Dara Denney

Everyone’s talking about how to make more. Almost no one is talking about how to keep it safe. Most capital in the U.S. is one lawsuit or creditor away from disappearing. We design private structures — protected 100% by U.S. law, growing ~10% yearly, with anytime, tax-free access. That’s not theory. That’s our daily work. 📅 See how it works → https://lnkd.in/eEaqAxTk

2

What if your SEO strategy isn’t really about SEO at all? When Joe DeVita and I spoke with Stephan Bajaio, former Conductor exec and now founder of VibeLogic, one idea stood out: “Your biggest competitor isn’t another brand—it’s your own internal silos.” Stephan has lived it—scaling a global team, navigating the chaos of WeWork, and now building a business that intentionally avoids venture capital. His mission? Help companies fall in love with the problem, not just chase a solution. He challenged us to stop thinking in terms of search channels and start seeing SEO data for what it truly is: audience intelligence. And in a world obsessed with AI shortcuts, he argues real authorship might be our last creative moat. This episode of The Page 2 Podcast made me rethink how teams, incentives, and even egos get in the way of great marketing. 💭 How is your team making space to actually solve the right problems? 🎧 Watch or listen to the full episode—link in the comments.

20

1 Comment

Such a powerful breakdown 👏 Scaling really does come down to getting the fundamentals right: one niche, recurring high-ticket offers, consistent marketing systems, and strong retention. This clarity is a game-changer for agency owners. 👉 Comment "SCALE" for full video.

1

B2B Buyers are using LLMs to create vendor shortlists. If your website is not optimized for LLMs, you may be missing opportunities. In an excellent webinar yesterday, Kerry Cunningham and Sara Boostani (Frazier), M.S. from 6sense shared an update on the B2B Buyer Journey based on research across 100s of firms globally. One of the topics was how LLMs are changing B2B Buyer Behavior. The short story is that Buyers are actively using LLMs in the selection stage for: • Vendor comparisons and shortlisting • Proposal evaluations • RFP creation This is a big deal. Buyers will create a shortlist early, decide on who the preferred candidate is and in 84% cases go with that vendor. For healthtech vendors, this means your solution information, testimonials, case studies need to be optimized for LLMs. If you need advice on this DM or email me. We have recommendations on how to do this. We have been doing it for ourselves and the impact can be quick. You can learn more here https://lnkd.in/gPbxQYek

6

1 Comment

If you’re in SaaS marketing, you know the struggle: Writing blogs, ads, emails, or demo scripts often starts with… a blank page. That blank page? It eats up hours. So instead of wrestling with drafts from scratch, I put together a cheat sheet of 25 prompts—built specifically for B2B SaaS marketers. Here’s how to use them: - Treat them as your rough draft generator - Get quick, structured outputs in seconds - Then layer in your brand voice & context The result? A thought starter + 80% draft in minutes. Less time staring at a cursor. More time focusing on execution and results. Save it for your next campaign brainstorm. #B2BMarketing #SaaSMarketing #DigitalMarketing #ContentMarketing #MarketingStrategy #AIMarketing #MarketingAI #GPTPrompts #PromptEngineering #AIForBusiness #DemandGeneration #GrowthMarketing #ProductMarketing #MarketingOps #AmplifywithAmish

26

4 Comments

According to HubSpot, who analyzes data from over 200,000 companies globally...“The play button is the most compelling call-to-action on the web. It is the only medium that allows you to crush objections, build trust, and show your expertise before you meet the customer." 🎦

2

The old playbook of tracking pageviews, rankings, and MQLs just doesn’t cut it anymore—especially in an AI-first search world. CFOs and boards don’t care about vanity traffic; they want to know if you’re winning influence and driving real pipeline. Why? Because the old metrics lie:   • Pageviews are bloated with bots and junk clicks.   • Rankings don’t mean you’re visible in AI search.   • CTR is meaningless when zero-click dominates.   • MQLs show activity, not buying intent. The teams that are ahead are tracking metrics that actually map to awareness, influence, and revenue:   • 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 in AI interfaces like ChatGPT and Perplexity   • 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗖𝗶𝘁𝗮𝘁𝗶𝗼𝗻 𝗦𝗵𝗮𝗿𝗲 across LLM outputs and SERPs   • 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 tied to spikes in visibility   • 𝗗𝗶𝗿𝗲𝗰𝘁 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 from AI mentions and private shares   • 𝗔𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 from high-intent journeys It’s a mindset shift: AI-driven influence is now the attribution layer. The question isn’t “How much traffic did we get?”—it’s “How much did we shape the conversation that leads to revenue?”

27

2 Comments

What does it really take to scale an agency in 2026? In this episode, Drew McLellan breaks down the biggest trends shaping agencies right now, from how AI is actually being used, to why smarter scaling has less to do with tools and more to do with leadership. We talk about: -How agencies are using AI beyond content creation -Why agency owners become the biggest scaling bottleneck -The shift from account management to client strategy -What it takes to get out of the day-to-day without losing control If you’re an agency owner trying to scale smarter, protect client relationships, and step into a more strategic role, this conversation is for you. 🎧 Tune in and get ahead of what’s next for agencies in 2026. Check out the full podcast episode here: https://lnkd.in/eyKJkGan

3

After working with 100s of business channels. Here's the exact structure that turns viewers into buyers: The pattern was shocking: High views + zero conversions = Most creators Low views + high conversions = Smart creators The difference? Content structure. The Problem-Solution-Action Framework: Step 1: Start with a specific problem Not "marketing is hard" But "your LinkedIn posts get 12 likes and zero DMs" Step 2: Share your unique perspective "Most people try viral hooks. But here's what actually works..." Step 3: Give one actionable step Something they can implement in 10 minutes Step 4: Reference the bigger transformation "This is just one piece of the complete system that..." Step 5: Clear next step "Download the full framework at [URL]" Why this works: 1. Demonstrates expertise immediately 2. Gives real value upfront 3. Shows there's more depth available 4. Creates a natural curiosity gap Before: "Here are 5 marketing tips" (0 conversions) After: Problem → Solution → Action → Transformation (5-10% conversion rate) Same expertise. Different structure. What's your go-to for conversions?

1