Klee Young

SEO is no longer just about where you rank on Google. Semrush shared a recent study on AI search reveals a new layer of visibility. When ChatGPT delivers an answer, it often pulls from sources like Reddit, Quora, Stack Overflow, and Wikipedia. Not from branded blogs. Not from polished landing pages. Not even from top-ranking SEO sites. This shows a shift in how AI models define authority. They favor content that is clear, helpful, and grounded in real conversations. Community platforms and Q&A threads are winning because they deliver context-rich answers in the format these models understand best. Key takeaways from the study: - AI search draws from a much broader range of sources - Visibility is not tied to Google rankings - Community content and niche expertise carry more weight than ever As AI-driven search grows, content distribution needs to evolve. The most impactful touchpoint may no longer be your homepage. It might be a single Reddit comment that answers a question better than any blog post ever could. Full article here: https://lnkd.in/gA3sgCBT How are you rethinking content in light of this shift?

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Most marketers overcomplicate their planning process. But with ChatGPT, you can map out a full marketing campaign in under 30 minutes... if you know how to guide it. Here’s the exact 3-prompt workflow to build sharper, faster marketing plans: 1. Brainstorm content ideas I need to create a marketing campaign for [product/service]. Here’s what you need to know: [INSERT NOTES AND CONTEXT INCLUDING GOALS, TARGET AUDIENCE, BUDGET, ETC] 2. Build the strategy & messaging Now develop the campaign’s positioning and key messaging. Summarize: the core message, the problem it solves, the emotional trigger that drives action, and the primary call-to-action. 3. Map out the execution plan Turn this strategy into an actionable rollout plan. Outline: the key channels & content needed, timeline for execution, and KPIs to measure success. Simple. Strategic. Repeatable. — 📋 Want the full system? Join the waitlist for The Strategic Marketing Plan Playbook: https://lnkd.in/g7PB9huV

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After 15 years in corporate as an SEO, I’ve seen more SEOs fail from corporate politics than from Google updates. Agency folks especially struggle moving in-house because the game is different. My advice after all these years in enterprise SEO: - Take your PTO – I used to believe rankings would collapse if I stepped away. They do not. Burnout ruins judgment far faster than a week offline. - Document everything – Ideas, tests, dips/rises in traffic, even hallway conversations. A minor decision today can resurface months later as a major escalation. - Trust carefully – Collaboration is essential, but I learned not everyone who smiles in meetings is on my side. - Do not overstay – My biggest career growth came when I changed companies every 1-3 years. Staying too long rarely results in a promotion. - Respect cross-team partners – IT, analysts, engineers, and admins have saved me and my projects more times than I can count. They are allies, not support staff. - Detach emotionally – Leadership skepticism about SEO is rarely personal. It is a negotiation about resources and priorities, not a reflection of worth. - Listen first, talk later – In my early years I thought I had to prove I was the expert. Results earned credibility more than my words ever could. - Avoid gossip and SEO fights – I learned many many years ago that my time spent debating was wasting too much energy instead of influencing. Now I document my position and move on. - Guide through questions – Some of my biggest wins came when stakeholders work through to the solution themselves. Questions open doors. - Keep perspective – We are not saving lives. Most urgency is manufactured. SEO is a long game, and patience wins.

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Let’s talk money. SEO salaries are one of the most debated topics in the industry. But here’s the truth: • They vary wildly by region. • They swing based on agency vs. in-house. • And often, the title doesn’t match the band. Some real data points we’ve seen: • A “Head of SEO” in Manchester earning $95K, while a Senior Manager in New York pulls $140K+. • A mid-level technical SEO in Boston at $120K, but in Dallas, the same role is closer to $80K. • Equity is creeping into senior SEO roles, but only at larger SaaS and eCom orgs. So what do you do as a candidate? 1. Know your market data. Don’t negotiate blind. 2. Frame your value in outcomes. Employers pay more when you show revenue impact, not just rankings. 3. Be willing to walk away. Sometimes the band isn’t wrong for you, the environment is. Have you ever left money on the table because you didn’t know what bands looked like in your market? There's a quick solution to getting there:  www.salaryguide.com

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Instagram's added new retention insights for Reels, so you can see which parts of your video are boring your audience. It's also added a new "Skip Rate" metric to help you understand which of your clips are failing to resonate. Full story: https://lnkd.in/ggsCDdbT

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SEO isn’t dead. In fact, it’s more important than ever, especially for physical retail. Consumers still Google where to shop, eat, or go. Google Maps is a powerful discovery tool. But here’s the catch: you don’t need to pour your ad budget into PPC. Instead, optimize organically for the search terms your consumer groups are using. Students are searching differently from new parents. Healthcare workers have unique needs. Own those search terms. Not with ads but with community-driven, identity-focused optimization. Stop feeding the ad giants and start feeding your brand. Read the full guide: https://lnkd.in/erRgEpNh

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The easiest way to rank in 2025? Don’t launch a site. Launch a system. 1️⃣ Aged domain w/ backlink profile 2️⃣ Parasite pages for high comp KWs 3️⃣ Programmatic AI site for ultra longtails 4️⃣ CTR & user signal manipulation 5️⃣ High ticket lead monetization where possible You don’t need a blog. You need a f*cking pipeline!

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Everyone talks about keyword research tools... But your best SEO insights? They’re buried in plain sight, inside your competitors’ reviews. Here’s why that matters: ➝ Real customers don’t talk like tools. They use messy, honest, high-converting language. ➝ 3-star reviews = a roadmap to unmet expectations (aka your next angle). ➝ Review mining uncovers mid-tail gems you won’t find in keyword software. If you want your listing to sound like it was written by a customer, not ChatGPT, this is where you start. Grab the full SEO playbook (yes, the one we use ourselves): https://bit.ly/44t7uDs

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𝗬𝗼𝘂’𝗿𝗲 𝗻𝗼𝘁 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲. 𝘠𝘰𝘶’𝘳𝘦 𝘫𝘶𝘴𝘵 𝘣𝘰𝘳𝘪𝘯𝘨. SEO isn’t dead. Social isn’t saturated. Your market isn’t “too competitive.” You’re just not saying anything new. Or loud enough. Or with enough conviction. The fix? → Say something polarizing → Package it smart → Own a repeatable lane It’s not crowded if you lead.

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Agents are just buzz? Maybe not… Jordan M. Strauss just ran an end-to-end SEO workflow (GSC data, striking distance keywords, competitive scraping, and on-page optimization) all inside a single agent on NinjaCat. No tabs. No tool-switching. Just strategy, speed, and smart suggestions. Agents aren’t hype when they actually help you win.

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LinkedIn Ads might have the best targeting in paid social… But that doesn’t mean the right prospects are seeing your ads. It’s still shockingly easy to burn budget on the wrong clicks. In this KlientBoost Kitchen episode, our Director of Ops, Robert Childers breaks down: ⚠️ The most common targeting mistakes we see on LinkedIn 🔍 How to fix them to improve lead quality 💸 Why bad targeting = wasted spend (even if your creatives are 🔥) (+ tons more valuable insights to improve your paid ads demands gen) 🎧 Listen here: https://lnkd.in/ePi6d_-Y

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If your CRO agency is only running UI/UX tests you’re leaving most of the money on the table. Because most agencies stop at Level 1 of testing. They’ll tweak a button. Rewrite a headline. Maybe test a layout shift. And sure, those things can move the needle. But they’re just scratching the surface. If you're serious about scaling profitably, especially with rising CAC and squeezed margins, you need to operate on all three levels of testing. This is CRO 2.0 - Customer Revenue Optimisation. I had a great chat with Alex McEachern 💎 at Intelligems recently, and this framework came through clearly. Here’s how it breaks down: Level 1: On-page testing This is what most people think CRO is. Buttons, headlines, PDP tweaks, layout changes. You're nudging conversion rate or AOV up. Example: bundling skincare products into “routine kits” to increase basket size. These tests are quick and measurable, but they only optimise what's on the surface. If you stop here, you're optimising the symptoms, not the system. Level 2: Beyond-the-page testing Now you're optimising how the business actually works behind the scenes. Things like: - Pricing structures - Shipping thresholds - Promotions and offers These levers impact both conversion and profitability - especially as acquisition costs rise. One brand we audited recently saw their CPM double in 30 days. Same ads. Same targeting. No change in website performance. If you’re not testing margin protection in that environment, you're relying on the whims of Meta to stay profitable and spoiler alert- they don't care. Level 3: Business decision testing This is where CRO becomes a company-wide growth engine. You're testing operational strategy, not just customer-facing tweaks. Examples: - Flat-pack vs pre-built shipping - Trialling subscriptions with a small cohort - Soft-launching new products to validate demand - Testing internal tools that reduce cost or increase capacity This is business model optimisation. And it's where compounding growth happens. Most brands, and most agencies, never get past Level 1. Some touch Level 2. Very few even think about Level 3. But if you want sustainable, profitable growth - all three levels matter. This is the difference between CRO as a service, and CRO as a growth engine. P.S. If you want to test deeper growth levers before Black Friday, now’s the time. Drop a comment or DM me - happy to walk through your testing layers.

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SEO is evolving—fast. And AI is quietly rewriting the rules. With AI-powered search results, chat-based assistants, and zero-click answers... Being “ranked” isn’t enough anymore. Here’s where smart dealerships are leaning in: -> Content that answers real questions. AI scrapes and summarizes. If your content isn’t useful, it won’t surface. -> Structured data = clarity. AI looks for clean signals to understand who you are and what you do. Schema markup isn’t optional anymore. -> Local authority matters more than ever. The rise of AI doesn’t replace local relevance—it amplifies it. Dealers who show up with purpose win. -> Speeeeeeeeed. Right Kyle Mountsier ??? This shift isn’t about doing more SEO. It’s about doing it more intentionally. Because the future of search isn’t just about visibility— It’s about being understood by our target audience. What would you add? #SEO #automotiveindustry #cardealership

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SaaS PPC yields an average of ~$2 for every $1 invested, and conversion rates are higher than organic traffic, but... ⚡ The landscape has gone through such a big shift that deals now require an average of 266 touchpoints (a 19.8% jump from 2023!). AI Agents are making everyone rethink their approach. Some even say PPC is a bygone era 🏮 We spoke to PPC experts, including our co-founder Sabarinathan R, and we did some digging on what’s exactly happening with PPC. We’ve put together our findings in this SaaS PPC Guide, which is a detailed, elaborate article on all things PPC, from challenges and opportunities to AI agents 🤖 The link to the guide is in the comments below. Performance marketers trying to navigate the 2025 storm - this is particularly useful for you! #performancemarketing #saasmarketing #ppc

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