Carson V. Heady

Moneyball Sales: How I Generated Over $1 Billion in Revenue Using AI and LinkedIn—and How You Can Too is a modern sales playbook built from 24 years of real-world experience in enterprise selling, relationship building, and revenue growth.

Inspired by the “Moneyball” mindset in sports, this book reframes sales as a game of probabilities rather than guesswork. It shows how consistent execution, data-informed decisions, and disciplined fundamentals can outperform hype, shortcuts, and… Show more

Moneyball Sales: How I Generated Over $1 Billion in Revenue Using AI and LinkedIn—and How You Can Too is a modern sales playbook built from 24 years of real-world experience in enterprise selling, relationship building, and revenue growth.

Inspired by the “Moneyball” mindset in sports, this book reframes sales as a game of probabilities rather than guesswork. It shows how consistent execution, data-informed decisions, and disciplined fundamentals can outperform hype, shortcuts, and personality-driven tactics. The focus is on building a repeatable system that creates sustainable results over time.

The book explores how today’s top performers blend timeless relationship skills with modern tools. It provides practical guidance on using LinkedIn as a strategic platform for executive engagement, applying AI to improve research and personalization, and managing pipeline and prospecting with greater precision and confidence. Rather than replacing human judgment, technology is positioned as a force multiplier that enhances preparation, relevance, and responsiveness.

Through real stories, lessons learned, and step-by-step frameworks, Moneyball Sales addresses the challenges many sellers face today: stalled pipelines, increased competition, and buyer fatigue. It offers a structured approach to earning trust before the buying window opens, navigating complex stakeholder environments, and turning rejection into learning and forward momentum.

Written for sales professionals, sales leaders, and revenue-focused organizations, this publication emphasizes consistency, credibility, and long-term relationship equity as the foundation of success. The goal is to equip readers with practical strategies they can apply immediately to strengthen performance, modernize their approach, and build durable careers in an AI-enabled sales landscape. Show less

A blistering, brutally honest, and deeply inspirational novel about what it takes to rise, survive, and thrive in the cutthroat world of sales—and in life.

Vincent Scott didn’t grow up dreaming of sales. He stumbled into it—a burned-out college graduate with no plan, no direction, and barely enough motivation to show up on time. He took a job in a call center thinking it was customer service. What he found was a high-pressure boiler room—one-call-close sales, endless rejection, and… Show more

A blistering, brutally honest, and deeply inspirational novel about what it takes to rise, survive, and thrive in the cutthroat world of sales—and in life.

Vincent Scott didn’t grow up dreaming of sales. He stumbled into it—a burned-out college graduate with no plan, no direction, and barely enough motivation to show up on time. He took a job in a call center thinking it was customer service. What he found was a high-pressure boiler room—one-call-close sales, endless rejection, and ruthless expectations.

And somehow… he became the best.

UNBEATABLE is the unforgettable journey of a man who didn’t choose greatness—it chose him.

Vincent Scott rises from deli-counter obscurity to dominate corporate sales floors, boardrooms, and leadership circles, all while dodging sabotage, betrayal, and burnout.

From the moment Vincent steps foot into ABM’s chaotic call center on September 11, 2001, to leading a rebellion against corrupt leadership, UNBEATABLE charts his rise—and all the heartbreak, humiliation, and hellfire it takes to get there. Show less

In this *Wall Street Journal* feature, I share how one “no” completely changed my trajectory. Years ago, I walked away from a company after being passed over for a promotion — and regretted it. I realized starting over somewhere new without relationships or context is often harder than rebuilding where you already have equity.

The next time it happened — at Microsoft — I took a different path. I congratulated the person who got the role, sought feedback, asked for mentorship, and focused… Show more

In this *Wall Street Journal* feature, I share how one “no” completely changed my trajectory. Years ago, I walked away from a company after being passed over for a promotion — and regretted it. I realized starting over somewhere new without relationships or context is often harder than rebuilding where you already have equity.

The next time it happened — at Microsoft — I took a different path. I congratulated the person who got the role, sought feedback, asked for mentorship, and focused on solving the business challenges leadership cared about most. I made sure the impact was repeatable and that everyone around me grew with me.

Six months later, I earned a bigger opportunity — not because I waited for it, but because I built toward it. Show less

The Show Must Go On serves as the comprehensive follow-up to Salesman on Fire: an extensive guide on sales strategies, personal development, and leadership, authored by Carson V. Heady. It provides insights into building a successful sales career, overcoming obstacles, and achieving personal and professional growth en route to the story of how LinkedIn, AI and a Moneyball approach to sales has generated over $1B in revenue.

The author shares his journey of overcoming personal and… Show more

The Show Must Go On serves as the comprehensive follow-up to Salesman on Fire: an extensive guide on sales strategies, personal development, and leadership, authored by Carson V. Heady. It provides insights into building a successful sales career, overcoming obstacles, and achieving personal and professional growth en route to the story of how LinkedIn, AI and a Moneyball approach to sales has generated over $1B in revenue.

The author shares his journey of overcoming personal and professional setbacks, emphasizing the importance of resilience and continuous learning in achieving success. Effective sales strategies are highlighted, including the importance of understanding customer needs, building relationships, and using a diversified approach to prospecting.

Heady discusses the significance of personal branding and how it can differentiate a salesperson in a competitive market, the role of a leader in fostering a collaborative and empowering environment for team members, strategies for dealing with setbacks and failures, and methods for effective prospecting, including leveraging social media, AI and personalized messaging to connect with potential clients. Show less

Interviewed for this book and appear alongside celebrities Gary Vaynerchuk, Jordan Belfort, and Ryan Serhant to legendary sales performers like Heather Monahan, Trish Bertuzzi, Anthony Iannarino, Jeffrey Gitomer, Jarrod Glandt, and others.

On a business trip to Minneapolis, I was fortunate to spend much of a day interviewing the greatest salesperson I've ever known - Vincent Scott, whose early career exploits were captured a decade ago in 2010's sales book-in-a-biography "Birth of a Salesman".

"Salesman on Fire" includes our discussions, which not only outline his sales and leadership career, valuable lessons and learnings, but also some of his greatest triumphs and defeats. Vincent recounts his entire 20+ year career -… Show more

On a business trip to Minneapolis, I was fortunate to spend much of a day interviewing the greatest salesperson I've ever known - Vincent Scott, whose early career exploits were captured a decade ago in 2010's sales book-in-a-biography "Birth of a Salesman".

"Salesman on Fire" includes our discussions, which not only outline his sales and leadership career, valuable lessons and learnings, but also some of his greatest triumphs and defeats. Vincent recounts his entire 20+ year career - from starting out in sales to rising rapidly through the ranks - and highlights some never-before-known occurrences and philosophies past and present.

"Birth of a Salesman" was the tip of the iceberg; "Salesman on Fire" finds a middle-aged Vincent Scott reflecting on life, love and how he handled the greatest challenges and choices of his entire career. Show less

Featured in B2B Sales Mentors collection, chapter entitled, "My Greatest Win at Microsoft."

Over a decade has passed since most of the events of sales book inside business conspiracy novel "Birth of a Salesman" and a nearing-40 Vincent Scott, once the 25-year old sales management prodigy, now faces several realities of career and life. Did he already peak? Can he play the prickly political game he's embroiled in? What will be his legacy? His weekly columns, "The Vocational Viewpoint by Vincent Scott" are featured, highlighting his lessons learned on business and career while this… Show more

Over a decade has passed since most of the events of sales book inside business conspiracy novel "Birth of a Salesman" and a nearing-40 Vincent Scott, once the 25-year old sales management prodigy, now faces several realities of career and life. Did he already peak? Can he play the prickly political game he's embroiled in? What will be his legacy? His weekly columns, "The Vocational Viewpoint by Vincent Scott" are featured, highlighting his lessons learned on business and career while this time, those who have known Vincent since birth take turns in telling his sometimes tragic, sometimes tumultuous, sometimes triumphant story. Chapters chronicling involvement with our hero are included from old friends, lovers, co-workers and employees, each with their own take and tale of the weathered, seasoned salesman. The Vincent Scott tale reaches its conclusion as the series protagonist faces his biggest challenges yet: time, acceptance, forgiveness and the reality of attempting a sales management comeback after the brutal decade he's been through and being put through the ringer worse than ever before in this final quest. Show less

An illegal political power play and the brunt of its subsequent repercussions befall division-leading superstar Vincent Scott, whose unrest amidst corruption in his department and role in the plot to expose the truth about their criminal corporate dictator serves as his downfall. We find Vincent two years later in the midst of a new crisis: uncertainty after a lengthy penance, loss of countless relationships and questioning everything he has ever known while once again trying to play savior to… Show more

An illegal political power play and the brunt of its subsequent repercussions befall division-leading superstar Vincent Scott, whose unrest amidst corruption in his department and role in the plot to expose the truth about their criminal corporate dictator serves as his downfall. We find Vincent two years later in the midst of a new crisis: uncertainty after a lengthy penance, loss of countless relationships and questioning everything he has ever known while once again trying to play savior to his team and fight through unthinkable circumstances. In the spirit of "Birth of a Salesman", the book-within-a-book format continues with Vincent Scott’s, "The Surviving Game". Show less

Birth of a Salesman is the quintessential how-to-sell book, encased within the story of its fictional author, Vincent Scott. The chapters illustrate lessons on preparation, introduction, fact-finding, pitching, closing and overcoming objections that he learned along the road to success. Vincent draws upon memories of the clashes, controversy, friends and foes that shaped his rise to power over the last ten years of his life. Along the way, he has had his heart broken, suffered losses, stood up… Show more

Birth of a Salesman is the quintessential how-to-sell book, encased within the story of its fictional author, Vincent Scott. The chapters illustrate lessons on preparation, introduction, fact-finding, pitching, closing and overcoming objections that he learned along the road to success. Vincent draws upon memories of the clashes, controversy, friends and foes that shaped his rise to power over the last ten years of his life. Along the way, he has had his heart broken, suffered losses, stood up repeatedly to corrupt superiors and been to hell and back, but he is still standing as he leads his team through a dark period. Show less