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I am a Managing Director part of the Retail/Luxury practice in Accenture. I am currently…
Articles by Amal
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Efma/Accenture Insurance Innovation Award 2016
Efma/Accenture Insurance Innovation Award 2016
Submit your best #insurance #innovation within the Efma Accenture Innovation Awards program, in 5 categories : –Global…
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Amal Benichou reposted thisAmal Benichou reposted this💎 Il lusso non è più una destinazione, ma una relazione in continua evoluzione. Come si costruisce una rilevanza che resti eterna? ❞Luxe Eternal: The Customer Edit❞ È stato ispirante dedicare un pomeriggio all'Accenture Customer Innovation Network per esplorare le nuove direttrici dell'alto di gamma, partendo dai dati del nuovo Global Luxury #Report di Accenture. L'evento ha rappresentato un osservatorio privilegiato per riunire i leader e i rappresentanti delle più prestigiose aziende del lusso. 🙏 Un ringraziamento sincero a tutti i partecipanti: il confronto nato in sala ha confermato quanto sia fondamentale oggi fare ecosistema per interpretare i nuovi paradigmi del valore. 🙏 Un grazie speciale ai protagonisti del nostro Luxury Panel, che hanno arricchito la discussione con la loro esperienza e visione: 🎙️ Annalisa Dimonte 🎙️ Emanuela Prandelli 🎙️ Saverio Serafino 🙌 Kudos alla nostra moderatrice 🎤 Giulia Maria Bisio 💠 Oltre l'esclusività e verso l'autenticità. Insieme a loro abbiamo analizzato come il nuovo codice del lusso richieda il coraggio di colmare il #ResonanceGap con una visione radicalmente centrata sul cliente. Un percorso necessario per costruire una fedeltà che vada oltre la transazione, puntando a una connessione profonda e duratura. 🙌 Kudos ad 🎙️ Arianna Galante e Angela Perego per aver guidato il racconto della ricerca 🙏 Grazie a tutto il team che ha lavorato dietro le quinte di questo grande evento. 👇 Per chi volesse approfondire le analisi e i dati discussi durante il pomeriggio, trovate il link al report completo nel primo commento. Il viaggio di Luxe Eternal continua ✈️ Prossima tappa: Parigi 🇫🇷 Accenture Italia #accenturesong #luxury #research #LuxeEternal #Innovation #Milano #CustomerExperience #Networking #LuxuryStrategy
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Amal Benichou reposted thisAmal Benichou reposted this💎 Il lusso non è in crisi. È la relazione con il cliente a esserlo. 🗓️ Appuntamento da non perdere il 17 marzo a Milano, nella prestigiosa cornice dell'Accenture Customer Innovation Network, per ❞Luxe Eternal: The Customer Edit❞, tappa italiana del tour di presentazione del nuovo 🎓 Global Luxury #Report firmato Accenture, insieme a: 🎙️ Arianna Galante – Accenture Song EMEA Luxury Leader e co-autrice 🎙️ Angela Perego – Accenture Luxury Research Lead 🎙️ Tre prestigiosi ospiti del Luxury Panel (che sveleremo a breve) La ricerca evidenzia come, in un mercato resiliente ma con una fedeltà sempre più fragile, emerga un resonance gap che sta trasformando il rapporto tra brand e customer. I numeri parlano chiaro: 💠 50%: i clienti per cui il lusso è troppo orientato al profitto e poco al "sogno". 💠 37%: chi ritiene che i brand fatichino a creare un legame emozionale duraturo. 💠 70%: chi ha già cambiato il proprio brand di riferimento negli ultimi 5 anni. In tutti i segmenti, i clienti cercano oggi competenza, significato e relazioni personali. Insieme ai nostri ospiti approfondiremo come anticipare questi bisogni, ripensando l’ingaggio per sorprendere e accompagnare il cliente nel tempo. L'evento è by-invitation-only, dedicato ad aziende leader del segmento #Luxury. 🎟️ Ultimi posti disponibili. Se desideri partecipare, scrivimi in DM 📩 Accenture Italia #accenture #luxury #research #LuxeEternal
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Amal Benichou reposted thisAmal Benichou reposted thisFier de voir la collaboration stratégique entre Mistral AI, fleuron de l’innovation française en IA, et Accenture se concrétiser. Ce partenariat marque une étape clé pour les entreprises qui souhaitent passer de l’expérimentation à un déploiement de l’IA à grande échelle, tout en conservant un haut niveau de contrôle et de sécurité. En combinant la performance et la qualité des modèles de Mistral AI avec notre expertise sectorielle, nous aidons les organisations à relever des enjeux très concrets : création de valeur durable, conformité réglementaire et intégration de l’IA dans les processus métiers et dans des environnements complexes. Hâte de voir les impacts concrets de cette alliance auprès de nos clients. En savoir-plus : https://lnkd.in/eeTquFBx Koen Deryckere Grégory ABISROR Marjorie Janiewicz Clément AUGUY Anna Peronnin Christophe Jeantet Cian O'Hare Arun Khurana Laurence van der Sande
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Amal Benichou reposted thisAmal Benichou reposted thisKering +11% : quand un industriel apprend la désirabilité aux barons du luxe IL EST HUITOR, MONSEIGNOR Hier, la Bourse a vécu un moment de dissonance cognitive rare. Les résultats financiers de Kering sont objectivement médiocres (mais légèrement au-dessus des prévisions pessimistes) : CA en baisse, marges sous pression.... Pourtant ? L’action s’envole jusqu'à +18%. Pourquoi le marché applaudit-il ? Parce qu'il ne croit plus aux "Insiders Sachants" qui vendent la magie du passé. Il croit aux "Outsiders Autodidactes" qui apportent une méthode pour le futur. Luca de Meo, l'industriel qui a l'humilité de dire qu'il est "en phase d'apprentissage", vient de donner une leçon magistrale aux gardiens du temple. Il a déplacé le curseur de la désirabilité : elle ne réside plus dans le Mythe, mais dans le Mouvement. 1. LA FIN DE LA TOUR D'IVOIRE : LA DÉSIRABILITÉ PAR LE TERRAIN Alors que L'Intelligentia du luxe pilotent souvent depuis des bureaux parisiens, déconnectés de la réalité du retail, De Meo applique une méthode industrielle : le "Reality Check". Il ne suppose pas la désirabilité, il va la chercher physiquement. « Je passe tous mes week-ends dans nos magasins, à rencontrer les équipes, à discuter avec les clients... et je peux vous dire que l'énergie est de retour. » L'élan ne se décrète pas en Comex, il se constate en boutique. Il offre ce que le luxe avait perdu : de la Vérité. 2. LA FIN DE LA GUERRE D'EGOS : LA DÉSIRABILITÉ PAR LE COLLECTIF C'est la rupture la plus violente avec la culture Kering. Fini les baronnies où chaque Maison joue sa partition en solo, quitte à se cannibaliser. De Meo importe la culture du Club « C'est comme une équipe de foot, tout le monde devrait porter le même maillot mais pas jouer au même poste. De cette façon, toutes nos marques ne courent pas après le même ballon. » Il va plus loin en désacralisant les Directeurs Artistiques, traités comme des divinités intouchables par les équipes. Il a récemment réuni Demna, Vaccarello... pour un atelier de 3 jours avec un panel représentatif des collaborateurs Kering. En racontant que certains employés n'en avaient jamais vu, il rappelle une évidence brutale : « Ils arrivent, et ils ont deux bras, deux jambes... ». Il remplace le culte de la personnalité par la force opérationnelle. 3. LA FIN DE LA RENTE "SAC À MAIN" : LA DÉSIRABILITÉ PAR LA LONGÉVITÉ De Meo ouvre un océan bleu. Il a compris que les HNWI se déplace de l'avoir (le produit) vers l'être (la santé). L'alliance avec L'Oréal sur le Wellness n'est pas un "coup", c'est une vision de survie. « Nous avons l’opportunité de créer quelque chose d’inédit... une formidable opportunité de différenciation que les autres acteurs n’ont pas encore explorée. » Il assume le risque pour sortir de la monoculture de la mode. Pour lui, la désirabilité ultime de 2030, c'est la Longévité. C'est un pivot que seul un esprit libre des dogmes du secteur pouvait imposer. cc Joel Hazan Laurent CLAQUIN Paul Michon
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Amal Benichou shared thisWhen an event captures the direction of an industry - #relevance in silence, deeper #resonance, and real #community - it doesn’t need to be loud to be felt. #ShoptalkLuxe💎 in Abu Dhabi was exactly that. I was glad to take the stage alongside a fantastic panel with Jessica Schinazi, CEO Away, Marc Schmidt, CDO Casablanca Paris, Sebastian Picardo, CEO Monica Vinader - to explore route-to-market choices at a moment when the resonance gap is widening and the loyalty contract is being rewritten, and share 3 practical takeaways : 1) Let the customer’s voice anchor your route-to-market, and design the channel mix around intent, not internal preference. 2) Make operational excellence the engine of resonance : Consistency of delivery, service, and handoffs is where trust is built. 3) Build a relational continuum, not a sequence of touchpoints—then measure continuity. Kudos to Shoptalk team Rebecca Bemhena Joe Laszlo Josephine (Jo) Wylie Chloe Abbott Ben Miller and the wider crew for creating this new thoughtful Rendez-vous for the industry and luxury leaders. 🔗 For those interested, Accenture’s latest luxury report "Luxe Eternal: The Customer Edit" is available here : https://lnkd.in/ejNEKvxTH Accenture Oliver Wright Koen Deryckere AUDREY DEPRAETER-MONTACEL Dyllis Hesse Jill (Puleri) Standish Angelo d'Imporzano Laurent Thoumine Andrea Ruzzi Kaïs Dhouib Julien Bonnefoy Arnaud Rossi Julien Bonnefoy Arianna Galante Magali Bourcy Agathe Chemineau Rebecca Schmitt Dario Marino Angela Perego Tara Burns Marie-Françoise HULIN Camille Ippolito
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Amal Benichou shared thisExcited to be heading to #ShoptalkLuxe in Abu Dhabi and to join some of the most inspiring leaders in #luxury to explore what's next. As the resonance gap widens and the loyalty contract comes under pressure, there are few signals that are particularly relevant to channel strategy. Join us for the panel "Owning the #Relationship: Direct vs. Curated Routes to Market" with an exceptional lineup of speakers Marc Schmidt, Chief Digital Officer Casablanca Paris, Sebastian Picardo, CEO Monica Vinader and Jessica Schinazi, CEO Away If you’ll be there as well, I’d welcome the opportunity to connect https://lnkd.in/ejNEKvxT #LuxeEternal #RelationalArtisan #Experience #BrandStrategy #ShoptalLuxe #Accenture Rebecca Bemhena Josephine (Jo) Wylie Joe Laszlo Arianna Galante Kaïs Dhouib Julien Bonnefoy Magali Bourcy Agathe Chemineau Talyana Cunningham Camille Ippolito
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Amal Benichou reposted thisAmal Benichou reposted thisLuxe 2026 : Le piège fatal du "Resonance Gap" et son antidote IL EST HUITOR, MONSEIGNOR Les chiffres de ce début d'année (notamment la croissance de Richemont portée par la joaillerie) pourraient nous rassurer. Pourtant, l'étude Luxe Eternal d'Accenture, porté par Amal Benichou révèle une faille tectonique invisible dans nos bilans. Nous entrons dans l'ère du "Resonance Gap". Alors que le secteur affiche une stabilité de façade, le contrat de loyauté se fissure : 37% des clients estiment que les marques peinent désormais à créer un lien émotionnel durable. Pire, 1 client sur 2 perçoit aujourd'hui les Maisons comme des entités guidées par le profit plutôt que par le rêve. Pour 2026, la bataille ne se jouera plus sur le produit (l'exigence de qualité est un acquis pour 21% des clients ), mais sur la réparation du lien. Voici les 3 piliers pour combler ce fossé : 1️⃣ L'EXCELLENCE INVISIBLE (Le "Back-Stage" émotionnel) Ne cachez plus votre logistique. La précision de la livraison, la facilité de la réparation et la circularité ne sont plus des opérations : ce sont des preuves d'amour. 69% des engagements clients dépendent désormais de ces facteurs "cachés". 2️⃣ L'ARTISAN RELATIONNEL (Le nouveau Leadership) L'époque du "vendeur" est révolue. Place à l'Artisan Relationnel. Dans un monde saturé d'IA, l'humain devient le luxe ultime. Ce n'est plus quelqu'un qui vend, c'est quelqu'un qui interprète la culture de la marque pour la rendre intime. 3️⃣ DU STATUT A L'IDENTITE Pour les nouvelles générations (comme le persona "Kenji" identifié par l'étude ), le luxe n'est plus une possession statutaire, c'est un marqueur d'identité et de valeurs. Ils ne cherchent pas à avoir, mais à appartenir. La prospective 2026 est claire : Les marques qui gagneront ne seront pas celles qui crieront le plus fort, mais celles qui sauront murmurer à l'oreille de leurs clients avec sincérité. Pour allez plus loin, rdv jeudi 29 janvier à 11H30 pour le retour des Live Intelligence Journal du Luxe avec Accenture pour nos Prévisions Luxe 2026. Inscription immédiate : https://lnkd.in/e94vp-5h
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Amal Benichou reposted this✨#LuxeEternal: The Customer Edit is live! 🗽 Just back from #NRF2026 where we presented the 2nd edition of the Accenture global luxury report to an impressive audience of 60+ international luxury leaders 🆕 What's new 👩👩👧👦 After focusing on the CXO agenda last year, we zoomed in on the luxury #customer and on their #relationship with brands: what shapes their choices? what makes a brand desirable? where are luxury brands resonating? where are they disappointing? 🧳 🦀 We also extended the definition of luxury to embrace food and fine wine, fine dining, wellness, hospitality and travel 💡 What's the verdict 🤝 The #relationships you build and nurture over time are as key as the products themselves ⏭️ What's next 👉 Check it out https://lnkd.in/dGdYdKFe 👉 Let's connect to bring #LuxeEternal to you and your teams and fuel your luxury strategies with the voice of the customer 💜 to our panel superstars Chalhoub Group Dhouha Louati Frank Zambrelli 💜 to my wonderful partner in luxe Amal Benichou and to the entire dream team Angela Perego Megan Kelley Jagdish Upadhyaya Camille Ippolito Magali Bourcy Tara Burns Secil Kaya Christian Rosin Caterina Ausili Accenture Song Ndidiamaka Oteh Nick Law James Temple Ambrogio Terrizzano Alessandro Diana Antonio Coppolecchia Lorenzo Broccardi Schelmi Barbara Corteselli Davide Zibetti Giulia Maria Bisio Andrea Ruzzi Stefania Filippone Matteo Arata Antonio De Iasi Costanza Bognin Alessandro Zanotti Loïc DAVAL Sophie Diverchy Céline Quilan Marcia Halfin Yann Azran Arnaud Rossi Matthieu Boulay Rupal Parekh Dawn Moses Brock Boddie
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Amal Benichou shared this✨ Best wishes for 2026 from an energized #NRF2026 🗽 This morning at Accenture’s Future of #Luxury session—which I had the pleasure of co-hosting with my partner in Luxe Arianna Galante, alongside 60+ luxury leaders—we unveiled our latest Luxe Eternal report: The Customer Edit. One of the most striking takeaways is a growing paradox in the industry: a strong selective market resilience, yet increasing fragility in #customer #loyalty. And the customer voice is clear: 50% tell us luxury brands are becoming “too business-driven and not enough dream-makers. A heartfelt thank you to Dhouha Louati SVP, Business Transformation at Chalhoub Group along with Frank Zambrelli for contributing to our panel discussion and offering invaluable insights. This is not about adding more 'touchpoints'. It is about raising the quality of the relationship and scaling intimacy - with the same level of intention and craft that you apply to product and creation. This is why the emotional bond is becoming a strategic asset, and #technology the "behind-the-scenes" engine that powers this resonance cross the value chain. 👉Discover the compelling ways luxury desirability resonates with the customer voice and the strategic/practical moves necessary to bolster resilience through 2026 and beyond : https://lnkd.in/eNh2ftz4 Special thanks to the incredible Luxe Eternal crew Angela Perego Megan Kelley Jagdish Upadhyaya Camille Ippolito Magali Bourcy Tara Burns. Your contribution to both the report and the event was unvaluable 🫶 Jill (Puleri) Standish Dyllis Hesse James Crowley Ndidiamaka Oteh Oliver Wright Koen Deryckere Kelly LaMaina AUDREY DEPRAETER-MONTACEL Laura Bishop Julien Bonnefoy Marie-Françoise HULIN Alessandra Marniga Agathe Chemineau Nicolas Gardais Mauro Toffoli Dario Marino Vincenzo Criscuolo Céline Quilan Luna Atamian Hahn-Petersen Yann Azran Emma Gourdelier
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Koen it has been a true privilege to have you as a mentor and to learn from your wisdom and stewardship. You have been an inspirational leader in the way you balanced compassion with pragmatism, vision with a path to execution, and a strong focus on people and clients while tuning out the noise. You will be hugely missed !! Merci pour tout 🙏
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Amal Benichou liked thisAmal Benichou liked thisPlace au concret, au cœur du 'Connected Innovation Center' d'Accenture France. Lors de notre dernier événement dédié à l’IA avancée, nous avons présenté des cas d’usage avec des demos de robots et des applications réelles dans la santé, l’industrie et la mobilité. Un excellent moment d’échange pour parler IA sur la base d’exemples concrets et déjà déployés chez nos clients. Noura Benmeziane Maxence Tilliette Christian Souche Aurelien Habault Emmanuel Robert Velislava Chichkova Le Fevre Rose-Théa Mathieu Aurélie Boucher Chloé DOUINE Victor Chevalier Céline RIZZA Augustin de la Taille Lino MAKAIA Anna Abdul Massih Retour en images ⬇️ Un grand merci à Romain Lisetto
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Amal Benichou liked thisAmal Benichou liked thisIn the agentic era, the most competitive organizations will be those that treat AI as a system of action. I recently sat down with Tom Krazit at Runtime to discuss how the value of the cloud has shifted. It is no longer just about where your data sits—it is about the end-to-end system that acts as the connective tissue between your people, your data, and your business goals. When you build with an agentic mindset, AI stops being a tool you "use" and becomes a taskforce that "executes." Read the full interview here: https://lnkd.in/gvfyXWj3
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Amal Benichou reacted on thisAmal Benichou reacted on thisVi aspettiamo giovedì 14 maggio alle ore 18:00 per il prossimo appuntamento dell’Alumni Innovation Club, stavolta dedicato agli #Accenture Life Trends 2026, in compagnia di Arianna Galante, Design & Digital Products Managing Director, e Laura Poluzzi, Design Director di Accenture Song. Il meta-theme di quest’anno è il famoso “The Hero’s Journey”: l’archetipo narrativo di sfide, cambiamenti e trasformazioni è infatti la chiave di lettura delle 5 tendenze di quest'anno. 📩 Per partecipare e approfondire insieme a noi come sarà il 2026, scrivici a segreteriaAAA@accenture.com #AlumniAccenture #Innovation #LifeTrends2026
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Amal Benichou liked thisAmal Benichou liked thisI’m looking forward to returning to the #GlobalFashionSummit for a fireside chat entitled “Innovating for Tomorrow: Meet The Trailblazers” on May 7th in Copenhagen. We’ll be exploring key levers and challenges involved in forging new, uncharted paths and pushing the boundaries of creativity. It's one to watch if I do say so myself ! 😉 Kering has been participating in the Summit ever since 2009, and we became a founding strategic partner of the Global Fashion Agenda when it was formed in 2017. Early on, we recognized its unique convening potential for our industry, and it’s been a privilege to help shape its evolution into the collaborative and forward-thinking platform it is today. The event is far from a typical conference – the GFA thoughtfully curates activities, creating moments for deeper dialogue and experiences that leave a lasting impression. This year, I’m particularly pleased that finance is taking a more prominent role in the agenda. On May 6th, Laurence Barrere, Kering’s Sustainable Finance Director, will join the panel “Financial Resilience Through Collective Action”, lending her expertise and perspective on critical topics including navigating market pressures while continuing to prioritize sustainability. It’s an important conversation – real, lasting progress depends on finance and sustainability teams working hand in hand. As a Media Partner, Kering will once again host a dedicated studio at the Summit for creators, bringing creators from France, Italy and Scandinavia to produce content and amplify sustainability awareness to global audiences. The Summit is always an invaluable moment to take the sustainability pulse of our industry. I’m excited to reconnect with friends, colleagues, and partners…and to the many conversations ahead, on and off the stage! Federica Marchionni
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Amal Benichou reacted on thisAmal Benichou reacted on thisAlways wonderful sharing our HNW and UHNW insights at the Walpole British Luxury Summit . Amazing speaker line up and inspirational talks and an engaged amazing audience. HNW and UHNW resilience key for luxury and financial brands in 2026
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Accenture France
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Certificat PPSM (Project Program Service Management)
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Formations ADAP de l’assurance / Management / DTP (Delivery Transf. Program)
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French
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Arabic
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Italien
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