Joe Balestrino - Google Ads Expert
New York City Metropolitan Area
10K followers
500+ connections
About
Services
Articles by Joe Balestrino -
Activity
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If you're spending money on Google Ads and not sure where it's going — read this. Most accounts I audit have the same problems: • Wrong conversion…
If you're spending money on Google Ads and not sure where it's going — read this. Most accounts I audit have the same problems: • Wrong conversion…
Shared by Joe Balestrino - Google Ads Expert
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One of the biggest differences between working with an agency and working with me? Response time. Here’s how it usually works with agencies: ❌ You…
One of the biggest differences between working with an agency and working with me? Response time. Here’s how it usually works with agencies: ❌ You…
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The Google Ads Mistake That Wastes the Most Money One of the biggest mistakes I see in Google Ads? Putting everything into one ad…
The Google Ads Mistake That Wastes the Most Money One of the biggest mistakes I see in Google Ads? Putting everything into one ad…
Shared by Joe Balestrino - Google Ads Expert
Experience & Education
Volunteer Experience
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SEO / PPC Consultant
Every Mother Counts
- Present 10 years 8 months
Human Rights
I helped the organization procure $120,000 via Google grants allowing "Every Mother Counts" to advertise on Google (Adwords) for free (up to $10,000 a month) to bring awareness and donations to their cause.
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SEO Consultant - Non Profit
CityDance, Inc.
- Present 9 years 3 months
Arts and Culture
Improving search visability and increasing brand awareness through SEO.
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Adwords Expert For Non Profits - Google Grant Management Expert
Cure Alzheimer's Fund
- 3 years 2 months
Health
Managed Google grant account to increase awareness and donations.
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Google Grant Expert - Google Grant Management
Bagito
Children
Improved conversions and CTR to conform with Google's new guidelines. Took CTR from 2% to 6%!
Publications
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Top 5 Paid Search Ad Mistakes Small Businesses Make
searchenginejournal.com
See publicationI decided to dedicate this article to those top mistakes. Hopefully, you aren’t making these mistakes, and if you are, you now know how to fix them.
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Personal Branding Interview
Dan Schawbel
"Today, I spoke to Joe Balestrino, who is an SEO expert and writer for blogs such as Search Engine Journal. In this interview, Joe explains how companies can be successful without internet marketing, what we could know about with Google real-time search, lists some SEO strategies, mistakes people make when optimizing their sites, and argues that social media is not the new SEO."
Other authorsSee publication -
An Interview with Joe Balestrino on SEO
Karl Ribas
See publicationAnother great and classic interview
Recommendations received
22 people have recommended Joe Balestrino -
Join now to viewMore activity by Joe Balestrino -
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Why Most Law Firm Google Ads Die on the Landing Page The traffic lands on the wrong page. Here’s what I see constantly: ❌ Ads send clicks to the…
Why Most Law Firm Google Ads Die on the Landing Page The traffic lands on the wrong page. Here’s what I see constantly: ❌ Ads send clicks to the…
Shared by Joe Balestrino - Google Ads Expert
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The #1 Reason to Audit an Agency-Managed Account Not because they’re bad. Because their incentives aren’t aligned with yours. Here’s the…
The #1 Reason to Audit an Agency-Managed Account Not because they’re bad. Because their incentives aren’t aligned with yours. Here’s the…
Shared by Joe Balestrino - Google Ads Expert
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Case Study: Pink Orchid (E-Commerce Turnaround) Pink Orchid reached out after the holiday season. Sales were down. Google Shopping performance was…
Case Study: Pink Orchid (E-Commerce Turnaround) Pink Orchid reached out after the holiday season. Sales were down. Google Shopping performance was…
Shared by Joe Balestrino - Google Ads Expert
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Humble Sign Co. had been running Google Ads for over a year. The account was managed internally. Results were decent. But they knew more was…
Humble Sign Co. had been running Google Ads for over a year. The account was managed internally. Results were decent. But they knew more was…
Shared by Joe Balestrino - Google Ads Expert
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When ‘Good Performance’ Isn’t Real - A gastroenterologist came to me recently. On paper, his Google Ads account looked solid. Plenty of…
When ‘Good Performance’ Isn’t Real - A gastroenterologist came to me recently. On paper, his Google Ads account looked solid. Plenty of…
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One of the most important parts of Google Ads? The Search Terms Report. And most people never check it. Here’s what I see in audits: ❌ Irrelevant…
One of the most important parts of Google Ads? The Search Terms Report. And most people never check it. Here’s what I see in audits: ❌ Irrelevant…
Shared by Joe Balestrino - Google Ads Expert
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Most self-storage companies think Google Ads is just about “being visible.” That’s not what drives rentals. Here’s what I found when I audited a…
Most self-storage companies think Google Ads is just about “being visible.” That’s not what drives rentals. Here’s what I found when I audited a…
Shared by Joe Balestrino - Google Ads Expert
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