Greg Barrette

Measurement isn’t about counting clicks, it’s about building a healthy funnel 🔑 The Evaluate & Maximize phase gives you the tools to look beyond surface metrics, connect activity to ROI, and keep your pipeline strong. Hear from leading global marketing executives, including Personio’s Alex Venus, and learn how smart reporting and experimentation fuel long-term growth: https://lnkd.in/e9gFqwXK

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Is your B2B content creation backwards? Most teams create first, then try to find the audience later. That's why 90% of your content doesn't resonate or drive pipeline. Chapter 4 of our guide reveals the fix: The Three-Circle Framework. Learn how the best marketing teams stop guessing and use intent data to inform every piece of content they publish, ensuring every asset: ✅ Meets buyer interests (What they want) ✅ Fuels business goals (What you need) ✅ Maintains credibility (What's true) Stop creating content that flops. Download the complete guide and rethink your content strategy today: https://lnkd.in/dX-qKVMt #ContentMarketing #IntentData #B2BMarketing #DemandGeneration #Intentsify #FunnelIsBroken

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Most ABM fails because people overcomplicate it… or they skip the basics trying to “get creative.” Here’s the framework we actually use, and It works. We’ve tested it across hundreds of campaigns. 1️⃣ Start with buying signals, not personas. Your ICP isn’t a job title. It’s a pattern: hiring trends, tech stack shifts, recent funding, new leadership. That’s where intent lives. 2️⃣ Personalization ≠ first names. We personalize around context. If you’re reaching out to a VP of Sales, mention the hiring spree they’re on — not just “saw your recent post.” 3️⃣ Don’t bet on one channel. LinkedIn, email, retargeting — all touchpoints should feel like they’re from the same conversation, not separate blasts. 4️⃣ Have a reply strategy. Getting a “maybe later” or “not now” isn’t a no. We’ve got structured responses for every type of objection. 5️⃣ Sync with sales every week. No outbound strategy survives without feedback. Weekly review = better copy, better target list, better outcomes. That’s the system. Nothing fancy. Just consistent execution. Follow Intandemly for more ABM secrets.

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In a solid ABM strategy, ads should be doing way more. Like speeding up buying decisions, triggering intent, and helping sales connect with the right people at the right time. The role of ABM advertising is to support the entire buyer journey. It should guide accounts from early interest to sales conversations with relevant messaging, targeted delivery, and the right timing. When ads are aligned with buying stages and backed by intent data, they become a core part of your revenue strategy. This approach will also help allocate budgets more effectively, lower customer acquisition costs, and reduce wasted ad spend. But if your ads are doing the opposite and just pushing potential buyers away, then pausing the efforts and revisiting your strategy is a smarter move if you want better results. Check out the infographic below and remember the 4 Ns to keep your ABM ads on track.

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We see it every quarter: strong ABM setups, weak ABM outcomes. Not because teams lack tools. Not because budgets are small. But because the strategy focuses on accounts, not actual buying behavior. Recently, while reviewing a client’s campaign, one pattern stood out clearly: The intent was missing. No timing signals. No real buyer movement. Just assumptions. And when ABM is built on assumptions, everything starts to slip engagement, conversions, pipeline. So we unpacked the core reasons ABM fails and laid them out visually. Not theory. Not trends. Just what’s actually happening in today’s market. If your ABM feels stuck, slow, or flat… you’ll spot the issue in these slides instantly. #PipelineAcceleration #SalesAndMarketing #GrowthMarketing #USMarket #CustomerAcquisition #MarketingInnovation #AccountBasedMarketing

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Most SEO teams treat audits as a one-time fix. But the truth? The top-performing sites audit consistently and strategically. Why?... Because SEO is never “done.” Algorithms evolve. Sites break. User behavior shifts. And what ranked last quarter might be invisible today. This checklist was built to go beyond surface-level checks. - It helps you identify technical issues that silently kill rankings - Spot UX problems that tank conversions - Uncover content and keyword gaps your competitors are already capitalizing on Whether you're in-house, agency-side, or running your own sites, a smart audit can be the difference between steady growth and flatlined traffic. Use this as your go-to framework. Customize it. Scale it. Reuse it. Because in SEO, the edge goes to the most proactive, not the most reactive.

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Too many B2B teams say they’re “doing ABM” when the reality is… they’re just running lead-gen with a target account list slapped on top. This MarTech article outlines the real issues holding companies back — misaligned KPIs, weak ICP definition, disconnected data, and programs built for volume instead of precision. Modern ABM requires more than intent signals and display ads. It demands operational clarity, high-fidelity data, and programs built around actual buying behavior — not guesses. 🔗 Article: https://lnkd.in/gPTJwxBf #ABM #DemandGen #B2BMarketing #RevenueGrowth #PrecisionMarketing #Activate_ms

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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If your email campaigns aren't delivering, it's time to rethink your design. 🎯 Jay Schwedelson reveals game-changing tweaks that boost engagement: white space, strategic CTAs, logo clarity, and a strong P.S. 📽️ Watch for quick-win insights: https://bit.ly/4l03K0O

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Let’s be real. ABM can mean 10 different things to 10 different teams. That’s why we teamed up with ForgeX on the launch of The 2025 State of ABM Report, a deep dive into how real practitioners are redefining what account-based marketing actually looks like today. The report includes views from 100+ ABM professionals, industry experts, and analysis of emerging trends to answer big questions like: ➡️ What’s driving ABM success in 2025? ➡️ How can ABM unify brand, demand, and customer success? ➡️ What metrics actually matter? 📥 Download the report to discover the new best practices shaping ABM and how independent thinkers are leading the way. 👉 https://lnkd.in/gib4-Mg6

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🎯 Struggling with incomplete or inflated GA4 conversion data? Most businesses don’t realize their event tracking is misconfigured leading to broken attribution and misleading ROAS. In this guide, learn how to set up 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗲𝘃𝗲𝗻𝘁-𝗯𝗮𝘀𝗲𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 in GA4 for Shopify, WooCommerce & more: ✅ Recommended vs custom events ✅ Correct parameters for purchase tracking ✅ Debugging & validation tips ✅ Common mistakes to avoid 📖 Read here: https://lnkd.in/dHC3gHUK #GA4 #ConversionTracking #eCommerce #Shopify #WooCommerce #GoogleAnalytics #Conversios

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If your Account-Based Marketing program isn’t driving real pipeline growth, it’s likely not the strategy - it’s the execution. Here are 5 common ABM pitfalls holding teams back in 2025 and what to do instead: ✅ Poor targeting with shallow data ✅ Sales & marketing misalignment ✅ Generic messaging for complex buyers ✅ Missing mid-funnel engagement ✅ Weak measurement and attribution Swipe through this carousel to upgrade your ABM approach - from vanity metrics to verified impact. 💼 Need help turning intent into revenue? Let Acceligize help you build a smarter ABM engine. 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬:🔗 https://lnkd.in/dEn4Yf4E #ABM #AccountBasedMarketing #B2BMarketing #GTMStrategy #PipelineAcceleration #RevenueMarketing #Attribution

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🚀 New Blog Just Dropped: What is Intent Data in B2B Sales? Every B2B buyer leaves behind a trail of signals. The smartest revenue teams? They're not just watching - they're acting. In our latest blog, we unpack: 📌 What intent data really is (beyond the buzzword) 📌 How it helps sales teams prioritize the right accounts 📌 Ways to use it for timing, personalization, and pipeline acceleration 🔍 If you're looking to improve deal velocity and align GTM teams around real buyer behavior - this is your playbook. 📖 Read the full blog here: [https://lnkd.in/gyCFnNtH]

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