Search Engine Optimization Manager

SEO Manager

We are a PR agency seeking an SEO Manager who is both strategic and highly execution-focused—someone equally comfortable presenting recommendations to clients as they are implementing them directly in the CMS or codebase.

This role sits at the intersection of search strategy, technical SEO, content optimization, and web infrastructure. You will support SEO initiatives across a portfolio of client accounts as well as owned digital properties, with a strong emphasis on hands-on auditing, implementation, testing, and continuous optimization.

While this role contributes to overall SEO strategy and planning, success is driven by execution. The ideal candidate is someone who enjoys building, fixing, and optimizing, not just recommending—bringing strategies to life through real implementation across traditional search engines and Generative Optimization Engines (GEO), including AI-powered search experiences.

This is an excellent opportunity for someone with deep SEO expertise plus web, CMS, or light engineering experience who thrives in a client-facing, high-impact role.

This is an individual contributor role. The SEO Manager will be the agency’s dedicated SEO expert, partnering closely with marketing, content, PR, and client teams to lead SEO strategy and execution. This role does not include people management and is focused on hands-on optimization, implementation, and client collaboration.

Salary range: $75,000 – $105,000 based on experience

We are interested in speaking with candidates in Texas and Florida, comfortable working ET hours.

Key Responsibilities:

Client-Facing SEO Strategy & Execution

• Serve as a strategic SEO partner for client accounts, translating business goals into actionable search initiatives
• Communicate SEO insights, priorities, and performance clearly to clients and internal stakeholders
• Balance strategic planning with direct execution across multiple accounts and internal properties

SEO Execution & Optimization

• Execute on-page, technical, and off-page SEO initiatives across client websites and owned properties
• Perform technical SEO audits (site architecture, crawlability, indexation, page speed, Core Web Vitals, schema, redirects)
• Implement SEO recommendations directly (HTML, CSS, CMS updates, tagging, schema markup)
• Conduct keyword research, mapping, and on-page optimization aligned to search intent and business objectives
• Optimize existing content and support new content development using SEO best practices

Generative & AI Search Optimization (GEO)

• Support optimization for AI-driven and generative search experiences
• Partner with content and PR teams to structure content for discoverability, authority, and citation in generative results
• Implement structured data and semantic markup to improve machine readability
• Monitor visibility and performance across emerging AI-powered search platforms

Web, Engineering & Technical Collaboration

• Work closely with developers, engineers, and web teams to prioritize and implement SEO fixes
• Troubleshoot technical issues across CMS platforms (WordPress required)
• Support website migrations, redesigns, and new page launches from an SEO perspective
• Leverage HTML, CSS, and basic JavaScript knowledge to independently execute updates where possible

Reporting & Performance Analysis

• Track and analyze SEO performance using tools such as Google Search Console, GA4, Ahrefs, SEMrush, or similar
• Evaluate traffic, rankings, engagement, and conversions to inform optimization efforts
• Produce clear, actionable reports for both internal teams and client stakeholders
• Identify trends, opportunities, and risks related to algorithm updates and evolving search behavior

Required Qualifications

• 3–5+ years of hands-on SEO experience (agency experience strongly preferred)
• Proven technical SEO execution experience
• Experience supporting Generative Optimization Engine (GEO) or AI-search initiatives
• Working knowledge of HTML, CSS, and basic JavaScript
• Experience with CMS platforms (WordPress required; others a plus)
• Strong analytical skills and comfort working with SEO and analytics tools
• Ability to manage multiple projects and deadlines in a fast-paced, client-driven environment

Preferred / Nice-to-Have Qualifications

• Background in web development or engineering
• Experience with schema markup, APIs, and server-side SEO considerations
• Familiarity with headless CMS platforms or modern web frameworks
• Understanding of PR-driven SEO, digital PR, or earned media’s impact on search visibility
• Experience supporting enterprise or multi-location websites

What Success Looks Like in This Role

• SEO recommendations move from insight to implementation quickly
• Consistent improvements in organic visibility, traffic quality, and engagement
• Strong technical foundations across client and internal websites
• Increased visibility and performance in AI-powered and generative search environments
• Trusted, collaborative relationships with clients and internal content, PR, and engineering teams