“I had the pleasure of working with Natalie Gullatt at Artera, where she played a key role on our MarCom team in our Customer Lifecycle and Growth Marketing group. She developed and executed strategies that effectively nurtured and retained post-purchase customers, driving both engagement and revenue growth. Her ability to analyze customer feedback and market intelligence helped shape impactful campaigns and initiatives that truly resonated with our audience. Natalie’s collaborative nature and strong communication skills allowed her to work seamlessly with cross-functional teams, ensuring that marketing efforts aligned with broader business objectives. She also brought a forward-thinking approach, leveraging AI tools to enhance our marketing strategies while staying mindful of corporate governance and IT policies. I especially appreciated her creativity and partnership when working with her on new social media initiatives and campaigns. With her data-driven mindset and focus on continuous optimization, Natalie was instrumental in measuring campaign performance and maximizing ROI. She’s a strategic, results-oriented professional who consistently delivered outstanding results, and I highly recommend her for any role in customer marketing and growth.”
About
Experience & Education
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InvoiceCloud, Inc.
View Natalie’s full experience
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Honors & Awards
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CustomerX Impact Awards, Market Trailblazer Finalist
CustomerX Impact
The CustomerX Impact Awards, celebrates high-achieving CMA professionals seeking to mobilize customers and use their brand advocacy to drive company growth in measurable ways. The award categories highlight customer growth strategies that go beyond case studies, reference calls, and testimonials. They emphasize CMA growth from initiatives such as penetrating a new market, launching a new product, surpassing specific competitors’ efforts, executing strategic customer review programs, and…
The CustomerX Impact Awards, celebrates high-achieving CMA professionals seeking to mobilize customers and use their brand advocacy to drive company growth in measurable ways. The award categories highlight customer growth strategies that go beyond case studies, reference calls, and testimonials. They emphasize CMA growth from initiatives such as penetrating a new market, launching a new product, surpassing specific competitors’ efforts, executing strategic customer review programs, and cross-sell, upsell, and retention and expansion campaigns.
The Market Trailblazer Award 🌟 recognizes CMA professionals who have the biggest impact on their organizations’ growth through world-class, customer-centric programs. -
2023 Customer Marketing Ones to Watch Award
Customer Marketing Alliance
This list is a representation of the industry as it is as a whole, so we're not just giving you a list of influencers or accounts with big followings on social media.
These names are those who are old and new to customer marketing, with a variety of work styles and backgrounds to offer you unique and notable names to add to your network. -
2022 B2B Marketer to Watch
Revenue Marketing Alliance fka B2B Marketing Alliance
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2021 B2B Innovator Award, Marketing Mentor
Demand Gen Report
Demand Gen Report's annual B2B Innovator Awards, recognizes some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs.
Garnering more than 100 nominations from B2B executives across verticals this year, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative…Demand Gen Report's annual B2B Innovator Awards, recognizes some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs.
Garnering more than 100 nominations from B2B executives across verticals this year, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large.
All 26 winners were recognized during a special ceremony at the B2B Sales & Marketing Exchange in Boston, Mass. on Aug. 11, 2021. -
Honors and Awards
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100 Senior Honorary, Dean's List (2011), Most Outstanding Community Servant, 100 "We Are Emory" Community Builder, Emory Class Gift Award, Atlanta Journal Constitution Cup - Best All Around Senior, Volunteer Emory Staff Member of the Month, Emory Annual Fund Caller of the Week
Organizations
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Black Marketers Association of America
President
- PresentBlack Marketers Association of America (BMAA) is the first official organization that connects, celebrates and uplifts Black/African American marketing professionals who specialize in the marketing field to one another. As the leader of this organization, I - Build and lead a team of 7 people leaders to implement mission of BMAA and grow the organization to improve the marketing industry for Black Marketers and overall - Coordinate with members to ensure members’ responsibilities to the…
Black Marketers Association of America (BMAA) is the first official organization that connects, celebrates and uplifts Black/African American marketing professionals who specialize in the marketing field to one another. As the leader of this organization, I - Build and lead a team of 7 people leaders to implement mission of BMAA and grow the organization to improve the marketing industry for Black Marketers and overall - Coordinate with members to ensure members’ responsibilities to the organization are being met with respect to planning, organizing, and executing BMAA activities and events. - Manage and work within established budget guidelines from the Director of Accounting & Finance - Manage legal structuring of BMAA
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American Marketing Association
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Delta Sigma Theta Sorority, Inc.
Member
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National Black MBA Association
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