Vice President Marketing

At Orange Logic, we’ve been solving complex content challenges for over two decades—driven by innovation, curiosity, and a passion for impact, our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively. We’re not just building powerful software—we’re building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value. The Vice President of Marketing will lead and scale Orange Logic’s core marketing functions. This role is responsible for turning company growth priorities into high-impact marketing programs that drive enterprise pipeline, support large deal cycles, and strengthen Orange Logic’s position in the enterprise SaaS market.

You Role at Orange Logic:

Marketing Strategy & Revenue Leadership

• Set and own the global marketing strategy focused on enterprise pipeline growth, revenue impact, and high-value deals
• Translate company objectives into clear marketing priorities, performance targets, and KPIs
• Maintain full accountability for marketing-sourced pipeline, SAL/SQL and MQL contribution, and revenue alignment

AI Marketing Leadership

• Develop and execute a comprehensive GEO and AEO strategy
• Build content and website experiences optimized for AI-driven discovery and answer engines
• Establish measurement frameworks for AI visibility, citation rates, answer share, and AI-influenced pipeline
• Implement AI tools across content creation, personalization, competitive intelligence, customer insights, campaign optimization, and reporting
• Evaluate and deploy emerging AI technologies that create competitive advantage

Demand Generation & Pipeline Growth

• Define the enterprise demand generation strategy, investment priorities, and success metrics
• Lead through the Head of Demand Generation to scale ABM, field marketing, digital, and content programs
• Review performance, optimize mix and spend, and ensure strong alignment with sales territories, key accounts, and major opportunities

Brand, Messaging & Market Presence

• Partner with the Senior Director of Brand & Communications to set brand strategy, corporate messaging, and positioning standards for the company
• Ensure consistency and differentiation across web, SEO/GEO, content, social, PR, and analyst channels
• Ensure consistent, differentiated messaging across all channels and touchpoints

Sales Enablement & Go-To-Market Alignment

• Partner closely with the CRO and sales leadership to support complex enterprise sales cycles
• Ensure marketing messaging, content, and programs address buyer needs throughout high-value sales conversations
• Guide ICP definition, segmentation, competitive positioning, and market prioritization in partnership with product and sales

Marketing Operations & Scale

• Establish operational rigor across the marketing organization, including planning, reporting, attribution, and forecasting
• Drive scalable processes, tools, and best practices that enable efficient, sustainable growth
• Ensure marketing performance is visible, measurable, and aligned to company revenue goals

Team Leadership & Global Collaboration

• Lead by example as a high-impact marketing leader, fostering a collaborative, results-driven culture across brand, communications, demand generation, and field marketing
• Lead across all digital channels, including Social Media, Web, and leveraging modern Generative AI tools and technologies.
• Manage and develop the global marketing team, ensuring clear ownership, strong cross-functional alignment, and consistent performance management
• Scale the marketing team using modern AI and other automation tools

Qualifications:

• Marketing Leadership Experience: Proven experience leading multiple marketing functions within a B2B or enterprise SaaS organization at scale ($50+M ARR)
• Strategic & Hands-On Leadership: Ability to set direction while remaining involved in execution as needed
• Demand Generation Expertise: Demonstrated success building and optimizing demand generation engines that support enterprise sales
• Cross-Functional Collaboration: Proven experience partnering closely with sales, product, and executive teams
• Enterprise Messaging Expertise: Strong ability to translate complex products into clear, compelling value propositions
• Enterprise SaaS Experience: Experience marketing SaaS products to large enterprises with deal sizes ranging from $100K to $1M

Perks of joining the team:

• Competitive salary + bonus
• Medical, Dental, & Vision Insurance
• Life & Disability Insurance
• 401(k) & Roth with 4% employer match (fully vested)
• 20 Days PTO
• 8 Weeks Parental Leave
• 8 Company Holidays
• Remote Work Environment

Compensation:

The target compensation for this position is $240,000 - 280,000 in most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

How to get started:

If you're ready for the exciting opportunity to lead marketing strategy with an incredible product and team, we encourage you to apply—we want to hear from you!

Note:

Orange Logic only communicates with candidates through official @orangelogic.com email addresses or via LinkedIn from a verified Orange Logic Talent Acquisition employee listed under “Meet the Hiring Team.” We do not conduct interviews via text message or request payment for equipment purchases at any stage of the hiring process.

By submitting this application, I certify that all information provided herein is true, accurate, and complete to the best of my knowledge. I understand that any false or misleading information may result in disqualification from consideration or, if discovered after acceptance, may lead to immediate dismissal.

Orange Logic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our employees.

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