About
Articles by John
Activity
7K followers
Experience & Education
Licenses & Certifications
Volunteer Experience
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Volunteer, C-Level Marketing Committee Chair, STEM Committee Member, APEX Awards Judge
Colorado Technology Association
- Present 18 years
Science and Technology
Publications
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All Marketing Is Local, The Social Selling Edition
CreateSpace/Amazon/Kindle
See publicationA common sense approach to marketing your business. Tip O’Neil was Speaker of the House during the presidencies of Gerald Ford, Jimmy Carter and Ronald Reagan. He said “All politics is local.” “We can start solving national problems by making connections at our own grassroots level”. "Because," he said, "all politics is local." The key word is “connections”. National advertising and marketing can be great, but if it isn’t connecting with your local customer it is not working. I always come back…
A common sense approach to marketing your business. Tip O’Neil was Speaker of the House during the presidencies of Gerald Ford, Jimmy Carter and Ronald Reagan. He said “All politics is local.” “We can start solving national problems by making connections at our own grassroots level”. "Because," he said, "all politics is local." The key word is “connections”. National advertising and marketing can be great, but if it isn’t connecting with your local customer it is not working. I always come back to a vision from the 1950’s of two neighbor women talking over the waist high fence. They’re talking about everything from what’s new with the family to their favorite store, car and dish soap. That is true word of mouth marketing and truly reinforces that all marketing is local. All Marketing Is Local is a common sense approach to marketing your business. Discussions around Mass Media, Print advertising, Direct mail, trade shows, website, digital and online media, search engine optimization, email marketing, social media, and word of mouth.
Honors & Awards
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Top America's Marketing Performer
Cloudflare
Cloudflare's Top Americas Marketing performer for Q2 2022. In recognition of outstanding performance.
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GTM Embracing The Grind Kanto-Sho Award
Sumo Logic
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Volunteer of the Year, APEX Award
Colorado Technology Association
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Platinum Inspired Recognition Award
Hitachi Data Systems
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Diamond Inspired Performance Award
Hitachi Data Systems
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Guilda H.
Guilda H.
I lead Salesforce's Global 400+ Marketing Customer Advocacy Program, where my mission is to ensure our customers not only succeed but thrive. By building strong, lasting relationships, I help customers maximize the value of their Salesforce investment and unlock new opportunities for growth.<br><br>In my role, I’m dedicated to developing strategies that align with both our customers’ needs and Salesforce's business goals. I take pride in connecting with customers, understanding their challenges, and crafting solutions that drive real, meaningful outcomes. My focus is always on fostering customer loyalty, satisfaction, and long-term success.<br><br>What drives me is the ability to amplify customer voices across the organization, ensuring their stories are heard and celebrated. I’m passionate about creating a customer-first culture and leading initiatives that make a tangible impact. Beyond that, I love empowering individuals through community programs that support career growth and personal development, helping people reach new heights both professionally and personally.<br><br>I am is always looking to collaborate, speak at events and create something extraordinary.<br><br>Related Experience: <br>Solutions and Product Marketing<br>Team Development and Leadership<br>Strategy, Planning and Operations<br>Strong Executive Relationship Management Skills<br>Key Presenter of CRM Product Solutions <br>Onboarding and Enablement<br>Budgeting<br>Events and Programs
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