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Founder & CCO, Fred Advertising | Luxury Lifestyle Branding for Real Estate…
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Freddy Adkins shared thisTwenty-five years of work, finally in one place. The new Fred Advertising portfolio is live. One link, one page, and it stays current as new work ships. Inside: condo, multifamily, luxury hospitality and resort, brand systems, campaign work, photography and film. Projects for Ritz-Carlton, Marriott, St. Regis, The Rockefeller Group, Paradisus, Related Group, and a long list of developers who brought us in before the project was even defined. Creative direction that has influenced more than $5 billion in real estate sales. https://lnkd.in/efc27v4g If you are a developer, an operator, or an equity partner with something coming out of the ground in the next year, this is the fastest way to see how we think. Always happy to talk early. That is where the good decisions get made. #realestatemarketing #multifamily #hospitality #branding #creativedirection
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Freddy Adkins shared thisThe Danish made Apple News 🇩🇰 https://lnkd.in/eEq2PGcxAtlanta couple will channel Copenhagen cafe culture at their Danish cafe and bakery in Midtown — Rough Draft AtlantaAtlanta couple will channel Copenhagen cafe culture at their Danish cafe and bakery in Midtown — Rough Draft Atlanta
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Freddy Adkins shared thisA microwave doesn't make you a chef. Hand a master chef every shortcut in the kitchen and they'll still put out something worth paying for. They know what the dish is supposed to taste like before they start. The equipment just gets them there faster. Hand the same equipment to someone who's never cooked and you get hot food. You don't get a meal. That's where we are with AI and creative right now. I use it every day. Ideation, comps, retouching, expansion, work that took three days and now takes an afternoon. It's good, and I'm not precious about it. Here's what it can't do. It doesn't know your buyer. Not the persona document version. The real one, at 9pm on a Tuesday, tired, half-scrolling. The work looks different depending on whether you believe that person is real. It doesn't know what came before. Your last campaign was loud because the market was quiet. This one needs restraint for exactly that reason. AI has no memory of your brand's arc, so it will give you volume twice and call it consistency. It doesn't know which one is right. It will hand you two hundred options and most will be competent. Picking the one, and being able to say out loud why the other 199 fail, is the job. And it doesn't know when beautiful is wrong. This is the expensive one, so let me be specific. You ask for a luxury resort campaign. What comes back is polished. Golden hour, infinity pool, a couple in linen. It's gorgeous. It's also the exact image every other resort is running, which means it sells the category instead of your property. You just spent budget making the case for your competitors. Nobody catches it in the review, because it's beautiful and beautiful feels like it's working. You find out when the numbers come in. None of this is prompting. It's 25 years of being on set, in the room, and in front of the client when the work has to sell something. The tools got faster. The judgment didn't get cheaper. AI didn't level the field. It exposed it. Anyone can generate. Very few can decide.
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Freddy Adkins shared thisRegular SEO isn’t dead. But it is no longer the whole game. For years, digital visibility was built around one main objective: Rank on Google. Use the right keywords. Build the right pages. Earn the right backlinks. Show up when someone searches. And yes, that still matters. But the way people discover businesses is changing fast. They are no longer only typing “best med spa near me,” “event venue in Atlanta,” or “luxury apartment community” into Google and scrolling through search results. They are asking ChatGPT, Perplexity, Claude, Gemini, Siri, and other AI assistants for direct recommendations. That shift changes the question entirely. It is no longer just: “Can Google find you?” It is: “Can AI understand you, trust you, and confidently recommend you?” That requires a different kind of visibility strategy. AI-optimized search is about making your brand clear, credible, structured, and easy for AI systems to interpret. Your website needs more than beautiful design. It needs clear service pages, structured data, schema markup, consistent business information, expert content, strong FAQs, reviews, location signals, and well-defined brand entities. Because if your website is beautiful but vague, AI may not understand what you actually do. If your service pages are thin, AI may not see you as an authority. If your business information is inconsistent across platforms, AI may choose a competitor with cleaner signals. That is why I believe traditional SEO is becoming the foundation, not the finish line. The future is AOS: AI-Optimized Search. The brands that win will not just rank. They will be understood. They will be cited. They will be recommended. The companies investing in this now will have a major advantage as customer behavior shifts from search engines to answer engines. SEO helped people find you. AOS will help AI choose you. If you want to understand how your brand shows up in this new AI-driven search landscape, I can help. Send me a message, and let’s start the conversation about getting your business AOS optimized.
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Freddy Adkins shared thisThere are projects you describe, and there are projects you have to stand inside to understand. Burton is the second kind. Tucked between the ridgelines of the Chattahoochee National Forest and the shoreline of Lake Burton, this 82-acre lakefront community is the only walkable, fully amenitized village on the lake — and the scale, craftsmanship, and quiet sophistication of what is being built here genuinely have to be seen in person. From June 4 – 14, Atlanta Homes & Lifestyles presents the 3rd Annual Burton Showhouse: a new 4,284 sq ft estate home plus a 658 sq ft guest house, built by McKinney Builders, designed by Lew Oliver, with gardens by P. Allen Smith and interiors by some of the South's most accomplished designers. Proceeds benefit the Wildcat Fire Department and the LBCA Foundation. Fred Advertising is proud to be a sponsor of this year's Showhouse alongside Sub-Zero Wolf, Pace Lynch, Lew Oliver, Ansley Real Estate, McKinney Builders, and a remarkable group of partners helping bring this vision to life. If you have any interest in luxury real estate, architecture, hospitality design, or the future of lakefront living in the Southeast — make the drive. Burton is one of the most extraordinary developments happening in our region right now. Open Thursday – Sunday, 1 – 4 P.M. Tickets and details: https://lnkd.in/e7-4wzAP #BurtonShowhouse #LakeBurton #LuxuryRealEstate #AtlantaHomes #FredAdvertising
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Freddy Adkins shared thisSomething is coming to Midtown Atlanta! The Danish Bakery & Smørrebrød Café is bringing authentic Danish pastries, open-face sandwiches, and a whole lot of hygge to the heart of the city. Handmade recipes rooted in Danish tradition, crafted for Atlanta. More to come. Stay tuned. 🇩🇰 #TheDanishATL #MidtownAtlanta #DanishBakery #Smørrebrød #AtlantaFood #AtlantaFoodie #ComingSoon #AtlantaEats #DanishPastries
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Freddy Adkins shared thisAtlanta is about to get a little more Danish. My husband Mikkel and I have been building something we've dreamed about for years: The Danish Bakery & Smørrebrød Café, opening this summer in Midtown Atlanta on Juniper Street. Authentic Danish pastries. Traditional open-faced smørrebrød made from family recipes. Freshly baked rugbrød. Specialty coffee. A space that feels like Copenhagen landed in the heart of Atlanta. Mikkel grew up in Denmark surrounded by this food and this culture. I've spent 25 years building brands for the world's best hospitality companies. Together, we're creating something Atlanta doesn't have yet: a true Danish bakery experience, not an interpretation of one. The concept is locked. The space is signed. The menu is developed. The team is coming together. We would love to open in time for the FIFA World Cup, when Atlanta will be on the world stage. What we're looking for now is the right partner. Someone (or a small group) who sees what we see: a neighborhood gathering spot that brings something genuinely new to one of the fastest-growing food cities in America. If this resonates with you, or if you know someone who should see this, I'd love to connect. DM me or reach out at freddy@fredadvertising.com. #Atlanta #MidtownATL #DanishBakery #Smørrebrød #Hospitality #RestaurantConcept #FoodAndBeverage #FIFA2026 #InvestorOpportunity #TheDanish
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Freddy Adkins reacted on thisFreddy Adkins reacted on thisAfter four months, I’ve officially finished my internship with The Crosses! It’s slightly hard to sum up everything I’ve worked on since joining the team in June because no two weeks really looked the same. Over the last four months, I’ve worked across projects in arts, culture and education, with research taking me everywhere from Qatar and Uzbekistan to countries and institutions I honestly knew very little about before this summer. Some of that work included building a cultural events resource covering 80+ countries, researching more than 200 schools, universities and creative institutions, contributing to a media database of over 2,000 contacts, and doing a LOT of research and spreadsheets along the way. I also got to work on media monitoring and reporting, journalist and publication research, educational benchmarking, client-facing research, and projects connected to Qatar, Uzbekistan and UNESCO. My internship was originally meant to finish at the end of July, but I was lucky enough to extend my time with the team through September, which meant I could continue working on some of the larger projects I’d already become involved in and help with new ones as they came along. I came into this internship with much less experience in Public Relations specifically than in other areas of communications, so getting to see that side of the industry up close was probably one of the most valuable parts for me. I learned a lot about the research and preparation behind PR work, from building media lists and monitoring coverage to understanding different publications, journalists and international media landscapes. I also really enjoyed how much I got to learn about things I probably never would have come across otherwise. One day I’d be researching a cultural festival in Central Asia, the next I’d be looking through creative schools and alternative education programmes, and then I’d be tracking down media contacts in a completely different part of the world. A massive thank you to Adnan Abassi and Jakub Dabrowski for all of the guidance, trust and opportunities over the last four months, and to everyone at The Crosses for making me feel so welcome. I’m really grateful I got the chance to stay longer than originally planned and contribute to so many different projects. Couldn’t have asked for a better way to spend my final university summer, and I am so excited to apply this knowledge to my final term and future work experience!
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Freddy Adkins liked thisFreddy Adkins liked thisGovernor Bill Lee thank you for your courageous leadership. I encourage the General Assembly to heed your call for action for a #saferTN https://lnkd.in/emvkgjrU #gunsafety #leadership #TN
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Freddy Adkins liked thisFreddy Adkins liked thisI'm excited to attend Bisnow's DMV Office Repositioning, Conversions and Creative Reuse Summit, to join me click here https://lnkd.in/eKnpKAw9 . Save on your registration with code JOINME.
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Freddy Adkins liked thisFreddy Adkins liked thisThe GO team had an incredible few days at Elise Beyond in Nashville! 🤠 EliseAI put on an amazing conference and truly didn’t miss a detail. We got a first look at everything their team has been cooking up to better support onsite teams and operations, and we’re so excited about what’s ahead. I was honored to speak during leasing focused break out sessions with Cece X. and share some of GoldOller Real Estate Investments experience with LeasingAI and AI-Guided Tours. It’s easy to share our success stories when we have such a strong partnership and products we genuinely believe in. One of the best parts was getting to spend time in person time with the Elise team, while also enjoying the experience alongside my GoldOller team. 💚 I’m so grateful to have been part of it. Thank you to the entire EliseAI team for having us! #EliseBeyond #GoldOller
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Freddy Adkins liked thisFreddy Adkins liked thisSherman Associates broke ground on Rochester Civic Center North, a $136.5 million mixed-income development that will bring 349 new homes to downtown Rochester. This marks Sherman's first project in Rochester and a significant milestone as construction begins on a development designed to support the city's continued growth for residents at every stage of life. Thank you to the City of Rochester, MN, Destination Medical Center (DMC), project partners, and community leaders who helped make this project possible. Watch KAAL-TV ABC 6 News coverage of the groundbreaking event: https://lnkd.in/gehZHyhn AFL-CIO Housing Investment Trust, Associated Bank, ESG | Architecture & Design, Fannie Mae, Frana Companies, Guaranty Commercial Title, Inc., Huntington National Bank, National Bank of Commerce (WI/MN), Rochester Area Foundation, Coalition for Rochester Area Housing, Walker & Dunlop, WhiteStar Advisors, LLC, Winthrop & Weinstine, P.A., Kim Norton, Katherine (Katie) Arendt, Randy Schubring, Laurel Podulke, Ryan Cardarella, Robert Loken, Mike Benedict, Mike Lowe, John Rent, Marty Olson, Aaron Krasnow, Pat Harris, Harry Melander
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Freddy Adkins liked thisFreddy Adkins liked thisJoin us for our inaugural Houston Growth Summit on October 8 as we bring together leaders in master-planned communities, Russell Bynum, Matt Stoops, Aaron Carpenter, Julie Peak and commercial real estate Danny Rice, Travis Huehlefeld, JP Hutcheson, Don Quigley and Alex Hancock to discuss what's driving Houston's growth and shaping the future of our region. From residential development and infrastructure to office leasing activity and investment trends, this conversation will provide valuable insights into the forces transforming Houston's communities. There's still time to register, but seats are filling quickly. https://lnkd.in/gmgsRhyA Community Builders Advisory Services, Houston Building Owners and Managers Association (Houston BOMA), LJA, Hillwood, Wilson Cribbs + Goren, Colliers, Cushman & Wakefield, Midway, Howard Hughes Communities, Allen Boone Humphries Robinson LLP, Masterson Advisors LLC, Casey Kiesewetter, Aria Signs & Design
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Freddy Adkins liked thisFreddy Adkins liked thisHeaded to The Lodging Conference? We’d love to welcome you to the newly built Homewood Suites by Hilton Phoenix Gilbert for an owner open house on Monday, October 5, between 1 - 3 PM. Drop in to see the brand’s 10.0 Prototype firsthand and connect with the Hilton Extended Stay team. We hope to see you there! ➡️ RSVP here: https://lnkd.in/dq7AMmQD
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Freddy Adkins liked thisFreddy Adkins liked thisSo excited to share that I’ll be speaking at Zillow Rentals Unlock Conference this October! I’ll be joining Brandyn McElroy on stage for what I know will be a fun conversation. Can’t wait to connect, learn, and spend time with some of the best in multifamily! #ZillowUnlock #Multifamily #TeamSummit
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Freddy Adkins liked thisGrateful to partner with Lionel Lynch, JPMorganChase, and the entire project team to deliver true middle-income housing solutions in our hometown and state of California. With the cost to deliver affordable housing under intense focus, we're showing what's possible — Privately financed homes for middle-income families, developed at a fraction of the cost of traditional subsidized projects. This is about more than numbers — Thoughtful design, family-sized units, solar power, kids' play areas, outdoor spaces and amenities in a walkable, transit-connected location make this a place where people can live and put down roots. Happy to be a part of this innovative, impactful project.Freddy Adkins liked thisThe CONAM Group recently stepped outside the box, but into their backyard! San Diego’s Sol Haus development will use a J.P. Morgan $35,400,000 loan to finance the new construction of a fully rent-restricted 147-unit apartment for those earning up to 80% AMI – like essential workers and middle-income renters. The property, which will include a pool and courtyard, is not using traditional LIHTC equity, and is eligible for property tax exemption. #CRE #workforcehousing Request Workforce Housing Solutions info: https://lnkd.in/eAXN4wsj
Experience & Education
Projects
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The James
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Brand Identity for The James in Durham NC
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