Raleigh, North Carolina, United States
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Insights From Analytics

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LLM Training & Evaluation Specialist | AI Content Architect | Former Google Bard Seed…

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  • Insights From Analytics

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Licenses & Certifications

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Volunteer Experience

  • First Flight Federal Credit Union Graphic

    Board of Directors

    First Flight Federal Credit Union

    - Present 19 years 11 months

    Economic Empowerment

    Member of the board since 2006 attending monthly board meetings, contributing to annual business plan, marketing plan and conducting market analysis for geographic and sales channel expansion. Active on the Compensation, Facilities, Marketing, and Technology committees.

  • North Carolina Center for Nonprofits Graphic

    Consultant

    North Carolina Center for Nonprofits

    - 14 years 7 months

    Social Services

    Provide pro-bono marketing consulting to such organizations as:
    - North Carolina Foundation for Public School Children (http://ncfpsc.org/)
    - ReDirections of Rockingham County (http://www.redirections.org/)
    - First Tee of the Triangle (http://www.thefirstteetriangle.org/)
    - Express CNA Training (http://www.expresscna.com/)
    - Heads Up Therapeutic Riding Program (http://www.nchpad.org/)
    - GAMAE (http://gamae.org/)
    - North Carolina Botanical Garden (http://ncbg.unc.edu/)
    -…

    Provide pro-bono marketing consulting to such organizations as:
    - North Carolina Foundation for Public School Children (http://ncfpsc.org/)
    - ReDirections of Rockingham County (http://www.redirections.org/)
    - First Tee of the Triangle (http://www.thefirstteetriangle.org/)
    - Express CNA Training (http://www.expresscna.com/)
    - Heads Up Therapeutic Riding Program (http://www.nchpad.org/)
    - GAMAE (http://gamae.org/)
    - North Carolina Botanical Garden (http://ncbg.unc.edu/)
    - The Altapass Foundation (http://www.altapassorchard.org/)
    - Pocosin Arts (http://www.pocosinarts.org/)
    - Cooperative Christian Ministry (http://www.cooperativeministry.com/)
    - Curamericas, Inc.(http://www.curamericas.org/)

  • Meredith College MBA Program Graphic

    Business Advisory Board, 2021 Executive in Residence

    Meredith College MBA Program

    - 7 years 3 months

    Education

  • AMA Triangle Graphic

    Mentor

    AMA Triangle

    - 8 years 1 month

    Economic Empowerment

  • Taproot Foundation Graphic

    Consultant

    Taproot Foundation

    - Present 9 years 2 months

    Human Rights

    - Hunters Point Parks Conservancy (https://www.hunterspointparks.org/)
    - HomeAgain VR (https://www.homeagainvr.org/)
    - Garden Kids of Kemah (https://gardenkidskemah.org/)
    - EnViv (https://enciv.org/)
    - Helicon (http://www.heliconinc.org/)
    - Stars and Stripes Dog Rescue (https://www.starsandstripesdogrescue.org/)

  • Shaw University Graphic

    Marketing Consultant

    Shaw University

    - Present 1 year 5 months

    Education

Publications

  • The 2015 Guide to Big Data, Business Intelligence, and Analytics

    DZone

    The 2015 Guide to Big Data takes the three V's of the analysts (volume, velocity, variety) and translates them into what coders, architects, and sysadmins are actually doing right now: Spark, YARN, Storm, Mesos, Myriad, Kafka, columnar queries, OLAP—and how all of these stack—and much more.

    See publication

  • Hacking Customer Engagement

    Arpan Samuel Ramtek

    Republished "Authenticity and Trust are Keys to Customer Engagement" blog post.

    See publication

  • Target Marketing Magazine

    North American Publishing Company (NAPCO)

    #THE_BUZZ "Data business people look at data and ask; what value does this provide, how do I share it with people to be more successful?"

    See publication

  • Voice of the Customer News

    Garsch

    Blog post: "What Are Your Customers Telling Others About You?"

    http://www.insightsfromanalytics.com/blog/bid/338788/What-Are-Your-Customers-Telling-Others-About-You

    See publication

  • VolvoAmericaNews

    Volvo

    Republished a blog post I wrote about using ethnographic research to successful position and market Volvo Trucks to companies versus owner-operators.

    See publication

  • How To Get Consumer Insights From Analytics

    Online

    "How To Get Insights From Analytics" is a complilation of 12 case studies that show how to garner insights from analytics and qualitative data to accelerate sales performance.

    What you'll learn:
    - How a pool/spa OEM increased sales by 38% in one year by listening to their channel partners.
    - How a cell phone company reduced churn by 9% and saved $16.8 million in potentally lost revenue by listening to its customers.
    - How an insurance company met it 12-month sales goals in less…

    "How To Get Insights From Analytics" is a complilation of 12 case studies that show how to garner insights from analytics and qualitative data to accelerate sales performance.

    What you'll learn:
    - How a pool/spa OEM increased sales by 38% in one year by listening to their channel partners.
    - How a cell phone company reduced churn by 9% and saved $16.8 million in potentally lost revenue by listening to its customers.
    - How an insurance company met it 12-month sales goals in less than three months via a simple marketing tactic.

    These 12 case studies will give you ideas of how to accelerate your sales process by talking to, and gathering insights from, customers, prospects and channel partners.

    See publication

Courses

  • 7 Lessons on Writing for Becoming a Standout Writer

    Udemy

  • Advanced Marketing Strategy

    -

  • Advertising Management

    -

  • American Political Parties

    -

  • Business Communications

    -

  • Complete Creative Writing - All Genres

    Udemy

  • Complete Google Workspace (GSuite), Beginner - Advanced

    Udemy

  • Consumer and Buyer Behavior

    -

  • Dynamics of Bargaining

    -

  • Economic Policy

    -

  • Entrepreneurial Ventures

    -

  • Financial Accounting

    -

  • Integrated Marketing Communications

    -

  • Integrated Marketing Strategy

    -

  • International Relations

    -

  • Logic

    -

  • Managerial Economics

    -

  • Marketing Decision Making

    -

  • Modeling and Forecasting

    -

  • Modern International Politics

    -

  • Monetary Economics

    -

  • Ninja Writing: The Four Levels of Writing Mastery

    Udemy

  • Organizational Behavior

    -

  • Political Systems

    -

  • Public Policy

    -

  • Quantitative Analysis

    -

  • Statistical Analysis

    -

  • Storytelling Fundamentals for All

    Udemy

  • The Philosophy of Voting Behavior

    -

  • The Public Speaker's Guide to Storytelling

    Udemy

  • The Story Course - Storytelling Masterclass

    Udemy

  • Writing Tools & Hacks: Copywriting/Blogging/Content Writing

    Udemy

  • Writing With Confidence: Writing Beginner to Writing Pro

    Udemy

  • Writing With Flair: How To Become An Exceptional Writer

    Udemy

Projects

  • The Fascination Advantage Assessment

    According to Sally Hogshead of How To Fascinate, my archetype is "The Good Citizen."​ I am "principled, prepared, conscientious, detail oriented and modest."

    I counsel people to execute with care and attention to detail. I am conscientious and loyal to those close to me. I do everything I can to help people succeed. People appreciate my preparation and deliverables.

    See project

  • Insights From Analytics

    Twelve case studies that show the insights gained by curating data and talking to customers, channel partners or management teams prior to developing, and implementing, a business or marketing plan and how the insights accelerated sales.

    Other creators
    See project

  • StrengthsFinder 2.0

    StrengthsFinder 2.0 indicates my top five themes are:
    1. Strategic - bring order to chaos identifying the right solution to the problem.
    2. Maximizer - excellence, not average.
    3. Achiever - constant need for achievement and accomplishments.
    4. Consistency - treat people the same, regardless of their station in life.
    5. Responsibility - do what you say you will do when you say you will do it.

    See project

  • Bright's Creek Integrated Marketing Campaign

    Pristine land in the mountains of North Carolina. A Tom Fazio-designed golf course that he said was “as good as it gets.” Hundreds of homesites with spectacular mountain vistas to sell.

    So we developed an integrated campaign that included an award-winning website (www.brightscreek.com) and direct mail, a video series to promote the club and the surrounding area, newsletters, ads and various other elements that helped sell out Phase 1 in less than two years.

    Other creators
    See project

  • Anua Website & Collateral

    -

    Total redesign of the website and all of the sales collateral (product overviews, technical specification sheets, manuals and case studies) as the company was rebranded to Anua from Bord na Mona Environmental Products.

    Other creators
    See project

  • FMI Corporation Website & Collateral

    -

    Redesigned the website and collateral to leverage the firm's 55 years of content and knowledge regarding the construction industry and ensuring a consistent, professional presentation of the brand across all communication channels.

    Other creators
    See project

Honors & Awards

  • DZone Community Award for Most-Published Core Contributor

    DZone

    This award is given to Tom Smith for being the DZone Core member who published the most articles in 2023.

  • Specialties

    -

    Integrated Marketing Communications, Consumer Insights, Business Insights, Strategic Planning, New Product Development, Corporate Communications, Public Relations, Database Marketing, Customer Satisfaction, Business Development, Quantitative & Qualitative Research, Regression Analysis, VOC, Inbound Lead Generation, Channel Management, CRM, Social Media, Content Marketing, Webinars, Strategic Internet Design, SEO, Web Analytics, B2B, B2C, Competitive Analysis, Graphic Standards, Consumer Data…

    Integrated Marketing Communications, Consumer Insights, Business Insights, Strategic Planning, New Product Development, Corporate Communications, Public Relations, Database Marketing, Customer Satisfaction, Business Development, Quantitative & Qualitative Research, Regression Analysis, VOC, Inbound Lead Generation, Channel Management, CRM, Social Media, Content Marketing, Webinars, Strategic Internet Design, SEO, Web Analytics, B2B, B2C, Competitive Analysis, Graphic Standards, Consumer Data Analyst, Digital Marketing, Inbound Marketing, Operations

Test Scores

  • Allegiance VOC Certification

    Score: 98%

    The VOC Professional Certification provides a process to help you build a state-of-the-art VOC program across four sessions:

    1. Building Loyalty and Engagement
    2. Building Your VOC Blueprint
    3. Discovering Insights from your Data
    4. Defining an Action Plan for Success

Languages

  • English

    -

Organizations

  • Triangle American Marketing Association

    Volunteer Mentor and Pro-Bono Marketing Consultant for North Carolina Center for Nonprofits

    - Present

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