14 Effective Thanksgiving Marketing Ideas to Boost Your Sales in 2026
Discover creative Thanksgiving marketing ideas to engage customers, build buzz, and drive sales before Black Friday and Cyber Monday.
OptiMonk blog
Ideas that turn visitors into customers.
Conversion tactics, ecommerce playbooks and marketing breakdowns from the OptiMonk team.
Featured · Conversion
Top Sleeknote Alternatives to Get More Leads in 2026
In this article, we'll share the best alternatives to Sleeknote that help you to get more leads in 2026.
Nikolett LorinczAugust 26, 2026
Latest articles
Ecommerce
Conversion
Best Wisepops Alternatives to Create Popups in 2026
Wisepops' 2026 pricing changes explained, plus six alternatives matched to the exact problem each one solves: pricing, free plans, platform access, and AI.
Product Updates
What's New - June 2026
Six new features to help you prep for peak season — from a brand new analytics dashboard to unique coupon codes for Lucky Wheel, autosave, and more.
Ecommerce
5 Ways to Transform New Subscribers into Recurring Revenue
Learn 5 ways ecommerce brands can turn new subscribers into recurring revenue using welcome flows, personalization, loyalty programs, re-engagement, and referrals.
Ecommerce
25 Best Ecommerce Apps to Streamline Your Online Store in 2026
In this article, we’ve compiled a list of the 25 top ecommerce apps that will help you streamline your operations, boost sales, and grow your online business.
Marketing
How Often Should You Send Marketing Emails? A Simple Guide for Email Marketing Frequency
Learn about email marketing frequency for ecommerce stores. Most send 1-3 emails per week, with frequency adjusted by subscriber engagement and store type.
Series
Marketing Breakdowns
How fast-growing DTC brands really market themselves.
Marketing Breakdowns
Tarte Cosmetics Marketing Breakdown: How a 25-Year-Old Beauty Brand Keeps Making Products Feel Viral
How Tarte turns founder storytelling, creator trips, TikTok virality, and smart on-site funnels into a repeatable beauty marketing growth engine.
Marketing Breakdowns
Carroten Marketing Strategy: How Carroten Turned a 40-Year-Old Greek Suncare Brand Into a TikTok Sensation
How Carroten went from unknown to every US Target shelf in under a year — using TikTok virality, creator-led commerce, and heritage brand positioning.
Marketing Breakdowns
WavyTalk Marketing Strategy: How a $52 Brush Built a 15-Billion-Impression Empire
A deep dive into WavyTalk’s marketing strategy, from TikTok Shop and creator-led launches to UGC, cultural moments, and high-converting DTC tactics.
More articles
Ecommerce
14 Summer Marketing Ideas to Supercharge Your Online Sales
Need fresh ideas for your summer marketing? Discover 14 sizzling strategies to boost engagement, grow your email list, and drive conversions.
Conversion
Top 5 AI Popup Tools to Boost Conversions in 2026
Discover the top 5 AI popup tools for 2026 that boost website conversions. Learn how AI-driven popups personalize offers, optimize timing, and increase engagement.
Marketing Breakdowns
Knix Marketing Strategy: The Intimates Brand That Made Authenticity Its Competitive Moat
Knix didn’t just launch a product, it created a category. By turning taboo topics into honest conversations and backing it with real performance, it built trust and scaled to a $170M brand.
Ecommerce
10 Best Email Capture Software Compared for 2026
We’ve collected 10 of the best email capture tools on the market today. By using one of these tools, you’ll have a steady stream of new leads!
Ecommerce
What are The Best AI Tools for Ecommerce in 2026? — Top 11 Picks
Let's dive into the impact of AI on ecommerce and take a look at the top 11 AI tools for ecommerce that can help you drive sales in 2026.
Marketing Breakdowns
Salt & Stone's Marketing Strategy: How a $20 Deodorant Became a $165M Empire
Salt & Stone marketing strategy: how a $20 deodorant became a $165M brand through scent, TikTok, and a powerful DTC-first approach.
Ecommerce
What is User-Generated Content? And How to Use Ecommerce UGC?
In this article, we'll cover the basics of user-generated content and take a look at how 5 top ecommerce brands use UGC.
Marketing Breakdowns
Made In Cookware's DTC Marketing Strategy: How a Century-Old Family Business Became the Internet's Favorite Pan
Learn how Made In Cookware built a winning DTC marketing strategy using chefs, content, and trust to scale into a premium global brand.
Ecommerce
An Ultimate Guide to Shopify Post-Purchase Upsell
Maximize sales with smart post-purchase upsells. Keep the momentum going and boost revenue without being pushy. Learn how to do it on Shopify.
Marketing Breakdowns
Phlur Marketing Breakdown: How a Fragrance Brand Turned Emotional Storytelling into a Viral Empire
Phlur marketing turns emotion into growth, using storytelling, TikTok virality, and creator trust to sell fragrance without scent and build a powerful community-driven brand.
Ecommerce
The 11 Best Shopify Popup Apps in 2026: Reviewed, Rated & Compared
In this article, we'll go over the top eleven Shopify popup apps to boost your sales and grow your list.
Ecommerce
Free vs Paid Popup Tools: What You Lose When You Go Cheap
Free popup tools get you started — but cost you conversions. Discover the 6 features you're giving up, a side-by-side comparison, and 3 affordable paid tools worth upgrading to.
Marketing Breakdowns
Maëlys Marketing Breakdown: How TikTok Propelled Their Omnichannel Growth
Discover how Maëlys grew to $125M in revenue by combining TikTok-driven social commerce, retail partnerships, and innovative marketing strategies to boost conversions and customer engagement.
Conversion
10 Best Popup Software to Increase Conversions in 2026
Discover the 10 best popup software tools for 2026 to capture leads & increase website conversions — featuring AI popup software, A/B testing & advanced targeting.
