Kipp Bodnar

Measurement isn’t about counting clicks, it’s about building a healthy funnel 🔑 The Evaluate & Maximize phase gives you the tools to look beyond surface metrics, connect activity to ROI, and keep your pipeline strong. Hear from leading global marketing executives, including Personio’s Alex Venus, and learn how smart reporting and experimentation fuel long-term growth: https://lnkd.in/e9gFqwXK

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Too many B2B teams say they’re “doing ABM” when the reality is… they’re just running lead-gen with a target account list slapped on top. This MarTech article outlines the real issues holding companies back — misaligned KPIs, weak ICP definition, disconnected data, and programs built for volume instead of precision. Modern ABM requires more than intent signals and display ads. It demands operational clarity, high-fidelity data, and programs built around actual buying behavior — not guesses. 🔗 Article: https://lnkd.in/gPTJwxBf #ABM #DemandGen #B2BMarketing #RevenueGrowth #PrecisionMarketing #Activate_ms

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🚀 New Blog Just Dropped: What is Intent Data in B2B Sales? Every B2B buyer leaves behind a trail of signals. The smartest revenue teams? They're not just watching - they're acting. In our latest blog, we unpack: 📌 What intent data really is (beyond the buzzword) 📌 How it helps sales teams prioritize the right accounts 📌 Ways to use it for timing, personalization, and pipeline acceleration 🔍 If you're looking to improve deal velocity and align GTM teams around real buyer behavior - this is your playbook. 📖 Read the full blog here: [https://lnkd.in/gyCFnNtH]

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Performance Max users (over 1M+ of you!), this is a big one. We're rolling out new reporting in Performance Max to provide marketers with greater visibility and actionable insights as part of ongoing improvements to meet customer needs as they embrace AI-powered advertising. Here’s what’s new (and what’s next): ✅ Channel-level reporting: Visuals that show you exactly how Performance Max is driving results across Search, YouTube, Display and more. ✅ Full search terms reporting: Get the same granularity of Search reporting you do for Search and Standard Shopping campaigns ✅ Expanded asset insights: View clicks, impressions, and cost at the asset level to double down on what’s working. ✅ Channel diagnostics: Spot and fix performance blockers with proactive, channel-specific recommendations. https://lnkd.in/ekuBRzdN

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Too many SaaS teams obsess over winning new deals—and miss the silent killer: churn. Churn doesn’t just shrink revenue. It drags down LTV, spikes CAC, and stalls growth before it compounds. Smart teams treat churn like a pipeline metric: → Measured early → Owned across teams → Fixed with precision If you’re scaling SaaS and churn’s creeping in, this is your playbook: https://lnkd.in/gYtymTbj

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If your Account-Based Marketing program isn’t driving real pipeline growth, it’s likely not the strategy - it’s the execution. Here are 5 common ABM pitfalls holding teams back in 2025 and what to do instead: ✅ Poor targeting with shallow data ✅ Sales & marketing misalignment ✅ Generic messaging for complex buyers ✅ Missing mid-funnel engagement ✅ Weak measurement and attribution Swipe through this carousel to upgrade your ABM approach - from vanity metrics to verified impact. 💼 Need help turning intent into revenue? Let Acceligize help you build a smarter ABM engine. 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬:🔗 https://lnkd.in/dEn4Yf4E #ABM #AccountBasedMarketing #B2BMarketing #GTMStrategy #PipelineAcceleration #RevenueMarketing #Attribution

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When Hootsuite wanted to reduce years of Marketo complexity ahead of a platform consolidation, they didn’t rebuild — they reimagined. Together, our teams stripped out legacy programs, standardised automation, and optimised workflows. The result: → 90% reduction in Marketo Programs → 80% fewer total assets → 800+ fields cleaned & catalogued Proof that you don’t need a costly migration to modernise. You just need clarity, process, and the right partnership. How much of your marketing tech debt is actually self-inflicted? #Marketo #B2BMarketing #RevenueAcceleration

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If your leads don’t respond, do your follow-ups know what to do next? SmartReach.io’s Conditional Multichannel Drips give you full control to build if-this-then-that workflows across Email, LinkedIn, SMS & more. No response after 2 emails? - Auto-trigger a LinkedIn message. Opened your email but didn’t click? - Send a contextual SMS. Clicked your link but ghosted the meeting? - Hit them with a re-engagement email. This is how high-performing sales teams personalize at scale—without wasting time on manual follow-ups. You stay in the driver’s seat, while your outreach adapts based on real-time actions (or inactions). Whether you're an SDR, a Growth Marketer, or a Founder, this is how you run smarter outbound campaigns that actually convert. Start using behavior-based outbound automation today 🚀 📌 Learn more and try this feature inside SmartReach.io → https://lnkd.in/dhXbRPQW #SalesAutomation #B2BSaaS #ColdOutreach #SalesEngagement #SmartOutreach #SmartReach #Dripcampaign #featurebreakdown

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Ready to hit B2B marketing out of the park in 2025? This guide breaks down ABM into bite‑size brilliance: pick the ABM flavor that fits your ambition high‑touch One‑to‑One, scalable One‑to‑Few, or AI‑powered One‑to‑Many. Then unite sales and marketing under a shared scoreboard, assemble your dream team, and define success with account‑level metrics. Craft killer ICPs, score accounts using intent signals, and serve each role in the buyer’s journey personalized messaging. Test fast, measure smart, and let feedback drive the play. Want ROI that pops without a massive budget? This is your blueprint. #AccountBasedMarketing #ABMStrategy #B2BMarketing #MarketingPlaybook #TargetedMarketing #DemandGeneration https://lnkd.in/gzGfGTBu

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