Taylor Hulett

Broad match is a budget incinerator if left on autopilot. Stop letting Google decide where your money goes. Many advertisers lean on Smart Bidding and Broad Match, then wonder why CPA is spiraling. The algorithm isn't a human; it prioritizes traffic volume over intent. You must audit your search terms weekly. If you aren't adding at least 20 negative keywords per week, you are paying for irrelevant discovery. Don't chase scale at the expense of profit margins. Audit your search terms today or lose your budget. #googleads #ppc #sem #growthmarketing

A gap we see across a lot of client sites: sales hears the same objections every week, but that language rarely makes it into the website, FAQs, or content plan. The result is content built from a calendar template instead of what prospects are actually saying. Worth a read if your marketing and sales conversations aren't talking to each other. #SEO #AIO #UnframedDigital #B2BMarketing #ContentStrategy

For agency owners and sales leaders: Most producer training runs on cohorts. You hire in September and wait until January. Meanwhile the new producer is learning by watching whoever happens to be free. ECLIPS runs on demand. Team seats start Monday, every producer gets the same operating system, and the AI workflow is built to survive an E&O review instead of living in someone's head. Seat pricing and the 60-day pilot → https://lnkd.in/eejksUVK — Leo Azar, Chief Training Officer, ECLIPS Academy #InsuranceAgency #SalesLeadership #CommercialInsurance #ProducerDevelopment #ECLIPSAcademy

Everyone in professional services is being told the same thing: Build funnels. Automate marketing. Buy leads. But here’s the reality. Most successful advisors, consultants, and professionals still grow the same way they always have, through trust and referrals. In this episode of Under the Hood, Mike breaks down why referral-driven businesses continue to outperform transactional marketing systems. Because at the end of the day, professional services are built on something technology can’t automate: Human trust. If you want a stronger, more sustainable way to grow your business, this conversation is worth your time.

Every month that you measure poor marketing metrics, your team gets better at producing the wrong results. In one way, it's obvious because there is no real $$$ growth. But in another way, you don't see it for years because the metrics you are paying attention to are going up.

Before you invest in any paid marketing tools, make sure you've maxed out what's free. We put together a guide to 5 no-cost platforms every Southern Utah business owner should be using, including Google Business Profile, Meta Business Suite, Canva, and two state-funded resources most local owners don't even know about.

🧩 Setting Up Our Conversion Multiplier Ads is This Simple 🎯 Dan walked me through the exact steps to duplicate and schedule a boosted post using our test business audience. We checked placements, corrected start times, and selected the right creative straight from today’s video. It’s a quick process once you know what to look for, and now I’ve got it locked in for the next one too.