Billy Robbins

Most agencies obsess over acquisition. “How do we get more leads?” “How do we close more clients?” “How do we scale faster?” And don’t get me wrong, acquisition matters. But here’s the real truth: The agencies that win don’t win because of acquisition. They win because of retention. Think about it: Keeping a client for 12+ months is worth 10x more than constantly replacing churned clients. Longer retention = higher lifetime value. Higher lifetime value = more referrals. More referrals = easier sales. Retention compounds. When I shifted my agency’s focus from “signing more clients” to “keeping clients longer,” everything changed. Our revenue grew more stable. Our margins increased. Our sales cycle shortened. And ironically, we signed more clients, because happy clients talk. So here’s the mindset shift: Stop obsessing over lead gen. Start obsessing over client results. Because when you keep clients, scaling becomes inevitable.

40

17 Comments

It doesn't take a stocked war chest to begin investing in SEO. Even as a new firm, there's plenty of ways you can optimize your website to rank. First, learn about SEO. What is it? What does it take to rank? Why is that good for your firm? Then, start to search your local community for link building opportunities. News and media mentions, chambers of commerce, and local events are a great place to start. SEO is a long game. And the sooner you enter, the more benefits you gain in the future. What SEO questions do you have? Drop them in the comments below. #lawfirm #SEO #searchengineoptimization #marketing

19

1 Comment

Do you have any idea how many listings are set to expire at the beginning of the year? If you’re not tracking your market, you’re missing a massive opportunity. This episode gives you the marketing to turn headlines into listings. 🔗 https://lnkd.in/gdUGuNv9 #tomferry #marketupdate #keepingcurrentmatters #tfpe

44

10 Comments

Many B2B companies serving the faith sector are leaving huge digital opportunities on the table. Why? Because standard technical SEO strategies fall short. They don't build the trust or local connection that churches and faith-based non-profits require. Plus, a generic strategy won't capture the valuable traffic coming from AI search tools. If your brand isn't finding organic traction, the strategy is the problem. It's time for an approach as specialized as your clients. The guide on reaching the faith-based sector drops this Thursday! Check out the details below and register: Webinar title: Navigating SEO Changes and AI Visibility to Reach Faith-Based Markets Date and time: October 9th at 2:00 PM ET Key Takeaways You Won’t Want to Miss: ✅ The AI Alignment Playbook: Understand the latest shifts in SEO and how they impact your AI visibility. ✅ The Trust Mandate: Explore strategies to align technical optimization with audience trust, ensuring your brand is seen as both expert and authentic by church and ministry leaders. ✅ Immediate Action Plan: Take away practical steps for applying technical SEO changes to keep your digital presence strong and your sales funnel full in a rapidly changing search landscape. Stop guessing. Start leading. The solution is in the strategy. ➡️ Register now to secure your spot: https://lnkd.in/e73aKm4R P.S. Can't join live? Let Kayla (kayla.ceradoy@nexusmarketing.com) know to receive a copy of the recording. 📩 #FaithBasedMarketing #B2Bmarketing #TechnicalSEO #DemandGeneration #DigitalStrategy #AIVisibility

10

You're an expert—a trusted advisor—when it comes to serving your clients in a legal matter. Confident. Measured. Discerning. Show up as that same trusted advisor in your business development conversations, too. Gather information: In a business development conversation, most things you say should end with a question mark as opposed to a period. Don't "sell": At least not in the traditional sense of the word (i.e., convincing the client to buy from you). Your objective should be to get to the heart of the client's needs, and help them assess the best path forward. In other words, you're not a hammer and every new "opportunity" is not a nail. Be the trusted advisor you'd like to buy from: Think about the last time you hired a services provider. Most of us recoil from the hard sell approach. We don't want to sit through a boring, 30-minute slide deck. We want to engage in a thoughtful discussion with someone who actively listens, asks thoughtful questions, and demonstrates that they have our best interests in mind. One of the reasons many lawyers hesitate to engage in business development is that they have a misguided perception that they have to show up as someone else—a salesperson—in order to win the work. Trying showing up as yourself, a trusted advisor, instead.

39

10 questions your content must answer if you want to get more leads 1. What do you actually do? 2. Who is this for. Who is it not for? 3. What painful problem are you solving? 4. Why is this problem worth fixing now? 5. How does your product solve it better than other options? 6. What real results have others gotten? 7. Why should I trust you to deliver? 8. What’s the risk of doing nothing? 9. What happens after I say yes? 10. How do I take the next step? How many are you missing?

34

8 Comments

If your agency relies solely on RFPs and referrals, you’re building a business you can’t control. RFPs are reactive. Referrals are unpredictable. The best opportunities come from relationships you build long before a client has a need or challenge. (Great) Clients aren't buying services—they are buying confidence, chemistry, expertise, and outcomes. So, if you're relying on RFPs and referrals, how and when are you building those relationships??

17

4 Comments

Most agencies treat audits like a sales step. But if you're using audits to prove your worth, especially with non-technical buyers, you’re doing it wrong. Here’s the thing: The best agencies hold the audit as a prize, not a giveaway. Let me show you what that looks like. 1️⃣ Audits Are Optional, Not Standard - Don’t lead with an audit unless it’s absolutely necessary to close the deal. - Use it only when there’s a sales objection you can’t overcome any other way. - If you’re selling to a warm or pre-sold lead, skip it. 2️⃣ Position the Audit as Premium - “We usually charge $10K for this... but we’ll waive it if you commit to a decision in the next 30 days.” - This turns the audit into a value-builder, not a resource drain. - It also tells the buyer you're serious and sets the tone for your partnership. 3️⃣ Keep It Tight: The Minimum Viable Audit (MVA) - Go too deep and it backfires. Clients throw it in your face months later. - Focus only on the platform or problem that matters most to the client. - You’re not building a strategy doc. You’re earning trust. 4️⃣ Use Audits as Objection Killers, Not Door Openers - Ask for the sale first. - If they resist because they “need to know what you’ll actually do,” then and only then offer a scoped audit with strings attached. - Qualify: “What specifically would you need to see to feel confident moving forward?” Here’s a simplified example: You’re talking to a DTC beauty brand spending $30K/month on Meta. They’ve been stuck at 0.7 ROAS for 2 years and want to get to 2.0. Instead of jumping into an audit, you say: “Sounds like your north star is 2x ROAS. That’s a big gap. We can help, but instead of us wasting a month pulling logins to 6 platforms, what if we just did a focused Meta audit? That’s normally $10K, but if you’re ready to move forward this month, we’ll waive the fee. Deal?” The bottom line: Don’t give the audit away until they’ve earned it. It’s not a pre-sale freebie. It’s the close. Run the play. Hold the line. You’ll save time, look more premium, and close more deals. CQ

23

6 Comments

Is your website ready for AI? AI-powered search is changing SEO forever, and if you’re not optimized, you’re risking invisibility. 😱 In my latest blog, I break down 7 actionable strategies to make your site an AI magnet, think conversational content, E-E-A-T, structured data, and much more. Check out the full guide here: https://lnkd.in/gdeaX5Gy #SEO #AI #DigitalMarketing #finfrockmarketing #nathanfinfrock #finfrock #losangeles #destin #pismobeach #DigitalMarketing #webdesign #websites

24

$50,000 monthly ad spend. Zero qualified leads. This insurance client came to us after their previous agency burned through their entire Q4 budget with nothing to show. When we looked closer, we discovered that although they were spending $50,000 a month and generating 2,100 leads, only 23 of them were qualified, a mere 1.1%. The cost per qualified lead? $2,173. And revenue? Zero. The problem was clear. Their previous approach was generic, one-size-fits-all. There was no audience research, the creative looked like spam, there was no lead qualification process, and no follow-up system in place. Here’s how our 90-day solution turned things around: Month 1: Foundation - 47 hours of audience research - Created 12 buyer personas - Built custom landing pages - Set up proper tracking Month 2: Testing & Optimization - Tested 23 creative variations - A/B tested 8 different audiences - Implemented lead scoring system - Reduced spend to $35,000/month Month 3: Scaling - Scaled winning combinations - Maintained lead quality - Increased spend to $42,000/month - Optimized for lifetime value Results after 90 days: - Monthly Spend: $42,000 - Leads Generated: 1,247 - Qualified Leads: 847 (68%) - Cost Per Qualified Lead: $23 - Revenue Generated: $340,000 - ROI: 710% Quality beats quantity. Research thoroughly, build strong lead qualification systems, and remember, expertise matters far more than cheap rates.  Would you rather have 2,000 random leads or 200 qualified ones ready to buy? #LeadGeneration #MarketingStrategy #PerformanceMarketing

38

10 Comments

IF a DTC founder acted like an affiliate, they'd have 3x more cash. IF a service-based founder acted like a DTC operator, they'd have more leads then they could handle. IF a high-ticket program founder acted like a service based biz, they'd have referrals & never get sued. I've done all 3. The answers to your problems already exist. You just need to do the right actions.

42

10 Comments

Dominate Any Topic with This Local SEO Strategy 🧠🚀 If you're targeting 1 topic or multiple topics separately - to rank organically on Google Maps, ChatGPT, Gemini… all of them… Then use the exact strategy I built for "Commercial Roofing" No matter what your business is, whether you're a roofer, medspa, chiropractor, or agency - if you want to dominate a competitive topic, this is the blueprint. Replicate the framework → Win the map. Here’s how we built topical dominance for: 🔍 "commercial roofing near me" 🔍 "commercial roofing in Dallas" 🔍 "best commercial roofing contractor in Dallas" 🧱 The Silo Structure: FAQ Silo: Mine real questions from Reddit, Quora, Google’s People Also Ask, and ChatGPT, then build content around each, packed with schema. City Pages (Geo Hubs): Create pages for Plano, Irving, Frisco, Garland, etc. Each city page includes a section on Commercial Roofing and links back to the Dallas target page. This builds a strong internal linking foundation. Geo-Based Silos (Landmark Targeting): Content around locations like “Commercial Roofing near Galleria Mall” with local driving directions and map embeds. Hyper-local = Hyper-relevance. Topic-based Silos: Targeting specific verticals like: 🏢 Commercial roofing for office buildings 🏫 Roofing for schools 🏭 Industrial warehouse roofing 🍽️ Roofing for restaurants 🧠 Every piece of content is optimized for: ✅ Local SEO ✅ AI-readability (ChatGPT, Gemini, Perplexity) ✅ Semantic interlinking ✅ Long-term Google trust This isn’t SEO fluff. This is how you engineer authority for a location + service, and force Google & AI tools to trust and recommend your site. 📌 Want me to map this silo for your niche? Comment SILO or DM me, I’ll show you how to apply this for your own business. I will send you a doc with specific details for 1 topic so you can easily execute that for any topic you want.

20

16 Comments

This is what happens when you stop treating your franchise website like a patchwork quilt of subdomains and switch to a clean, optimized directory structure. ✅ Technical SEO overhaul ✅ Clean, efficient code (WP Multisite, ofc) ✅ Eliminated duplicate content ✅ Minimal UX changes ✅ Moved hosting to WP Engine The result? A beautiful, hockey-stick growth curve in organic traffic. SEO isn’t magic – it’s just good strategy, smart execution, and a little patience.

26

Most of your website visitors aren’t ready to buy. But that doesn't mean they're not interested. Here’s how to bring them back 👇 On a recent episode of the The Wealthy Entrepreneur podcast, I shared actionable strategies to: ✅ Build trust and brand equity before the sale ✅ Retarget smarter—without wasting ad spend ✅ Use behavioral signals to identify real interest Because true marketing success isn’t just about conversions. It’s about building a brand and the systems that drive long-term growth. 🎧 Catch the full episode here ↓ https://lnkd.in/eh5NzAyb

12

6 Comments