LAI Speakers
LAI Speakers / Leading Authorities
Leading Authorities, Inc. (LAI) is a premier speakers bureau and one of the most recognizable names in the industry. Based in Washington, D.C., LAI provides world-class talent, event production (LAI Live), and video communications (LAI Video) to a global audience. As the organization evolved, it required a digital transformation to unify these three distinct business lines under a cohesive visual identity.
The primary objective was to redesign and synchronize the digital presence of LAI Speakers, LAI Video, and LAI Live. While each division required its own specialized functionality, the ecosystem needed a unified visual language to establish collective brand authority.
- UX Analysis
- Web Design
- Development
- Motion Graphics
- Strategy
The launch of the new LAI ecosystem has redefined the brand’s digital standing. By consolidating the visual narrative of LAI Speakers, Video, and Live, we created a sense of institutional power that resonates with high-intent clients.
Lounge Lizard collaborated closely with LAI’s internal design and video teams to develop a scalable WordPress ecosystem: unified brand architecture, conversion-first engineering, visual synchronization and technical velocity.
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