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Steven Cox reposted thisProud to share the launch of VidComply DB. Content distribution has a visibility problem. Studios, platforms, and airlines already work with metadata and delivery packages. But the deeper context, country-specific issues, cultural sensitivities, and brand exposure, is fragmented and usually surfaces way too late. Today, we are fixing that. Because the industry cannot afford AI hallucinations, we don't guess. VidComply DB surfaces this context instantly, and every single insight is backed by the exact piece of content. We started by automating manual post-production workflows. Now, we are expanding into full content intelligence: a live database of global titles, streaming premieres, and market-level context. The goal is simple: help teams understand what is inside a title, and how it will be interpreted across markets, before decisions are already in motion. Explore it here: https://db.vidcomply.ai/ #ContentIntelligence #BrandSafety #ContentCompliance #MediaTech #VidComplySteven Cox reposted thisToday we’re launching VidComply DB: https://db.vidcomply.ai/ A live intelligence layer for global content compliance, brand suitability and market context. Video no longer moves through one market, one audience, or one set of expectations. Every title now enters a constantly changing landscape of cultural context, political developments, platform standards, territory expectations, brand considerations and compliance requirements. VidComply DB is built to make that landscape visible. We track global titles, new streaming premieres, country profiles, content signals, brand-suitability insights and market-level context to help teams understand not just what a title is — but how it may travel across the world. What country-specific issues may appear around a title? How many compliance, cultural or brand-suitability signals are present? Which brands, logos, products or commercial references appear in the content? How should distributors, channels and platforms review a title before acquisition, scheduling or delivery? Our goal is to make global content compliance and brand intelligence more transparent, dynamic and accessible. Get access: https://db.vidcomply.ai/ #ContentIntelligence #ContentCompliance #MediaTech #Streaming #VidComply #GlobalVideoContent
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Steven Cox reposted thisSteven Cox reposted thisADWEEK's write up of the Fireside Chat with Andrew Humber from Ryff, Ashley Blais from FINN Partners and William Bradley is a great read - includes the full video of the session, so we invite you to grab a coffee and listen in! What are you doing to embrace innovation in your media plans? https://lnkd.in/ef7X7rax #AWNY25 #ADWEEK #VPP #INSCENEADSWhat Brands Can Do to Take Product Placement to the Next LevelWhat Brands Can Do to Take Product Placement to the Next Level
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Steven Cox reposted thisSteven Cox reposted thisWhat a way to wrap a day.....it was a great turnout for Ryff's In-Scene Social at ADWEEK House on Tuesday. Thanks to everyone that came to our "unskippable affair", and had a few Ryff-a-Rita cocktails in the shadow of the Empire State. Great weather. Great company. A NY moment!
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Steven Cox reposted thisSteven Cox reposted this🌟 The Ryff team is out in full force at Advertising Week New York. Alongside our panellists and speakers, Miles Rutter, Head of Business Development, will be on the ground — talking partnerships, innovation, and how brands can tap into the next wave of virtual product placement. Miles thrives on building the right connections where tech, creativity, and brand strategy meet — making him a great person to grab a coffee (or a cocktail) with during the week. 📍 You’ll spot him at sessions, mixers, and our Ryff-hosted reception 💬 Message us if you’d like to connect with Miles while you’re in NYC. #AWNewYork #Ryff #VirtualProductPlacement #AdTech #BusinessDevelopment #MediaInnovation
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Steven Cox reposted thisSteven Cox reposted this🌟 Another stage, another chance to push boundaries. Ryff will be joining Brand Innovators Marketing Leadership Summit at Paramount HQ in Times Square during Advertising Week New York. We’ll be part of a powerhouse panel on how AI, media tech, and smart brand strategy are shaping the next era of marketing — moderated by Jill Gorman from Samsung. 📍 Paramount HQ, Times Square 📅 Tuesday, Oct 8 | 1:30 PM This one’s for the leaders who want to stay ahead of the curve — not chase it. #BrandInnovators #AWNewYork #Ryff #VirtualProductPlacement #MarketingLeadership #AdTech
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Steven Cox reposted thisSteven Cox reposted this🍸 Advertising Week New York, we’re bringing the conversation — and the cocktails. Catch our EVP Global Marketing, Andrew Humber, in a Fireside Chat on how AI-powered brand integration is rewriting the rules of in-scene advertising. Andrew has been a bold champion of Ryff’s mission from day one — expect bold ideas, straight talk, and a glimpse at where storytelling is headed next. Then stick around for our Ryff-hosted Cocktail Reception — because the best connections happen offstage. 📅 Monday, Oct 7 🕓 Fireside Chat | 4:00–4:15 PM 🍹 Cocktail Reception | 5:00–7:00 PM No slides. No fluff. Just big ideas and good drinks. #AWNewYork #Ryff #VirtualProductPlacement #AdTech #MediaInnovation
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Steven Cox reposted thisSteven Cox reposted this🎤 Ryff is heading to Advertising Week New York! We’re bringing AI-powered storytelling, virtual product placement, and bold ideas to the industry’s biggest stage — and you’ll find us in multiple spots across the week. Here’s where to catch us: 📅 Mon, Oct 7 | 10:20 AM | Advertising Week NY | Innovation Stage Panel: "How Decked Leveraged In-Scene AI Ads to Create Buzz in New CBS Reality Show" with our very own Andrew Humber (EVP Marketing), joined by partners from DECKED & FINN Partners. 📅 Mon, Oct 7 | 4:00 PM | ADWEEK House Fireside Chat with Ryff → followed by our Ryff Cocktail Reception at 5–7 PM. 📅 Brand Innovators Marketing Leadership Summit Panel at Paramount HQ in Times Square (day TBD). From panels to fireside chats to cocktails — Ryff will be out in force to discuss the future of unskippable advertising, and how brands can connect to audiences outside the ad break. See you in New York 👋 #AWNewYork #Ryff #VirtualProductPlacement #AdTech #Storytelling #MediaInnovation
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Steven Cox reposted thisSteven Cox reposted this❓ Can advertising be sustainable? Every billboard, every TV spot, every digital impression leaves a footprint. In fact, the ad industry generates over 215 million tons of CO₂ each year - equal to 47 million cars on the road. With cities banning high-emission product ads and consumers demanding accountability, the pressure is on. Brands can’t afford to keep advertising “the old way.” 💡 One solution is emerging: Virtual Product Placement. Instead of creating new ads, brands can insert products directly into existing content – seamlessly, digitally, and sustainably. No reshoots, no shipping props, no wasted resources. 👉 Read the full piece to discover how Virtual Product Placement is changing the game. https://lnkd.in/eEYM4zXs #SustainableAdvertising #GreenMarketing #AdTech #VirtualProductPlacement #MarketingInnovation #FutureOfAdvertising #BrandGrowth
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Steven Cox reposted thisSteven Cox reposted this"Brands need to be brave enough to break free from cookie-cutter media plans and find new ways to engage their audiences." That's the message from Ryff's Andrew Humber at last week's Brand Innovators event at EMPIRE in San Francisco. Check out the snippet below for more.... #insceneads #brandinnovators
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Steven Cox liked thisSteven Cox liked thisExcited to share that I earned my AWS Certified AI Practitioner — Foundational credential this month. This certification validates foundational knowledge of AI/ML concepts, generative AI, and responsible AI practices within the AWS products and services. 🚀 #AWS #AI #MachineLearning #Certification #NeverStopLearningAWS Certified AI Practitioner was issued by Amazon Web Services Training and Certification to Christine Salem.AWS Certified AI Practitioner was issued by Amazon Web Services Training and Certification to Christine Salem.
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Steven Cox liked thisSteven Cox liked thisI had a great opportunity to speak on Risk Management this week to the Delta Sigma Pi Business Fraternity chapter at University of Washington Bothell School of Business. This was sharp, engaged and excited group of business students, and based on the questions they definitely recognized the career application of understanding and making risk informed decisions. I was really impressed with the caliber of those in the Fraternity - and pleased to see a number who had attended other guest lectures. Thank you Delta Sigma Pi - Upsilon Psi Chapter and Santiago Gonzalez-Corzo for the invite!
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Steven Cox liked thisSteven Cox liked thisFresh from the printers. Never in my life did I ever think I would end up doing this, or be capable of it. Did I use AI? Yes. But its cheating was so bad often I could not. Fortunately by keeping detailed records and screen shots of the cheats (so I could get the $1000's of credits I ended up getting), I gained another advantage in IP ownership. Since AI can only work on published data and for this work, none existed, I had to draw out 'from my head' the steps needed to feed the various CLI agents. This had another positive effect. Those notes and drawings became prior art. But I didnt realise it at the time but the 1000's of drawings, notes, designs, book annotations all are submissable. But this first stage work I decided to publish. I havent listed them on Amazon yet. They're pretty heavy going. But feedback is welcome.
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Steven Cox liked thisSteven Cox liked thisEVERYONE WANTS TO BE IN THE TELEVISION BUSINESS, BUT WHO'S GOING TO MAKE MONEY YouTube creators are becoming networks. TV manufacturers are becoming content platforms. Retailers like Walmart are moving deeper into streaming, advertising, and commerce. The traditional lines between content creators, distributors, platforms, and audiences are disappearing. After 30+ years in media, and the past three helping build Anoki's AI-powered CTV business, I see an industry being fundamentally reshaped. Distribution is expanding, audiences are fragmenting, and new business models are emerging. But the biggest opportunity and challenge is monetization. The next winners won't simply reach the most viewers. They'll figure out how to turn those evolving relationships into sustainable revenue and enterprise value. Anoki AI
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Steven Cox liked thisSteven Cox liked thisI’m excited to share that I’m now certified in Advanced AI Techniques from Section. Enjoying this curriculum and its changing how I use technology for greater outcomes.Advanced AI Techniques was issued by Section AI to Paul Olson.Advanced AI Techniques was issued by Section AI to Paul Olson.
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Steven Cox liked thisSteven Cox liked this#SeattleAIWeek AI now sits between people and their friends, their customers, their therapists, and in some cases their partners. This panel looks at what that adds and what it displaces: the loneliness it eases and the loneliness it may deepen, the care it brings to people who had none, and the relationships it quietly stands between. 𝗖𝗹𝗼𝘀𝗲𝗿 𝗼𝗿 𝗙𝘂𝗿𝘁𝗵𝗲𝗿 𝗔𝗽𝗮𝗿𝘁: 𝗔𝗜 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗛𝘂𝗺𝗮𝗻 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 ����️: Tuesday, Oct 27 | 1:45 PM 📍: Bell Harbor On stage: Alvin Wang Graylin, Professor of AI & Technology Policy, University of Washington Peter Marcus Kim, Head of Product Marketing (Partnerships), TikTok Yash C., Head of Product for AI Solutions, Prime Video & Amazon MGM Studios Cassaundra Howell, President & CEO, Public Health Solutions Lori DeBortoli, Member of the Board of Advisors, SEATTLE CREATES Technology, public health, and the arts at one table, working through what AI is doing to the way we connect. 🎟️ Reserve your seat for the Summit: luma.com/gi2fceh5 #responsibleai #AISummit
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Steven Cox liked thisSteven Cox liked thishttps://lnkd.in/g_5q36MC I will be speaking at #SeattleAIWeek on developing products and their influence on AI and human connection on October 27th 2026. See y’all there. #WTIA #SeattleAIWeek #AI #ProductManagement
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Steven Cox liked thisSteven Cox liked this53 million Americans have a side hustle. But when it’s time to get paid, they’re expected to use payment tools that were built for formal businesses, with fees to match. My team at Cash App is working to change that. We’re piloting a new experience that lets sole proprietors accept and track payments for goods and services through their personal Cash App account. No transaction fees. No complicated setup. A clearer way to track what you make, and see what it could become. Shoutout to Kristen Anderson and the whole team who laid the foundation for this pilot, super excited for what's ahead! https://lnkd.in/gB9bW_biIntroducing a Simpler Way to Sell Goods and Services Through Cash AppIntroducing a Simpler Way to Sell Goods and Services Through Cash App
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