy did he and his team not disappoint.
‘The process was structured, well communicated, relaxed and very much a team collaboration with Richard expertly driving things forward. Richard is extremely approachable, an excellent listener and, importantly, knows when he needs to put his foot down to get to the next step in the process.
‘The LiNa team are extremely happy with what Richard and his team delivered and we fully expect our collaboration to go on to bigger and even more exciting things in the future.’
Gene Lewis, CEO, LiNa Energy
‘Following a capital raise we wanted to relaunch our business with an entirely new name and brand.
‘We spoke to several design agencies but Richard’s grasp of our concept was apparent as soon as we began talking, which made the decision very easy.
‘We are delighted with the result and are looking forward to working with Richard Chapman Studio as our company grows.’
Diane Banks, CEO, Northbank Talent Management
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