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Nevine El-Warraky reposted thisNevine El-Warraky reposted thisThe rules of commerce are changing. Agentic commerce represents a fundamental shift in how people discover, evaluate and purchase products and services. When machines begin to influence and even make decisions, the question is no longer just what gets bought—but who gets chosen. Our new report, Agentic commerce: Make your brand unmissable, explores what happens when AI agents enter the buying journey at scale. Who wins? Who disappears? And what do leaders need to do now to stay visible and relevant? To understand where this is headed and how fast, we partnered with AI-based behavior modeling pioneer Aaru to simulate how agent-mediated commerce will evolve over the next two years. The signal is clear: within the next 18 to 24 months, our demand simulation indicates that a majority of consumers will likely complete purchases in AI conversations that did not start with an intent to buy. Brands now have two audiences: the person and the agent acting on that person’s behalf. Companies that adapt their offerings, data and enterprise foundation to be understood and selected by AI agents will pull further ahead with every transaction. Those that don’t risk becoming invisible. Not because customers chose to ignore them, but because an agent did. I’m grateful to Rajat Agarwal, Sean Lyons, and Joshua Bellin for their partnership on this work, and to the many others who contributed their insights. This is the biggest shift in commerce in the last 20 years. The question is no longer if it will impact your organization — but will you be ready when it does. Read the report: https://lnkd.in/gSJ3wAD9 Accenture Song Accenture #AgenticCommerce #Unmissable
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Nevine El-Warraky reposted thisNevine El-Warraky reposted thisAgentic commerce is a generational shift for how we all discover and buy products and services. Value is now shaped across the journey, not just at the point of purchase. And I’m excited for what this means for both companies and people. For customers, it means a whole new way of interacting with organizations and what they have to offer. The entry point? A question asked. For companies, it means when AI agents start recommending, purchasing and transacting, every part of the commerce engine needs to work differently: operation models, payments, supply chain, product data, customer experience, talent. It's not one team's problem. It's an enterprise-wide challenge. Our new report, Agentic commerce: Make your brand unmissable, lays out the strategic choices and the operational changes needed to compete in agent-mediated markets—and how to stay visible. Huge thanks to Ndidiamaka Oteh, Sean Lyons and Joshua Bellin for the partnership on this one. If you're thinking about what agentic commerce means for your organization, I'd welcome the conversation. Read the report here: https://lnkd.in/gFRAvPVd] #Accenture #AgenticCommerce #Unmissable Ami Palan Bob Markham Simone Morandi Junichiro Kurokawa Raj Krishnan Vikalp Tandon Dan Aukland Christine Wang Davide Zibetti Chip Knicker Dimitri Maex James Temple Luke Mills Dave Edmondson Dan Garrison Nevine El-Warraky Nick Law Accenture Accenture Song
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Nevine El-Warraky reposted thisNevine El-Warraky reposted thisMost consumer companies are investing heavily in new data and AI tools, but AI only delivers value when workforce adoption takes hold in everyday work. Leaders must shape this shift and sustain continuous change. The five actions outlined in this new paper, developed in collaboration with the World Economic Forum, provide a good framework to enable the next stage of AI maturity - putting Talent at the core: 1. Ensure CEO-led alignment on a vision that clearly articulates how AI is a true win–win for business and people growth, in a measurable way. 2. Communicate the vision consistently to support the psychological safety workers need to embrace change. 3. Invest in workforce capability by embedding AI training into core workflows—then decisively removing optionality to scale adoption with the right tools. 4. Align incentives and accountability to connect AI adoption outcomes to tangible, individual impact. 5. Build continuous change as a core organizational capability, not a one-time transformation effort. #talent #operatingmodels #culture #leadership #workfroce #change Till Dudler Oliver Wright Javier Rodriguez Kathryn Gramling Tim Good Matt Prebble Karalee Close Karen Fang Grant
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Nevine El-Warraky reposted thisNevine El-Warraky reposted thisExciting news from Google Next - Accenture Song and Google Cloud are expanding our partnership to scale Agentic AI transformation for global enterprises through the new Gemini Enterprise Acceleration Program. A huge shoutout to our UKI Song Commerce and Customer Tech team who have been instrumental behind the scenes with our Google Business Group to help build some of the platforms at the heart of this announcement especially around Agentic Commerce OS and Generative Content OS. We are already seeing real, measurable impact for clients: 99% content quality via AI with 94% cost reduction, 69% efficiency increase in AI Merchandising for commerce platforms, 70% reduction in Brief generation and 15–20% conversion increase for digital sales experiences Incredibly proud of what this team has built. The age of agentic enterprise and agentic commerce is here — and we're just getting started. 🙌 #AgenticAI #GoogleCloud #Accenture #GenerativeAI #UKI #GeminiEnterprise Tom Morgan Vix Jagger Andrew Bell Khadija Hajji Luigi Russo Lauren Edwards Joe Carolan Blaise Abderholden Nick van Nispen Tom LaGatta Sohel Aziz Dimitri Maex Andrew Bell Praveen Gorur Mayank Bhatnagar Scott Alfieri The solution uses advanced generative media capabilities from Google Cloud’s Gemini Enterprise Agent Platform – including Gemini 3.1 Flash Image (Nano Banana) and Veo – coupled with Accenture’s deep expertise in creative production, workflow reinvention, operating model design and talent strategy. https://lnkd.in/euGJCw2V #AgenticAI #GoogleCloud #Accenture #GenerativeAI #UKI #GeminiEnterprise #AgenticCommerceAccenture and Google Cloud Expand Partnership to Scale Agentic Transformation for Global Enterprises with Gemini EnterpriseAccenture and Google Cloud Expand Partnership to Scale Agentic Transformation for Global Enterprises with Gemini Enterprise
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Nevine El-Warraky reposted thisNevine El-Warraky reposted thisLive from #AdobeSummit: @Accenture has been named the 2026 Adobe Customer Experience Orchestration Partner of the Year. Accenture received six awards across Global, Americas, Central Europe, UK & Ireland, and Japan—recognizing our work with @Adobe to help clients design and deliver standout customer experiences. Learn how we’re helping shape the future of digital experiences: https://accntu.re/3NxlYMI
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Nevine El-Warraky reposted thisJust when you thought you 'got' Song.. did you really? This is the reinventor's trajectory! Keeping pace with clients and technology means the right partner needs to change as well, which is perhaps why outsiders find it hard to keep up. In this phenomenally wide-ranging, well researched piece on Accenture Song's business, you are bound to learn more. From Ewan Larkin, with contributions from Brian Bonilla. Featuring Ndidiamaka Oteh, Nick Law, Sean Lyons, Nevine El-Warraky, Neil Heymann, Arun C Kumar, Ami Palan, Dimitri Maex. Helen Kim.Nevine El-Warraky reposted thisWhat exactly does Accenture Song do? That's a question many people in the industry have asked for years, particularly since the company acquired Droga5 nearly seven years ago. Song is known for its tech savvy, but its place in the agency ecosystem can be harder to pin down. After spending time inside its Manhattan West headquarters (where I met a Boston Dynamics robot dog and played with a 3D printer making custom jellybeans from AI-generated flavor combinations), that ambiguity starts to make a bit more sense. The short answer is that Song is trying to be a bit of everything—part consultancy, part agency—helping brands better connect marketing, tech, commerce and customer experience. It’s also moving further into agencies’ turf through media, while rejecting principal-based buying in favor of a more transparent approach. In my latest for Ad Age, I take a closer look at why Song still feels like “an enigma”—and why it’s now trying harder to explain itself. 🔗 : https://lnkd.in/eBRPB64CInside Accenture Song, the ad industry’s $20 billion enigmaInside Accenture Song, the ad industry’s $20 billion enigma
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Nevine El-Warraky reposted thisFor the 20th year in a row, Accenture has been recognized by Brand Finance as one of the world’s most valuable brands. Thank you to our remarkable people for helping us reach this milestone. Every day, your passion, ingenuity and relentless focus on innovation inspire us all.Nevine El-Warraky reposted thisBrand Finance has recognized Accenture as one of the world’s most valuable brands for the 20th year in a row. Thank you to our people who put reinvention into action every day — through the way they show up, work together, and bring their expertise to what matters most. #Reinventors #BFGlobal500 [Video description: An animation announcing that our brand value and strength are at an all-time high as one of Brand Finance’s Most Valuable Brands in 2026, and number one in our industry for the eighth year in a row.]
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Nevine El-Warraky reposted thisNevine El-Warraky reposted thisProud moment for our Consumer Industry team. Honoured that our team has been recognised with Gold for the 9th consecutive year in the Financial Times UK’s Leading Management Consultants ranking 2026. Most of all, thank you to our clients for the trust and partnership - and congratulations to the team across projects, markets and disciplines. https://lnkd.in/emtBzYus #ConsumerGoods #CPG #UK #Strategy #OperatingModel #Growth #Innovation #AI #GenerativeAI #TeamWork #Gratitude Alessandra Zanetti Nick Diamond Kaustubh (Kaus) Rajnish Samuel Holmes Tom Gowing Alexander Kuznetsov Denise Chuah Ankur Sabharwal Chris Williams Stuart Chalmers Oliver Wright Karen Fang Grant Muqsit Ashraf Angelo d'Imporzano Davide Chiarioni Marlize Claasen Kenneth Munie Tom Merry Jonathan Keane Matt Prebble
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Nevine El-Warraky shared thisAn amazing community! Thank you Reem ElsayedNevine El-Warraky shared thisJanuary can be a strange month. The excitement of a new year meets grey skies (to which London is no stranger!), long to-do lists, and a quiet return to routine. At Accenture UK & Ireland’s MENA Network, we chose to start the year a little differently - by coming together through language, culture, and creativity. The past few weeks reminded us why this community exists: ✨ Arab Language Week, starting with a virtual Arabic class in partnership with NaTakallam , where our network members were fascinated by the differences between the Arabic and Latin alphabets - from structure and direction to sound and expression. 🎨 A pottery hand-painting session in our London office, practicing the newly learned Arabic alphabet - learning by doing, and enjoying the meditative aspect of it. 🥖 And this week, a hands-on Turkish bakery workshop with the iconic BREAD AHEAD , bringing tradition and warmth into the middle of winter while sharing some stories. I’m incredibly proud of the energy and openness our community has shown as we step into the year ahead. This is how we beat the January blues 🩵🌧️ Thanks to our committee for all the efforts pulling this together Sarah Shokr Adame abid! 👏 Thank you to everyone who joined, learned, painted, baked, and shared. More to come. 🌍 #InclusionAndDiversity #MENA #Culture #Belonging #Language #Community
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5d
So sorry for your loss Nina. I know how much she meant to you xx
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Nevine El-Warraky liked thisNevine El-Warraky liked thisWho’s shopping your brand - consumers or their agents? In our new research we explore how agentic commerce can remake markets - including simulations with a panel of 50,000 synthetic consumers. https://lnkd.in/gqQGY8aB Ndidiamaka Oteh Joshua Bellin Agneta Björnsjö Jennifer Ducarre (née Evans) Maria Mazzone Till Dudler Nevine El-Warraky Oliver Wright Kathryn Gramling
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Nevine El-Warraky liked thisNevine El-Warraky liked thisThis week has been a powerful reminder of the value of community and coming together. In London, our M+C Community Day connected colleagues across marketing and communications from our London and Dublin offices for business updates, practical AI hacks, and some fun along the way. The perfect example of how learning and connection go hand in hand. Thank you Anthony Greaves and Charlotte Gyetvai and many others for organizing. After attending a hugely inspiring session hosted by CEO of UK&I Matt Prebble, I then spent time with friends and colleagues from Accenture’s Consumer Goods, Retail and Travel industry group. So special to be in the same room together. Thank you Kathryn Gramling for bringing us together. A particular highlight was meeting fellow communications leaders to exchange perspectives on how we’re all approaching media and communications in the AI era. Grateful for the energy, ideas and shared ambition. Here are your close-ups: Isiah Willis, III Thomas Täuber Brooks Kitchel Maria Mazzone Lauren Burrows (Bensadoun), MBA. Until the next time....
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Nevine El-Warraky liked thisNevine El-Warraky liked thisCXO partner of the year, a first for Accenture UKI, building on our award for EMEA. Adobe are a phenomenal organisation right at the heart of our clients most ambitious AI-led customer transformations. This is particularly true for our financial services clients as we fuse ever deeper insight and compelling creative in the pursuit of leading engagement. Congratulations James R Walkling Alex Dickerson Leander D'Arcy Katrina Harianto Francesca Page and thanks for your ongoing partnership Oliver Rice John Lilly
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Nevine El-Warraky reacted on thisNevine El-Warraky reacted on thisAgentic commerce is a generational shift for how we all discover and buy products and services. Value is now shaped across the journey, not just at the point of purchase. And I’m excited for what this means for both companies and people. For customers, it means a whole new way of interacting with organizations and what they have to offer. The entry point? A question asked. For companies, it means when AI agents start recommending, purchasing and transacting, every part of the commerce engine needs to work differently: operation models, payments, supply chain, product data, customer experience, talent. It's not one team's problem. It's an enterprise-wide challenge. Our new report, Agentic commerce: Make your brand unmissable, lays out the strategic choices and the operational changes needed to compete in agent-mediated markets—and how to stay visible. Huge thanks to Ndidiamaka Oteh, Sean Lyons and Joshua Bellin for the partnership on this one. If you're thinking about what agentic commerce means for your organization, I'd welcome the conversation. Read the report here: https://lnkd.in/gFRAvPVd] #Accenture #AgenticCommerce #Unmissable Ami Palan Bob Markham Simone Morandi Junichiro Kurokawa Raj Krishnan Vikalp Tandon Dan Aukland Christine Wang Davide Zibetti Chip Knicker Dimitri Maex James Temple Luke Mills Dave Edmondson Dan Garrison Nevine El-Warraky Nick Law Accenture Accenture Song
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Nevine El-Warraky reacted on thisNevine El-Warraky reacted on thisThe rules of commerce are changing. Agentic commerce represents a fundamental shift in how people discover, evaluate and purchase products and services. When machines begin to influence and even make decisions, the question is no longer just what gets bought—but who gets chosen. Our new report, Agentic commerce: Make your brand unmissable, explores what happens when AI agents enter the buying journey at scale. Who wins? Who disappears? And what do leaders need to do now to stay visible and relevant? To understand where this is headed and how fast, we partnered with AI-based behavior modeling pioneer Aaru to simulate how agent-mediated commerce will evolve over the next two years. The signal is clear: within the next 18 to 24 months, our demand simulation indicates that a majority of consumers will likely complete purchases in AI conversations that did not start with an intent to buy. Brands now have two audiences: the person and the agent acting on that person’s behalf. Companies that adapt their offerings, data and enterprise foundation to be understood and selected by AI agents will pull further ahead with every transaction. Those that don’t risk becoming invisible. Not because customers chose to ignore them, but because an agent did. I’m grateful to Rajat Agarwal, Sean Lyons, and Joshua Bellin for their partnership on this work, and to the many others who contributed their insights. This is the biggest shift in commerce in the last 20 years. The question is no longer if it will impact your organization — but will you be ready when it does. Read the report: https://lnkd.in/gSJ3wAD9 Accenture Song Accenture #AgenticCommerce #Unmissable
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Nevine El-Warraky liked thisNevine El-Warraky liked thisIt is a first for me! Excited to be at #OMR26 — one of those rare opportunities to zoom out and reflect not just on where our industry is going, but what it means for us as humans navigating it. Here’s what I’ll be tuning into next week 👇 🔹 Predictions 2026 – exploring what lies ahead 🔹 Being Found vs Being Chosen – a question that feels deeply human in an AI-driven world 🔹 Rise of AI Agents – how decision-making and data are evolving 🔹 30 Years After Independence Day – storytelling, creativity, and the future of cinema & AI What connects all of this for me:As AI reshapes how we discover, decide, and create, it also challenges us to rethink what remains uniquely human — judgment, taste, creativity, empathy. That’s the space I’m most curious about. Looking forward to all the meaningful connections happening while we are there! Thank you Dul Seo, Isabelle Gardt & teams for the kind invite 🙏 If you’re at OMR, I’d love to exchange thoughts—what’s on your agenda? #OMR #OMR26 #AI #Marketing #DigitalStrategy #FutureOfWork Generation CEO e.V.
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Nevine El-Warraky liked thisNevine El-Warraky liked thisProud to see us accelerating growth in Q1 at The HEINEKEN Company! I especially want to highlight: - We gained or held share in around 60% of our markets - We grew Premium up 5.8%, led by our flagship Heineken® growing 6.9%. Global Brands were up by 5.7%, with both Amstel and Desperados growing by a high single-digit - Our LoNo segment grew by double-digits - FreddyAI, the biggest commercial transformation HEINEKEN has ever seen, is moving with pace - We are accelerating on an historic number of pilots in our innovation pipeline None of this could be possible without our passionate people who ignite the HEINEKEN Magic every day through art, science, and courage. Thank you to everyone's hard work! Let's keep focusing on our consumers and customers and accelerate growth together!
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