Marketing Director

We’re hiring a high-energy Marketing Director to lead strategy, execution, and growth for a product-driven organization. This role blends strategic leadership with hands-on execution—owning brand, demand generation, digital marketing, trade shows, and sales alignment.

***Candidates must be local to the Greenville, SC area***

What You’ll Do:

Strategy & Leadership

• Develop and execute annual and multi-year marketing strategies aligned to growth goals
• Own brand positioning and messaging across products, customers, and channels
• Advise leadership on market trends, customer insights, and go-to-market strategy

Demand Generation & Digital

• Lead digital marketing across SEO, SEM, paid media, email, social, and web
• Build scalable lead-generation programs supporting commercial and institutional sales
• Drive e-commerce and customer acquisition initiatives
• Track ROI, conversion metrics, and campaign performance

Product Marketing & Sales Enablement

• Lead go-to-market planning for new product launches
• Develop product messaging, value propositions, and sales tools
• Align marketing efforts with sales strategy and pipeline goals

Brand, Content & Events

• Ensure consistent branding across all channels
• Oversee content creation (video, graphics, social, storytelling)
• Manage agencies and vendors
• Own trade show strategy and execution, attending key shows

Team & Budget

• Lead a small internal team and external partners
• Set priorities, timelines, and expectations
• Own the marketing budget (~$1M) and forecasting

What We’re Looking For:

Required

• Bachelor’s degree in Marketing, Business, or related field
• 5–7 years of progressive marketing experience with leadership responsibilities
• B2B experience with complex or technical products
• Strong digital marketing, analytics, and communication skills
• High energy, initiative, and ability to lead change

Preferred

• Experience in regulated or technical industries (medical device, simulation, healthcare, etc.)
• E-commerce and demand generation experience
• Trade show and agency management experience
• AI-forward mindset